Tarot Audience in Germany
Tarot has an estimated audience of 1,187,048 people in Germany. 69.5% are female, 30.5% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Self-awareness, Zodiac (film), Patrick Wilson (American actor), Divinatory, esoteric and occult tarot, Divination.
The average Tarot fan in Germany is 36.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Self-awareness, Zodiac (film), Patrick Wilson (American actor), with strongest over-indexing on Self-awareness (8.53× the country average). Demographically, the Tarot audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Video game
Demographics of Tarot fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 36.5 |
| Estimated audience size | 1,187,048 |
Audience persona
The typical Tarot fan in Germany is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 293,940 | 1.54× |
| Nordrhein-Westfalen | 239,989 | 0.92× |
| Baden-Württemberg | 172,074 | 1.06× |
| Niedersachsen | 103,311 | 0.9× |
| Hessen | 81,193 | 0.9× |
| Sachsen | 61,503 | 1.06× |
| Berlin | 56,744 | 1.07× |
| Rheinland-Pfalz | 50,908 | 0.86× |
| Schleswig-Holstein | 41,078 | 0.96× |
| Thüringen | 31,696 | 1.05× |
| Brandenburg | 28,939 | 0.79× |
| Sachsen-Anhalt | 25,066 | 0.81× |
| Hamburg | 22,052 | 0.82× |
| Mecklenburg-Vorpommern | 17,792 | 0.79× |
| Saarland | 14,995 | 1.03× |
| Bremen | 14,715 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-awareness | 8.53× | Health |
| Zodiac (film) | 30.42× | Movies & TV |
| Patrick Wilson (American actor) | 20.97× | Movies & TV |
| Divinatory, esoteric and occult tarot | 20.58× | Health |
| Divination | 14.44× | Health |
| French tarot | 17.7× | Politics & Society |
| Biohacking | 16.05× | Technology & Electronics |
| Harry Potter | 1.81× | Movies & TV |
| Tarot card games | 17.88× | Health |
| Self-love | 2.73× | Health |
| Planets in astrology | 16.76× | Politics & Society |
| Housing estate | 4.46× | Home & Garden |
| Fortune-telling | 13.54× | Health |
| Sole proprietorship | 4.77× | Business & Career |
| Astrology | 5.95× | Health |
| KPop Demon Hunters | 3.27× | Movies & TV |
| Cartomancy | 10.54× | Health |
| Self-help | 3.9× | Health |
| Maltese (dog) | 3.1× | Pets & Animals |
| Zodiac | 7.36× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.3 |
| Pet Ownership | JOY | 1.73 |
| Sustainability | BALANCE | 1.53 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Indulgence | JOY | 1.39 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 6.4% |
| Brazil | 5.7% |
See Tarot audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Tarot have in Germany?
Tarot has an estimated audience of 1,187,048 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tarot fans?
69.5% of Tarot fans are female, 30.5% are male, with an average age of 36.5 years.
Which brands do Tarot fans like most?
Tarot fans show strongest brand affinity for Self-awareness (8.53×), Zodiac (film) (30.42×), and Patrick Wilson (American actor) (20.97×) over the country average.
Where do Tarot fans live in Germany?
Tarot fans in Germany are most concentrated in Bayern (reach 293,940), Nordrhein-Westfalen (reach 239,989), and Baden-Württemberg (reach 172,074). These three regions account for the largest share of the active audience.
What other brands do Tarot fans also like?
Beyond Tarot itself, the audience over-indexes on Zodiac (film) (30.42×), Patrick Wilson (American actor) (20.97×), Divinatory, esoteric and occult tarot (20.58×), and Divination (14.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.