Rascasse Audience Intelligence

Test Drive (series) Audience in United States

A data profile of the people who buy, follow and care about Test Drive (series) in United States — modelled from more than twelve digital signal sources. Test Drive (series) has an estimated audience of 1,685,101 people in United States.

#6897among Topic in United States#545in Cars & Mobility

The average Test Drive (series) fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enterprise Rent-A-Car, CarGurus, Used car, with strongest over-indexing on Enterprise Rent-A-Car (6.49× the country average).

Demographically, the Test Drive (series) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Test Drive (series) fan in United States is more male, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Test Drive (series) profile in United States.

Audience size
1.7M
in United States
Gender
41.4%♀
58.6% male
Age
41.1
average years
Country rank
#16265
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Test Drive (series) fans

41.4% are female, 58.6% are male, average age 41.1.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Test Drive (series) audience in United States
MetricValue
Female41.4%
Male58.6%
Average age41.1
Estimated audience size1,685,101
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Test Drive (series) audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3917%
40-4925%
50+24%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Test Drive (series) audience comes from United States.

Worldwide audience distribution share by country for Test Drive (series)
CountryShare
United States21.5%
Germany15.9%
Poland5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Test Drive (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Test Drive (series) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.06×
02Tennessee~40K1.05×
03Maryland~30K1.04×
04Alabama~20K1.04×
05Wisconsin~30K1.03×
06South Carolina~30K1.03×
07Kentucky~20K1.03×
08Arkansas~10K1.03×
09New Hampshire~7K1.03×
10Michigan~50K1.02×
11Kansas~10K1.02×
12Idaho~9K1.02×
13Nebraska~9K1.02×
14Indiana~30K1.01×
15Minnesota~20K1.01×
16Oklahoma~20K1.01×
17Connecticut~20K1.01×
18Vermont~3K1.01×
19Wyoming~3K1.01×
20Ohio~50K1.00×
21Colorado~30K1.00×
22Louisiana~20K1.00×
23Nevada~20K1.00×
24Utah~20K1.00×
25Iowa~10K1.00×
26Mississippi~10K1.00×
27New Mexico~8K1.00×
28West Virginia~8K1.00×
29Maine~6K1.00×
30Rhode Island~5K1.00×
31Washington, District of Columbia~5K1.00×
32Delaware~5K1.00×
33North Dakota~3K1.00×
34New Jersey~40K0.99×
35Arizona~30K0.99×
36Washington~30K0.99×
37Missouri~30K0.99×
38Pennsylvania~60K0.98×
39North Carolina~50K0.98×
40Virginia~40K0.98×
41Massachusetts~30K0.98×
42Illinois~50K0.97×
43Georgia~50K0.97×
44Florida~100K0.95×
45New York~90K0.95×
46Texas~100K0.93×
47California~200K0.92×
48Alaska0.00×
49South Dakota0.00×
50Montana0.00×
Fig. 06

Affinity by region

Affinity by region — Test Drive (series), United States
0.92×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Test Drive (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Test Drive (series) audience
#·InterestCategoryAffinity×
01Certified Pre-OwnedCars & Mobility6.74×
02Enterprise Rent-A-CarCars & Mobility6.49×
03AutotraderCars & Mobility5.97×
04CarGurusCars & Mobility5.73×
05Kelley Blue BookMovies & TV5.19×
06Used carCars & Mobility4.53×
07Used CarsCars & Mobility4.40×
08GMCCars & Mobility4.17×
09CarMaxCars & Mobility3.66×
10Car dealershipCars & Mobility3.41×
11Automotive designBusiness & Career3.29×
12CarvanaCars & Mobility3.00×
13AutoZoneCars & Mobility2.90×
14Vehicle insuranceCars & Mobility2.78×
15O'Reilly Auto PartsCars & Mobility2.76×
16Credit (finance)Business & Career2.52×
17ToyotaCars & Mobility2.22×
18SUVsCars & Mobility2.16×
19Online shoppingShopping1.66×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Test Drive (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Test Drive (series) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Need for SecurityCONSERVATISM1.37×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Test Drive (series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
MindfulnessBALANCE0.66×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Test Drive (series) have in United States?

Test Drive (series) has an estimated audience of 1,685,101 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Test Drive (series) fans?

41.4% of Test Drive (series) fans are female, 58.6% are male, with an average age of 41.1 years.

03

Which brands do Test Drive (series) fans like most?

Test Drive (series) fans show strongest brand affinity for Enterprise Rent-A-Car (6.49×), CarGurus (5.73×), and Used car (4.53×) over the country average.

04

Where do Test Drive (series) fans live in United States?

Test Drive (series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Test Drive (series) fans also like?

Beyond Test Drive (series) itself, the audience over-indexes on CarGurus (5.73×), Used car (4.53×), Autotrader (5.97×), and Certified Pre-Owned (6.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Test Drive (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Test Drive (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →