A data profile of the people who buy, follow and care about Divinatory, esoteric and occult tarot in Germany — modelled from more than twelve digital signal sources. Divinatory, esoteric and occult tarot has an estimated audience of 363,858 people in Germany.
Divinatory, esoteric and occult tarot has an estimated audience of 363,858 people in Germany. 74.6% are female, 25.4% are male, average age 33.4. Top brand affinities: Robert Redford, Tarot, Horoscope, Crystal healing, Ben Stiller.
Top brand affinities include Robert Redford, Tarot, Horoscope, with strongest over-indexing on Robert Redford (14.28× the country average).
Demographically, the Divinatory, esoteric and occult tarot audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Divinatory, esoteric and occult tarot fan in Germany is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Divinatory, esoteric and occult tarot profile in Germany.
74.6% are female, 25.4% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 33.4 |
| Estimated audience size | 363,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Divinatory, esoteric and occult tarot audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 17.8% |
| Spain | 4.5% |
The strongest cross-interests of the Divinatory, esoteric and occult tarot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierre Franckh | Movies & TV | 29.32× | ||
| 02 | Tarot | Health | 20.58× | ||
| 03 | Ben Stiller | Movies & TV | 20.00× | ||
| 04 | Jeffrey Dean Morgan | Movies & TV | 20.00× | ||
| 05 | Jeremy Renner | Movies & TV | 20.00× | ||
| 06 | Danny Trejo | Movies & TV | 20.00× | ||
| 07 | Joseph Gordon-Levitt | Movies & TV | 20.00× | ||
| 08 | Neil Patrick Harris | Movies & TV | 20.00× | ||
| 09 | Josh Duhamel | Fashion & Accessoires | 20.00× | ||
| 10 | Horoscope | Health | 19.91× | ||
| 11 | Crystal healing | Health | 19.82× | ||
| 12 | Robert Redford | Movies & TV | 14.28× | ||
| 13 | Tom Welling | Movies & TV | 12.94× | ||
| 14 | Lip gloss | Beauty & Wellness | 6.72× | ||
| 15 | Millie Bobby Brown | Movies & TV | 5.78× | ||
| 16 | Oil painting | Arts & Culture | 5.37× | ||
| 17 | Nail salon | Beauty & Wellness | 5.20× | ||
| 18 | Watercolor painting | Arts & Culture | 5.14× | ||
| 19 | Manicure | Beauty & Wellness | 4.88× | ||
| 20 | Self-awareness | Health | 3.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.04× | |
| Sustainability | BALANCE | 1.85× | |
| Indulgence | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.99× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Individualism | JOY | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Divinatory, esoteric and occult tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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