Malcolm X Audience in Germany
Malcolm X has an estimated audience of 404,372 people in Germany. 50.9% are female, 49.1% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Fader, Loincloth, Dog breed, Grimma, Zagreb.
The average Malcolm X fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Fader, Loincloth, Dog breed, with strongest over-indexing on The Fader (75.13× the country average). Demographically, the Malcolm X audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Malcolm X fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 34.8 |
| Estimated audience size | 404,372 |
Audience persona
The typical Malcolm X fan in Germany is balanced, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Fader.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,318 | 1.13× |
| Bayern | 68,141 | 1.05× |
| Baden-Württemberg | 66,719 | 1.21× |
| Hessen | 40,239 | 1.31× |
| Niedersachsen | 38,019 | 0.97× |
| Berlin | 24,148 | 1.34× |
| Rheinland-Pfalz | 20,811 | 1.03× |
| Schleswig-Holstein | 14,861 | 1.02× |
| Sachsen | 14,707 | 0.74× |
| Hamburg | 11,165 | 1.22× |
| Brandenburg | 9,794 | 0.78× |
| Sachsen-Anhalt | 7,419 | 0.71× |
| Thüringen | 6,853 | 0.67× |
| Mecklenburg-Vorpommern | 5,271 | 0.68× |
| Saarland | 4,761 | 0.96× |
| Bremen | 4,122 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Fader | 75.13× | Music & Radio |
| Loincloth | 20× | Fashion & Accessoires |
| Dog breed | 2.91× | Pets & Animals |
| Grimma | 20× | Travel & Leisure |
| Zagreb | 9.27× | Travel & Leisure |
| Home construction | 2.06× | Home & Garden |
| Commercial mortgage | 4.33× | Business & Career |
| Moroccan riad | 11.82× | Politics & Society |
| Unique Gifts | 2.13× | Shopping |
| Bell Helmets | 18.17× | Cars & Mobility |
| Mühlhausen | 9.47× | Travel & Leisure |
| myDealZ | 3.85× | Shopping |
| Progressive rock | 1.96× | Music & Radio |
| Gran Torino | 5.98× | Movies & TV |
| Haberler | 1.54× | News |
| Birthday Gifts | 1.94× | Kids & Family |
| Israel | 2.23× | Travel & Leisure |
| Personalised Gifts | 2.07× | Home & Garden |
| Minestrone | 2.74× | Food & Beverages |
| Goma | 9.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.89 |
| Individualism | JOY | 1.53 |
| Pet Ownership | JOY | 1.53 |
| Community Orientation | OPEN | 1.52 |
| Sports Activity | POWER | 1.52 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Brazil | 5.6% |
| United Kingdom | 5.4% |
See Malcolm X audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Malcolm X have in Germany?
Malcolm X has an estimated audience of 404,372 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malcolm X fans?
50.9% of Malcolm X fans are female, 49.1% are male, with an average age of 34.8 years.
Which brands do Malcolm X fans like most?
Malcolm X fans show strongest brand affinity for The Fader (75.13×), Loincloth (20×), and Dog breed (2.91×) over the country average.
Where do Malcolm X fans live in Germany?
Malcolm X fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,318), Bayern (reach 68,141), and Baden-Württemberg (reach 66,719). These three regions account for the largest share of the active audience.
What other brands do Malcolm X fans also like?
Beyond Malcolm X itself, the audience over-indexes on Loincloth (20×), Dog breed (2.91×), Grimma (20×), and Zagreb (9.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malcolm X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.