Daily Horoscope Audience in United States

Daily Horoscope logo

Daily Horoscope has an estimated audience of 545,864 people in United States. 78.3% are female, 21.7% are male, average age 27.4. Top regions: California, New York, Florida. Top brand affinities: Zodiac (film), Euphoria, Gemini (astrology), Divinatory, esoteric and occult tarot, Libra (astrology).

The average Daily Horoscope fan in United States is 27.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Zodiac (film), Euphoria, Gemini (astrology), with strongest over-indexing on Zodiac (film) (72.43× the country average). Demographically, the Daily Horoscope audience skews more female with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Daily Horoscope fans

Demographic split for Daily Horoscope audience in United States
MetricValue
Female78.3%
Male21.7%
Average age27.4
Estimated audience size545,864

Audience persona

The typical Daily Horoscope fan in United States is more female, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Zodiac (film).

Top regions in United States

Top regions ranked by reach for Daily Horoscope in United States
RegionReachAffinity
California52,6610.88×
New York36,0161.18×
Florida35,8760.97×
Texas35,7860.76×
Pennsylvania25,9081.41×
Ohio20,2451.2×
Illinois18,8541.04×
Michigan17,5501.23×
New Jersey15,7241.13×
North Carolina14,4830.88×
Georgia13,9040.83×
Virginia13,6121.02×
Massachusetts13,0741.22×
Tennessee11,9111.09×
Washington11,5721.06×
Arizona11,0200.99×
Alabama10,8231.42×
Louisiana10,6711.52×
Indiana9,8680.99×
Missouri9,2331.05×
Minnesota8,8431.13×
Wisconsin8,7421.06×
Maryland7,9580.85×
Connecticut7,2811.33×
Colorado7,1660.83×
South Carolina6,7780.83×
Oregon6,7491.08×
Kentucky5,7860.85×
Oklahoma5,7070.94×
Nevada5,7051.08×
Arkansas4,0670.9×
Kansas3,3540.78×
Idaho3,2781.2×
Mississippi3,2240.72×
Iowa2,9680.66×
Utah2,9670.61×
West Virginia2,9581.16×
New Mexico2,9541.08×
New Hampshire2,9241.36×
Nebraska1,9890.73×
Maine1,9440.99×
Montana1,8301.21×
Hawaii1,7420.74×
Rhode Island1,7341×
Vermont1,3781.44×
Delaware1,3240.88×
Washington, District of Columbia1,2830.78×
South Dakota9740.77×
Alaska9660.83×
North Dakota7750.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily Horoscope audience
BrandAffinityCategory
Zodiac (film)72.43×Movies & TV
Euphoria5.25×Movies & TV
Gemini (astrology)32.69×Politics & Society
Divinatory, esoteric and occult tarot27.03×Health
Libra (astrology)35.65×Politics & Society
Hair Extensions9.55×Beauty & Wellness
Virgo (astrology)34.64×Politics & Society
Scorpio (astrology)25.99×Politics & Society
Planets in astrology22.42×Politics & Society
Long Lashes12.69×Beauty & Wellness
TikTok3.79×Internet & Social Media
Taurus (constellation)53.57×Politics & Society
Crystal healing10.83×Health
Rhianna (singer)10.12×Music & Radio
Malcolm X15.71×Politics & Society
Aritzia8.55×Fashion & Accessoires
Empire (2015 TV series)15.53×Movies & TV
Beetlejuice4.95×Movies & TV
Love & Hip Hop: Atlanta10.13×Movies & TV
Harry Potter3.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily Horoscope audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.14
MindfulnessBALANCE3.04
Luxury OrientationPREMIUM1.46
Community OrientationOPEN1.32
Pet OwnershipJOY1.29
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Daily Horoscope
CountryShare
United States30.9%
France4.8%
South Africa4.3%

See Daily Horoscope audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Daily Horoscope have in United States?

Daily Horoscope has an estimated audience of 545,864 people in United States, concentrated in California and New York.

What is the gender split and age of Daily Horoscope fans?

78.3% of Daily Horoscope fans are female, 21.7% are male, with an average age of 27.4 years.

Which brands do Daily Horoscope fans like most?

Daily Horoscope fans show strongest brand affinity for Zodiac (film) (72.43×), Euphoria (5.25×), and Gemini (astrology) (32.69×) over the country average.

Where do Daily Horoscope fans live in United States?

Daily Horoscope fans in United States are most concentrated in California (reach 52,661), New York (reach 36,016), and Florida (reach 35,876). These three regions account for the largest share of the active audience.

What other brands do Daily Horoscope fans also like?

Beyond Daily Horoscope itself, the audience over-indexes on Euphoria (5.25×), Gemini (astrology) (32.69×), Divinatory, esoteric and occult tarot (27.03×), and Libra (astrology) (35.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.