A data profile of the people who buy, follow and care about Divinatory, esoteric and occult tarot in United States — modelled from more than twelve digital signal sources. Divinatory, esoteric and occult tarot has an estimated audience of 4,140,776 people in United States.
Divinatory, esoteric and occult tarot has an estimated audience of 4,140,776 people in United States. 75.9% are female, 24.1% are male, average age 32.3. Top brand affinities: Spiritism, Clairvoyance, Traditional Chinese medicine, Self-awareness, Self-love.
Top brand affinities include Spiritism, Clairvoyance, Traditional Chinese medicine, with strongest over-indexing on Spiritism (28.39× the country average).
Demographically, the Divinatory, esoteric and occult tarot audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Divinatory, esoteric and occult tarot fan in United States is more female, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for Spiritism.
The key figures that characterise the Divinatory, esoteric and occult tarot profile in United States.
75.9% are female, 24.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 32.3 |
| Estimated audience size | 4,140,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 9% |
The strongest cross-interests of the Divinatory, esoteric and occult tarot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spiritism | Health | 28.39× | ||
| 02 | Daily Horoscope | Internet & Social Media | 27.03× | ||
| 03 | Traditional Chinese medicine | Business & Career | 14.09× | ||
| 04 | Clairvoyance | Politics & Society | 12.99× | ||
| 05 | International education | Business & Career | 11.57× | ||
| 06 | Michelle Rodriguez | Movies & TV | 9.75× | ||
| 07 | Hinduism | Politics & Society | 6.11× | ||
| 08 | Gothic fashion | Fashion & Accessoires | 5.19× | ||
| 09 | Self-awareness | Health | 4.60× | ||
| 10 | Self-love | Health | 3.80× | ||
| 11 | Personal care | Health | 2.90× | ||
| 12 | Etsy | Fashion & Accessoires | 2.89× | ||
| 13 | Veganism | Food & Beverages | 2.77× | ||
| 14 | Nordstrom | Shopping | 2.48× | ||
| 15 | Beauty salons | Beauty & Wellness | 2.47× | ||
| 16 | Coffee | Food & Beverages | 2.21× | ||
| 17 | Internet & Social Media | 1.94× | |||
| 18 | Home improvement | Home & Garden | 1.82× | ||
| 19 | Recipes | Food & Beverages | 1.82× | ||
| 20 | Cooking | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 8.92× | |
| Travelling | THRILL | 1.86× | |
| Price Sensitivity | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Need for Security | CONSERVATISM | 0.71× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Divinatory, esoteric and occult tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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