Hitachi Audience in United States

Hitachi logo

Hitachi has an estimated audience of 1,003,745 people in United States. 29.0% are female, 71.0% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Addison Rae, After, Charli D’Amelio, Dixie D'Amelio, Bella Poarch.

The average Hitachi fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Addison Rae, After, Charli D’Amelio, with strongest over-indexing on Addison Rae (36.32× the country average). Demographically, the Hitachi audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Hitachi fans

Demographic split for Hitachi audience in United States
MetricValue
Female29.0%
Male71.0%
Average age40.8
Estimated audience size1,003,745

Audience persona

The typical Hitachi fan in United States is more male, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Addison Rae.

Top regions in United States

Top regions ranked by reach for Hitachi in United States
RegionReachAffinity
California124,2331.13×
Texas86,4801×
New York58,0541.04×
Florida57,9860.85×
Georgia43,4761.41×
Pennsylvania35,8791.06×
North Carolina35,4411.17×
Illinois34,7631.04×
Virginia31,0421.27×
Ohio30,9321×
Michigan27,5641.05×
Missouri23,8701.48×
Indiana23,4351.28×
Washington23,0281.14×
Massachusetts22,2791.13×
New Jersey20,6540.81×
Tennessee20,4661.02×
Arizona17,8400.87×
Kentucky16,6681.32×
Colorado16,2661.03×
Maryland15,6130.9×
South Carolina14,7630.98×
Oregon14,5761.27×
Alabama13,0940.93×
Wisconsin12,9430.86×
Oklahoma12,8561.15×
Minnesota12,3140.86×
Louisiana10,7700.83×
Connecticut9,5360.95×
Nevada9,1670.94×
Mississippi8,7411.06×
Utah8,6980.97×
Arkansas7,6240.92×
Iowa7,2730.88×
Kansas6,7860.86×
Hawaii5,7741.34×
West Virginia5,0731.09×
Idaho4,5500.9×
New Mexico4,2120.84×
New Hampshire4,1201.04×
Nebraska4,1050.82×
Maine3,6281.01×
Washington, District of Columbia3,5921.19×
Rhode Island2,5750.81×
Montana2,3590.85×
Alaska2,1971.02×
Delaware1,8380.66×
South Dakota1,6150.7×
North Dakota1,5720.76×
Vermont1,3920.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hitachi audience
BrandAffinityCategory
Addison Rae36.32×Movies & TV
After33.49×Music & Radio
Charli D’Amelio53.95×Movies & TV
Dixie D'Amelio53.95×Music & Radio
Bella Poarch36.32×Movies & TV
Drill bit9.28×Home & Garden
Analog Devices46.86×Technology & Electronics
Malcolm X16.04×Politics & Society
Tractor Supply Company7.09×Shopping
Advance Auto Parts6.04×Cars & Mobility
Ryobi16.43×Cars & Mobility
AutoZone3.44×Cars & Mobility
Multi-tool7.38×Home & Garden
Pole dance16.04×Sports
PinkPantheress12.79×Music & Radio
Ace Hardware3.77×Home & Garden
Loader (equipment)8.35×Cars & Mobility
Lowe's2.29×Shopping
Forklift truck8.99×Cars & Mobility
Beat (music)5.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hitachi audience
TraitClusterScore
Quality AwarenessPREMIUM2.63
PatriotismCONSERVATISM2.22
Early Adopter MentalityPOWER1.93
Need for SecurityCONSERVATISM1.88
Career OrientationPOWER1.82
DIY MentalityTHRILL1.8

Worldwide distribution

Worldwide audience distribution share by country for Hitachi
CountryShare
India10.4%
United States9.8%
Japan7.3%

See Hitachi audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Hitachi have in United States?

Hitachi has an estimated audience of 1,003,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Hitachi fans?

29.0% of Hitachi fans are female, 71.0% are male, with an average age of 40.8 years.

Which brands do Hitachi fans like most?

Hitachi fans show strongest brand affinity for Addison Rae (36.32×), After (33.49×), and Charli D’Amelio (53.95×) over the country average.

Where do Hitachi fans live in United States?

Hitachi fans in United States are most concentrated in California (reach 124,233), Texas (reach 86,480), and New York (reach 58,054). These three regions account for the largest share of the active audience.

What other brands do Hitachi fans also like?

Beyond Hitachi itself, the audience over-indexes on After (33.49×), Charli D’Amelio (53.95×), Dixie D'Amelio (53.95×), and Bella Poarch (36.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hitachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.