Test Drive (series) Audience in Germany
Test Drive (series) has an estimated audience of 1,249,530 people in Germany. 24.9% are female, 75.1% are male, average age 44.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Goes, Metamorphoses, Cocktail, Geotourism, Stradivarius.
The average Test Drive (series) fan in Germany is 44.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Goes, Metamorphoses, Cocktail, with strongest over-indexing on Goes (2.52× the country average). Demographically, the Test Drive (series) audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Test Drive (series) fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 44.3 |
| Estimated audience size | 1,249,530 |
Audience persona
The typical Test Drive (series) fan in Germany is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 86,206 | 0.51× |
| Bayern | 83,397 | 0.42× |
| Nordrhein-Westfalen | 81,129 | 0.3× |
| Hessen | 64,272 | 0.68× |
| Brandenburg | 60,442 | 1.56× |
| Berlin | 57,372 | 1.03× |
| Mecklenburg-Vorpommern | 57,355 | 2.4× |
| Saarland | 57,016 | 3.72× |
| Sachsen | 54,288 | 0.89× |
| Thüringen | 33,573 | 1.05× |
| Sachsen-Anhalt | 32,606 | 1.01× |
| Niedersachsen | 28,582 | 0.24× |
| Schleswig-Holstein | 26,718 | 0.6× |
| Hamburg | 17,581 | 0.62× |
| Rheinland-Pfalz | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.52× | Travel & Leisure |
| Metamorphoses | 6.28× | Literature |
| Cocktail | 1.68× | Food & Beverages |
| Geotourism | 20× | Travel & Leisure |
| Stradivarius | 1.67× | Shopping |
| Esra Erol | 4.95× | Movies & TV |
| La rosa de Guadalupe | 13.97× | Movies & TV |
| Hipster | 6.16× | Politics & Society |
| Cultural studies | 5.53× | Business & Career |
| Leverage (TV series) | 4.57× | Movies & TV |
| Volvo V60 | 3.46× | Cars & Mobility |
| Noodle (Gorillaz) | 2.2× | Music & Radio |
| Elote | 11.99× | Food & Beverages |
| Israeli cuisine | 3.99× | Food & Beverages |
| Gumbal | 3.78× | Cars & Mobility |
| Icon (magazine) | 1.65× | Arts & Culture |
| KLIX (AM) | 1.59× | Music & Radio |
| Isothermal process | 22.03× | Business & Career |
| Club chair | 4.95× | Home & Garden |
| Stucco | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Need for Security | CONSERVATISM | 1.5 |
| Community Orientation | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Germany | 16.0% |
| Poland | 5.6% |
See Test Drive (series) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Test Drive (series) have in Germany?
Test Drive (series) has an estimated audience of 1,249,530 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Test Drive (series) fans?
24.9% of Test Drive (series) fans are female, 75.1% are male, with an average age of 44.3 years.
Which brands do Test Drive (series) fans like most?
Test Drive (series) fans show strongest brand affinity for Goes (2.52×), Metamorphoses (6.28×), and Cocktail (1.68×) over the country average.
Where do Test Drive (series) fans live in Germany?
Test Drive (series) fans in Germany are most concentrated in Baden-Württemberg (reach 86,206), Bayern (reach 83,397), and Nordrhein-Westfalen (reach 81,129). These three regions account for the largest share of the active audience.
What other brands do Test Drive (series) fans also like?
Beyond Test Drive (series) itself, the audience over-indexes on Metamorphoses (6.28×), Cocktail (1.68×), Geotourism (20×), and Stradivarius (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Test Drive (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.