Test Drive (series) Audience in United States

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Test Drive (series) has an estimated audience of 1,685,101 people in United States. 41.4% are female, 58.6% are male, average age 41.1. Top regions: Texas, Ohio, Michigan. Top brand affinities: Balfour Beatty, Mangaka, Home equity, Elsword, MK.

The average Test Drive (series) fan in United States is 41.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Michigan. Top brand affinities include Balfour Beatty, Mangaka, Home equity, with strongest over-indexing on Balfour Beatty (56.45× the country average). Demographically, the Test Drive (series) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Test Drive (series) fans

Demographic split for Test Drive (series) audience in United States
MetricValue
Female41.4%
Male58.6%
Average age41.1
Estimated audience size1,685,101

Audience persona

The typical Test Drive (series) fan in United States is more male, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Balfour Beatty.

Top regions in United States

Top regions ranked by reach for Test Drive (series) in United States
RegionReachAffinity
Texas57,5560.4×
Ohio55,7831.07×
Michigan55,5311.26×
California53,2210.29×
Tennessee51,8901.54×
Pennsylvania48,5460.86×
Florida48,2400.42×
Maryland42,1661.46×
Illinois41,3940.74×
Alabama38,1271.62×
New Jersey37,8580.88×
North Carolina37,3400.74×
Wisconsin36,8241.45×
New York36,7420.39×
South Carolina36,0631.42×
Indiana35,1371.14×
Oregon34,3291.78×
Kentucky33,7631.6×
Washington31,7870.94×
Minnesota28,7881.19×
Georgia27,7780.54×
Colorado27,7361.04×
Arizona26,5970.77×
Massachusetts24,4220.74×
Louisiana23,4061.08×
Arkansas23,3861.68×
Oklahoma22,8711.22×
Connecticut21,8851.29×
Virginia21,1890.52×
Kansas20,0731.51×
Missouri19,4450.72×
Nevada17,3861.07×
Utah17,0621.13×
Idaho15,0511.78×
Iowa14,2921.03×
New Hampshire13,4302.02×
Mississippi13,1620.95×
Nebraska13,1511.56×
Washington, District of Columbia5,5901.1×
West Virginia5,4330.69×
North Dakota4,5421.31×
Wyoming4,3951.76×
New Mexico4,3610.52×
Rhode Island4,3230.81×
Maine4,3200.72×
Vermont4,2521.44×
Delaware3,8710.83×
South DakotaNone×
HawaiiNone×
AlaskaNone×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Test Drive (series) audience
BrandAffinityCategory
Balfour Beatty56.45×Business & Career
Mangaka7.35×Literature
Home equity2.82×Home & Garden
Elsword23.28×Games
MK3.39×Music & Radio
Leverage (TV series)4.6×Movies & TV
Corona (band)3.75×Music & Radio
Northrop Grumman4.12×Business & Career
JDSU1.81×Business & Career
Home staging3.06×Home & Garden
Israeli cuisine5.3×Food & Beverages
Nebraska Cornhuskers football2.06×Sports
Jeon So-min27.31×Movies & TV
Noodle (Gorillaz)1.96×Music & Radio
Barclays Center6.79×Sports
N1 road (South Africa)2.07×Travel & Leisure
Gyeongju12.74×Travel & Leisure
Life of Pi4.29×Movies & TV
Grinch1.8×Movies & TV
Arrietty6.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Test Drive (series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
Luxury OrientationPREMIUM1.62
Need for SecurityCONSERVATISM1.27
Price SensitivityPREMIUM1.25
Family OrientationCONSERVATISM1.12
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Test Drive (series)
CountryShare
United States21.5%
Germany16.0%
Poland5.6%

See Test Drive (series) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Test Drive (series) have in United States?

Test Drive (series) has an estimated audience of 1,685,101 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Test Drive (series) fans?

41.4% of Test Drive (series) fans are female, 58.6% are male, with an average age of 41.1 years.

Which brands do Test Drive (series) fans like most?

Test Drive (series) fans show strongest brand affinity for Balfour Beatty (56.45×), Mangaka (7.35×), and Home equity (2.82×) over the country average.

Where do Test Drive (series) fans live in United States?

Test Drive (series) fans in United States are most concentrated in Texas (reach 57,556), Ohio (reach 55,783), and Michigan (reach 55,531). These three regions account for the largest share of the active audience.

What other brands do Test Drive (series) fans also like?

Beyond Test Drive (series) itself, the audience over-indexes on Mangaka (7.35×), Home equity (2.82×), Elsword (23.28×), and MK (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Test Drive (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.