Divinatory, esoteric and occult tarot Audience in United States
Divinatory, esoteric and occult tarot has an estimated audience of 4,140,776 people in United States. 75.9% are female, 24.1% are male, average age 32.3. Top brand affinities: Keene, New Hampshire, Hibachi, Grace Slick, Goop, Grinch.
Top brand affinities include Keene, New Hampshire, Hibachi, Grace Slick, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Divinatory, esoteric and occult tarot audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Health · Type: Topic
Demographics of Divinatory, esoteric and occult tarot fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 32.3 |
| Estimated audience size | 4,140,776 |
Audience persona
The typical Divinatory, esoteric and occult tarot fan in United States is more female, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Hibachi | 20.93× | Food & Beverages |
| Grace Slick | 21.64× | Music & Radio |
| Goop | 11.81× | Internet & Social Media |
| Grinch | 8.23× | Movies & TV |
| Google Home | 10.93× | Technology & Electronics |
| Governor of Michigan | 12× | Politics & Society |
| No Escape (1994 film) | 17.25× | Movies & TV |
| Vocal harmony | 5.83× | Music & Radio |
| Ira Glass | 21.22× | Music & Radio |
| Cachorro | 6.39× | Pets & Animals |
| Wok | 7.65× | Food & Beverages |
| Cam Ward | 4.16× | Sports |
| Gift registry | 11.95× | Kids & Family |
| headspace | 8.48× | Health |
| Fairy godmother | 6.77× | Literature |
| Home equity | 1.71× | Home & Garden |
| Cherish (group) | 9.07× | Music & Radio |
| Hardik Pandya | 12.37× | Sports |
| 3D printing | 2.04× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 5.74 |
| LGBTQ+ Identity | OPEN | 2.43 |
| Travelling | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 17.8% |
| Spain | 4.5% |
See Divinatory, esoteric and occult tarot audiences in other countries
- Divinatory, esoteric and occult tarot — Germany
- Divinatory, esoteric and occult tarot — United Kingdom
- Divinatory, esoteric and occult tarot — France
- Divinatory, esoteric and occult tarot — Italy
- Divinatory, esoteric and occult tarot — Spain
- Divinatory, esoteric and occult tarot — Brazil
- Divinatory, esoteric and occult tarot — Japan
- Divinatory, esoteric and occult tarot — South Korea
- Divinatory, esoteric and occult tarot — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Divinatory, esoteric and occult tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.