A data profile of the people who buy, follow and care about Tarot in Spain — modelled from more than twelve digital signal sources. Tarot has an estimated audience of 2,672,299 people in Spain.
Tarot has an estimated audience of 2,672,299 people in Spain. 73.4% are female, 26.6% are male, average age 43.1. Top brand affinities: Self-awareness, Zodiac (film), Design, Google Calendar, Argent.
Top brand affinities include Self-awareness, Zodiac (film), Design, with strongest over-indexing on Self-awareness (2.94× the country average).
Demographically, the Tarot audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Tarot fan in Spain is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Tarot profile in Spain.
73.4% are female, 26.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 43.1 |
| Estimated audience size | 2,672,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Tarot audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 6.4% |
| Brazil | 5.7% |
The strongest cross-interests of the Tarot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alan Watts | Politics & Society | 16.12× | ||
| 02 | Zodiac (film) | Movies & TV | 10.91× | ||
| 03 | Brand loyalty | Business & Career | 7.54× | ||
| 04 | Divinatory, esoteric and occult tarot | Health | 5.01× | ||
| 05 | Cartomancy | Health | 4.55× | ||
| 06 | Argent | Music & Radio | 4.42× | ||
| 07 | Google Calendar | Internet & Social Media | 4.41× | ||
| 08 | Divination | Health | 4.15× | ||
| 09 | Fred. Olsen & Co. | Cars & Mobility | 4.07× | ||
| 10 | Richard Gere | Movies & TV | 3.01× | ||
| 11 | Self-awareness | Health | 2.94× | ||
| 12 | Non-fiction books | Literature | 2.40× | ||
| 13 | Astrology | Health | 2.36× | ||
| 14 | El Mundo (Colombia) | News | 2.33× | ||
| 15 | Google Drive | Technology & Electronics | 2.22× | ||
| 16 | Self-love | Health | 1.92× | ||
| 17 | Cajamar | Business & Career | 1.85× | ||
| 18 | Self-esteem | Health | 1.69× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Therapy | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.24× | |
| Design Affinity | PREMIUM | 1.20× | |
| Pet Ownership | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| DIY Mentality | THRILL | 0.71× | |
| Quality Awareness | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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