Rascasse Audience Intelligence

Daily Horoscope Audience in United States

A data profile of the people who buy, follow and care about Daily Horoscope in United States — modelled from more than twelve digital signal sources. Daily Horoscope has an estimated audience of 545,864 people in United States.

#40among Content type in United States#11045among Topic in United States#357in Internet & Social Media

The average Daily Horoscope fan in United States is 27.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Zodiac (film), Gemini (astrology), Divinatory, esoteric and occult tarot, with strongest over-indexing on Zodiac (film) (72.43× the country average).

Demographically, the Daily Horoscope audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daily Horoscope fan in United States is more female, around 27.4 years old, with strong Mindfulness tendencies and a notable affinity for Zodiac (film).

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Horoscope profile in United States.

Audience size
546K
in United States
Gender
78.3%♀
21.7% male
Age
27.4
average years
Country rank
#34803
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daily Horoscope fans

78.3% are female, 21.7% are male, average age 27.4.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Daily Horoscope audience in United States
MetricValue
Female78.3%
Male21.7%
Average age27.4
Estimated audience size545,864
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Daily Horoscope audience in United States
Age bracketShare%
16-1959%
20-2916%
30-3911%
40-499%
50+5%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Daily Horoscope audience comes from United States.

Worldwide audience distribution share by country for Daily Horoscope
CountryShare
United States30.6%
France4.8%
South Africa4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Horoscope audience in United States is strongest.

Fig. 05

Top regions by affinity

Daily Horoscope fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.60×
02Louisiana~10K1.49×
03Alabama~10K1.43×
04New Hampshire~3K1.40×
05Pennsylvania~20K1.33×
06Connecticut~7K1.26×
07Michigan~20K1.23×
08Minnesota~9K1.20×
09West Virginia~3K1.19×
10Montana~2K1.19×
11Massachusetts~10K1.17×
12Oregon~7K1.17×
13Ohio~20K1.15×
14New Mexico~3K1.14×
15Maine~2K1.12×
16New York~30K1.08×
17New Jersey~10K1.07×
18Missouri~9K1.07×
19Idaho~3K1.07×
20Rhode Island~2K1.07×
21Tennessee~10K1.02×
22Wisconsin~8K1.02×
23Illinois~20K1.01×
24Arizona~10K1.00×
25Indiana~10K1.00×
26Nevada~5K1.00×
27Virginia~10K0.99×
28Florida~40K0.95×
29Washington~10K0.95×
30Oklahoma~6K0.91×
31Alaska~1K0.91×
32Kentucky~6K0.90×
33Arkansas~4K0.90×
34North Dakota<1K0.86×
35Colorado~7K0.85×
36Kansas~4K0.84×
37Delaware~1K0.84×
38California~50K0.83×
39Georgia~10K0.83×
40Maryland~8K0.83×
41North Carolina~10K0.82×
42South Carolina~7K0.81×
43South Dakota~1K0.81×
44Mississippi~4K0.79×
45Washington, District of Columbia~1K0.76×
46Nebraska~2K0.75×
47Hawaii~2K0.75×
48Iowa~3K0.74×
49Texas~30K0.73×
50Utah~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Daily Horoscope, United States
0.59×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily Horoscope audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily Horoscope audience
#·InterestCategoryAffinity×
01Zodiac (film)Movies & TV72.43×
02Taurus (constellation)Politics & Society53.57×
03Libra (astrology)Politics & Society35.65×
04Virgo (astrology)Politics & Society34.64×
05Gemini (astrology)Politics & Society32.69×
06Divinatory, esoteric and occult tarotHealth27.03×
07Scorpio (astrology)Politics & Society25.99×
08Planets in astrologyPolitics & Society22.42×
09ConstellationTravel & Leisure18.35×
10Malcolm XPolitics & Society15.71×
11Empire (2015 TV series)Movies & TV15.53×
12Long LashesBeauty & Wellness12.69×
13Crystal healingHealth10.83×
14Love & Hip Hop: AtlantaMovies & TV10.13×
15Rhianna (singer)Music & Radio10.12×
16Hair ExtensionsBeauty & Wellness9.55×
17ZendayaMovies & TV9.48×
18AritziaFashion & Accessoires8.55×
19AfrobeatMusic & Radio6.29×
20TikTokInternet & Social Media3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Horoscope audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Horoscope audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE7.30×
TraditionCONSERVATISM1.93×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Horoscope audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.41×
Convenience OrientationPREMIUM0.43×
Family OrientationCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily Horoscope have in United States?

Daily Horoscope has an estimated audience of 545,864 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Daily Horoscope fans?

78.3% of Daily Horoscope fans are female, 21.7% are male, with an average age of 27.4 years.

03

Which brands do Daily Horoscope fans like most?

Daily Horoscope fans show strongest brand affinity for Zodiac (film) (72.43×), Gemini (astrology) (32.69×), and Divinatory, esoteric and occult tarot (27.03×) over the country average.

04

Where do Daily Horoscope fans live in United States?

Daily Horoscope fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Daily Horoscope fans also like?

Beyond Daily Horoscope itself, the audience over-indexes on Gemini (astrology) (32.69×), Divinatory, esoteric and occult tarot (27.03×), Libra (astrology) (35.65×), and Hair Extensions (9.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Daily Horoscope audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →