Tarot Audience in Germany
A data profile of the people who buy, follow and care about Tarot in Germany — modelled from more than twelve digital signal sources. Tarot has an estimated audience of 1,187,048 people in Germany.
The average Tarot fan in Germany is 36.5 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Self-awareness, Zodiac (film), Patrick Wilson (American actor), with strongest over-indexing on Self-awareness (8.53× the country average).
Demographically, the Tarot audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tarot fan in Germany is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
At a glance
The key figures that characterise the Tarot profile in Germany.
Search interest · 12-month trend
Demographics of Tarot fans
69.5% are female, 30.5% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 36.5 |
| Estimated audience size | 1,187,048 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Tarot audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 6.4% |
| Brazil | 5.7% |
Geography
Where the Tarot audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.51× | |
| 02 | Bremen | ~10K | 1.05× | |
| 03 | Baden-Württemberg | ~200K | 1.03× | |
| 04 | Sachsen | ~60K | 1.02× | |
| 05 | Berlin | ~50K | 1.01× | |
| 06 | Thüringen | ~30K | 1.01× | |
| 07 | Hessen | ~90K | 0.99× | |
| 08 | Saarland | ~10K | 0.99× | |
| 09 | Rheinland-Pfalz | ~60K | 0.98× | |
| 10 | Brandenburg | ~40K | 0.98× | |
| 11 | Sachsen-Anhalt | ~30K | 0.98× | |
| 12 | Nordrhein-Westfalen | ~300K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.97× | |
| 14 | Hamburg | ~30K | 0.95× | |
| 15 | Schleswig-Holstein | ~40K | 0.94× | |
| 16 | Niedersachsen | ~100K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tarot audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zodiac (film) | Movies & TV | 30.42× | ||
| 02 | Patrick Wilson (American actor) | Movies & TV | 20.97× | ||
| 03 | Divinatory, esoteric and occult tarot | Health | 20.58× | ||
| 04 | Tarot card games | Health | 17.88× | ||
| 05 | French tarot | Politics & Society | 17.70× | ||
| 06 | Planets in astrology | Politics & Society | 16.76× | ||
| 07 | Biohacking | Technology & Electronics | 16.05× | ||
| 08 | Divination | Health | 14.44× | ||
| 09 | Fortune-telling | Health | 13.54× | ||
| 10 | cali≠gari | Music & Radio | 11.32× | ||
| 11 | Cartomancy | Health | 10.54× | ||
| 12 | Self-awareness | Health | 8.53× | ||
| 13 | Astrology | Health | 5.95× | ||
| 14 | Sole proprietorship | Business & Career | 4.77× | ||
| 15 | Housing estate | Home & Garden | 4.46× | ||
| 16 | Self-help | Health | 3.90× | ||
| 17 | KPop Demon Hunters | Movies & TV | 3.27× | ||
| 18 | Maltese (dog) | Pets & Animals | 3.10× | ||
| 19 | Self-love | Health | 2.73× | ||
| 20 | Harry Potter | Movies & TV | 1.81× |
Personality of the Tarot audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.40× | |
| Pet Ownership | JOY | 1.53× | |
| Design Affinity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Career Orientation | POWER | 0.81× |
Frequently asked questions
How many fans does Tarot have in Germany?
Tarot has an estimated audience of 1,187,048 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tarot fans?
69.5% of Tarot fans are female, 30.5% are male, with an average age of 36.5 years.
Which brands do Tarot fans like most?
Tarot fans show strongest brand affinity for Self-awareness (8.53×), Zodiac (film) (30.42×), and Patrick Wilson (American actor) (20.97×) over the country average.
Where do Tarot fans live in Germany?
Tarot fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Tarot fans also like?
Beyond Tarot itself, the audience over-indexes on Zodiac (film) (30.42×), Patrick Wilson (American actor) (20.97×), Divinatory, esoteric and occult tarot (20.58×), and Divination (14.44×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Tarot audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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