Hitachi Audience in Germany
Hitachi has an estimated audience of 358,046 people in Germany. 23.9% are female, 76.1% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Grinch, Machining, Cutting tool (machining), Bosch (TV series), Machine tool.
The average Hitachi fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Grinch, Machining, Cutting tool (machining), with strongest over-indexing on Grinch (11.15× the country average). Demographically, the Hitachi audience skews more male with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Hitachi fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 40.5 |
| Estimated audience size | 358,046 |
Audience persona
The typical Hitachi fan in Germany is more male, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Grinch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,113 | 1.05× |
| Baden-Württemberg | 74,897 | 1.53× |
| Bayern | 63,077 | 1.1× |
| Hessen | 34,298 | 1.26× |
| Niedersachsen | 32,617 | 0.94× |
| Sachsen | 17,993 | 1.02× |
| Rheinland-Pfalz | 17,913 | 1× |
| Berlin | 16,889 | 1.05× |
| Schleswig-Holstein | 11,559 | 0.9× |
| Thüringen | 10,727 | 1.18× |
| Brandenburg | 9,446 | 0.85× |
| Hamburg | 8,037 | 0.99× |
| Sachsen-Anhalt | 7,550 | 0.81× |
| Mecklenburg-Vorpommern | 4,895 | 0.72× |
| Saarland | 3,545 | 0.81× |
| Bremen | 2,434 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 11.15× | Movies & TV |
| Machining | 5.9× | Business & Career |
| Cutting tool (machining) | 7.3× | Home & Garden |
| Bosch (TV series) | 6.97× | Movies & TV |
| Machine tool | 5.69× | Home & Garden |
| Shielded metal arc welding | 23.5× | |
| Bauhaus | 2.28× | Shopping |
| Antena 1 (Romania) | 22.26× | Movies & TV |
| Milling (machining) | 8.56× | Business & Career |
| Makita | 5.94× | Home & Garden |
| Kanal D Romania | 29.65× | Movies & TV |
| Ryobi | 13.42× | Cars & Mobility |
| FRITZ!Box | 2.5× | Technology & Electronics |
| Google Maps | 1.97× | Internet & Social Media |
| Milwaukee | 5.9× | Travel & Leisure |
| Dremel | 11.32× | Home & Garden |
| Herbicide | 14.38× | Home & Garden |
| DeWalt | 5.4× | Home & Garden |
| Škoda Auto | 2.05× | Cars & Mobility |
| Auto maintenance | 2.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.05 |
| Early Adopter Mentality | POWER | 1.76 |
| Patriotism | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.41 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 10.4% |
| United States | 9.8% |
| Japan | 7.3% |
See Hitachi audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Hitachi have in Germany?
Hitachi has an estimated audience of 358,046 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Hitachi fans?
23.9% of Hitachi fans are female, 76.1% are male, with an average age of 40.5 years.
Which brands do Hitachi fans like most?
Hitachi fans show strongest brand affinity for Grinch (11.15×), Machining (5.9×), and Cutting tool (machining) (7.3×) over the country average.
Where do Hitachi fans live in Germany?
Hitachi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,113), Baden-Württemberg (reach 74,897), and Bayern (reach 63,077). These three regions account for the largest share of the active audience.
What other brands do Hitachi fans also like?
Beyond Hitachi itself, the audience over-indexes on Machining (5.9×), Cutting tool (machining) (7.3×), Bosch (TV series) (6.97×), and Machine tool (5.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hitachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.