Malcolm X Audience in United States

Malcolm X has an estimated audience of 4,572,057 people in United States. 53.1% are female, 46.9% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Hair Extensions, Diabetes mellitus awareness, Google Maps, Alexandra Daddario.

The average Malcolm X fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Hair Extensions, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (13.8× the country average). Demographically, the Malcolm X audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Malcolm X fans

Demographic split for Malcolm X audience in United States
MetricValue
Female53.1%
Male46.9%
Average age33.7
Estimated audience size4,572,057

Audience persona

The typical Malcolm X fan in United States is balanced, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Malcolm X in United States
RegionReachAffinity
California518,4531.03×
Texas462,4711.18×
New York341,6921.34×
Florida333,3091.08×
Georgia226,1321.61×
Illinois223,0991.46×
North Carolina172,6831.26×
Pennsylvania165,6771.08×
Michigan144,7501.21×
Ohio138,7520.99×
Virginia137,2631.23×
New Jersey136,3691.17×
Maryland120,0421.53×
Alabama103,2191.62×
Tennessee100,7321.1×
Massachusetts96,3761.07×
Arizona96,0661.03×
Louisiana87,6831.49×
Washington86,4290.94×
Indiana84,8801.02×
South Carolina78,6141.14×
Missouri74,4561.01×
Mississippi60,5411.61×
Wisconsin54,8880.8×
Colorado54,1130.75×
Minnesota53,9780.82×
Kentucky50,8790.89×
Connecticut49,7251.08×
Oklahoma46,5900.92×
Nevada42,3500.96×
Oregon42,1860.8×
Arkansas37,9541.01×
Kansas30,1500.84×
Iowa28,9110.77×
Nebraska27,7771.21×
Utah27,6090.67×
Washington, District of Columbia22,6941.65×
New Mexico16,7820.73×
West Virginia15,0400.71×
Delaware13,3541.06×
Idaho13,2970.58×
Hawaii13,0850.67×
Rhode Island12,9890.89×
New Hampshire11,6190.64×
Maine10,3850.63×
Montana7,1930.57×
Alaska6,9190.71×
North Dakota6,5240.69×
South Dakota6,3640.6×
Vermont5,5810.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malcolm X audience
BrandAffinityCategory
Autism Awareness13.8×Health
Hair Extensions8.52×Beauty & Wellness
Diabetes mellitus awareness9.11×Health
Google Maps4.92×Internet & Social Media
Alexandra Daddario12.49×Movies & TV
Indeed.com4.6×Business & Career
Kia Sportage22.29×Cars & Mobility
Microblogging9.26×Technology & Electronics
Singer-songwriter4.14×Music & Radio
Google Voice10.53×Technology & Electronics
Capital One3.65×Business & Career
TikTok2.58×Internet & Social Media
essie29.63×Beauty & Wellness
Income tax9.64×Business & Career
Houston Astros6.58×Sports
Google News4.44×News
International education13.01×Business & Career
Shailene Woodley12.45×Movies & TV
Passive income7.82×Business & Career
Enterprise Rent-A-Car4.43×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malcolm X audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
PatriotismCONSERVATISM1.59
Luxury OrientationPREMIUM1.51
Career OrientationPOWER1.43
Early Adopter MentalityPOWER1.32
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Malcolm X
CountryShare
United States46.9%
Brazil5.6%
United Kingdom5.4%

See Malcolm X audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Malcolm X have in United States?

Malcolm X has an estimated audience of 4,572,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Malcolm X fans?

53.1% of Malcolm X fans are female, 46.9% are male, with an average age of 33.7 years.

Which brands do Malcolm X fans like most?

Malcolm X fans show strongest brand affinity for Autism Awareness (13.8×), Hair Extensions (8.52×), and Diabetes mellitus awareness (9.11×) over the country average.

Where do Malcolm X fans live in United States?

Malcolm X fans in United States are most concentrated in California (reach 518,453), Texas (reach 462,471), and New York (reach 341,692). These three regions account for the largest share of the active audience.

What other brands do Malcolm X fans also like?

Beyond Malcolm X itself, the audience over-indexes on Hair Extensions (8.52×), Diabetes mellitus awareness (9.11×), Google Maps (4.92×), and Alexandra Daddario (12.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.