Milwaukee Audience in Germany
Milwaukee has an estimated audience of 1,261,911 people in Germany. 14.5% are female, 85.5% are male, average age 43.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Test Drive (series), Ryobi, DeWalt, Satire, Casino.
The average Milwaukee fan in Germany is 43.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Test Drive (series), Ryobi, DeWalt, with strongest over-indexing on Test Drive (series) (19.6× the country average). Demographically, the Milwaukee audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Milwaukee fans
| Metric | Value |
|---|---|
| Female | 14.5% |
| Male | 85.5% |
| Average age | 43.7 |
| Estimated audience size | 1,261,911 |
Audience persona
The typical Milwaukee fan in Germany is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Test Drive (series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 335,815 | 1.66× |
| Nordrhein-Westfalen | 286,246 | 1.04× |
| Baden-Württemberg | 217,191 | 1.26× |
| Niedersachsen | 134,704 | 1.1× |
| Hessen | 114,514 | 1.19× |
| Rheinland-Pfalz | 66,779 | 1.06× |
| Sachsen | 60,879 | 0.98× |
| Schleswig-Holstein | 49,539 | 1.09× |
| Berlin | 43,710 | 0.77× |
| Brandenburg | 34,437 | 0.88× |
| Thüringen | 31,512 | 0.98× |
| Sachsen-Anhalt | 26,739 | 0.82× |
| Hamburg | 25,708 | 0.9× |
| Mecklenburg-Vorpommern | 18,738 | 0.78× |
| Saarland | 11,830 | 0.76× |
| Bremen | 7,859 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Test Drive (series) | 19.6× | Cars & Mobility |
| Ryobi | 28.19× | Cars & Mobility |
| DeWalt | 10.21× | Home & Garden |
| Satire | 4.53× | Literature |
| Casino | 5.64× | Games |
| Wrench | 5.15× | Home & Garden |
| Makita | 6.26× | Home & Garden |
| Multi-tool | 5.6× | Home & Garden |
| Aluminium | 4.6× | Home & Garden |
| Hilti | 9.5× | Home & Garden |
| Custom motorcycle | 4.59× | Cars & Mobility |
| Brewing | 4.64× | Food & Beverages |
| Harley-Davidson | 4.28× | Cars & Mobility |
| Dremel | 13.76× | Home & Garden |
| Festool | 11.04× | Home & Garden |
| Pets | 1.51× | Pets & Animals |
| Heat pump | 4.81× | Home & Garden |
| Bundesliga | 1.59× | Sports |
| Wood carving | 4.95× | Home & Garden |
| Catering | 3.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.85 |
| Patriotism | CONSERVATISM | 1.73 |
| Luxury Orientation | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 4.2% |
| Germany | 3.9% |
See Milwaukee audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Milwaukee have in Germany?
Milwaukee has an estimated audience of 1,261,911 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Milwaukee fans?
14.5% of Milwaukee fans are female, 85.5% are male, with an average age of 43.7 years.
Which brands do Milwaukee fans like most?
Milwaukee fans show strongest brand affinity for Test Drive (series) (19.6×), Ryobi (28.19×), and DeWalt (10.21×) over the country average.
Where do Milwaukee fans live in Germany?
Milwaukee fans in Germany are most concentrated in Bayern (reach 335,815), Nordrhein-Westfalen (reach 286,246), and Baden-Württemberg (reach 217,191). These three regions account for the largest share of the active audience.
What other brands do Milwaukee fans also like?
Beyond Milwaukee itself, the audience over-indexes on Ryobi (28.19×), DeWalt (10.21×), Satire (4.53×), and Casino (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milwaukee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.