Rascasse Audience Intelligence

Malcolm X Audience in United States

A data profile of the people who buy, follow and care about Malcolm X in United States — modelled from more than twelve digital signal sources. Malcolm X has an estimated audience of 4,391,371 people in United States.

#42among Politician in United States#874among Person in United States#481in Politics & Society

The average Malcolm X fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Voice, International education, Hair Extensions, with strongest over-indexing on Google Voice (17.49× the country average).

Demographically, the Malcolm X audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malcolm X fan in United States is balanced, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Google Voice.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malcolm X profile in United States.

Audience size
4.4M
in United States
Gender
53.1%♀
46.9% male
Age
33.7
average years
Country rank
#7430
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malcolm X fans

53.1% are female, 46.9% are male, average age 33.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Malcolm X audience in United States
MetricValue
Female53.1%
Male46.9%
Average age33.7
Estimated audience size4,391,371
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Malcolm X audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Malcolm X audience comes from United States.

Worldwide audience distribution share by country for Malcolm X
CountryShare
United States46.2%
Brazil5.4%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malcolm X audience in United States is strongest.

Fig. 05

Top regions by affinity

Malcolm X fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.68×
02Alabama~100K1.64×
03Georgia~200K1.55×
04Washington, District of Columbia~20K1.55×
05Louisiana~90K1.51×
06Maryland~100K1.50×
07Illinois~200K1.39×
08Nebraska~30K1.26×
09North Carolina~200K1.24×
10New York~300K1.22×
11New Jersey~100K1.20×
12Virginia~100K1.20×
13South Carolina~80K1.19×
14Michigan~100K1.16×
15Delaware~10K1.14×
16Texas~400K1.11×
17Pennsylvania~200K1.09×
18Arkansas~40K1.07×
19Connecticut~50K1.06×
20Tennessee~100K1.05×
21Arizona~100K1.04×
22Florida~300K1.02×
23Massachusetts~90K1.01×
24Indiana~80K1.01×
25California~500K1.00×
26Missouri~70K0.99×
27Nevada~40K0.98×
28Ohio~100K0.95×
29Kentucky~50K0.93×
30Oklahoma~50K0.93×
31Washington~80K0.90×
32Rhode Island~10K0.90×
33Kansas~30K0.87×
34Minnesota~50K0.82×
35Wisconsin~60K0.81×
36Oregon~40K0.80×
37North Dakota~8K0.80×
38Iowa~30K0.79×
39Alaska~8K0.79×
40New Mexico~20K0.76×
41West Virginia~20K0.75×
42Vermont~6K0.74×
43Colorado~50K0.73×
44South Dakota~7K0.70×
45Hawaii~10K0.68×
46Utah~30K0.67×
47New Hampshire~10K0.66×
48Maine~10K0.66×
49Montana~8K0.61×
50Idaho~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Malcolm X, United States
0.60×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malcolm X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malcolm X audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02essieBeauty & Wellness18.64×
03Google VoiceTechnology & Electronics17.49×
04HitachiTechnology & Electronics16.04×
05John GoodmanMovies & TV12.40×
06Hair ExtensionsBeauty & Wellness6.36×
07MelaninBeauty & Wellness6.12×
08Teyana TaylorMovies & TV5.87×
09FedExBusiness & Career4.84×
10Michael B. JordanMovies & TV4.62×
11Motivational speakingBusiness & Career4.51×
12Sustainable energyHome & Garden4.50×
13Social changePolitics & Society3.85×
14Renewable energyBusiness & Career3.80×
15Self-loveHealth3.04×
16Mortgage loansBusiness & Career3.02×
17TMZInternet & Social Media2.79×
18McDonald'sFood & Beverages2.09×
19ConcertsMusic & Radio1.88×
20TikTokInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malcolm X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malcolm X audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Career OrientationPOWER1.81×
Convenience OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malcolm X audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
CreativityOPEN0.79×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malcolm X have in United States?

Malcolm X has an estimated audience of 4,391,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malcolm X fans?

53.1% of Malcolm X fans are female, 46.9% are male, with an average age of 33.7 years.

03

Which brands do Malcolm X fans like most?

Malcolm X fans show strongest brand affinity for Google Voice (17.49×), International education (20×), and Hair Extensions (6.36×) over the country average.

04

Where do Malcolm X fans live in United States?

Malcolm X fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Malcolm X fans also like?

Beyond Malcolm X itself, the audience over-indexes on International education (20×), Hair Extensions (6.36×), FedEx (4.84×), and John Goodman (12.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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