Credit (finance) Audience in Germany
Credit (finance) has an estimated audience of 3,154,897 people in Germany. 36.8% are female, 63.2% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bundesagentur für Arbeit, Florian Silbereisen, Peer-to-peer lending, Klarna, Loan.
The average Credit (finance) fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bundesagentur für Arbeit, Florian Silbereisen, Peer-to-peer lending, with strongest over-indexing on Bundesagentur für Arbeit (11.23× the country average). Demographically, the Credit (finance) audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit (finance) fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 43.7 |
| Estimated audience size | 3,154,897 |
Audience persona
The typical Credit (finance) fan in Germany is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Bundesagentur für Arbeit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 803,572 | 1.16× |
| Bayern | 509,036 | 1× |
| Baden-Württemberg | 446,000 | 1.04× |
| Niedersachsen | 351,816 | 1.15× |
| Hessen | 234,743 | 0.98× |
| Rheinland-Pfalz | 172,160 | 1.09× |
| Sachsen | 148,457 | 0.96× |
| Berlin | 121,907 | 0.86× |
| Schleswig-Holstein | 119,119 | 1.05× |
| Brandenburg | 96,135 | 0.98× |
| Sachsen-Anhalt | 87,346 | 1.07× |
| Thüringen | 82,233 | 1.02× |
| Hamburg | 66,502 | 0.93× |
| Mecklenburg-Vorpommern | 57,082 | 0.95× |
| Saarland | 33,234 | 0.86× |
| Bremen | 24,148 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundesagentur für Arbeit | 11.23× | Politics & Society |
| Florian Silbereisen | 10.79× | Music & Radio |
| Peer-to-peer lending | 79.71× | Business & Career |
| Klarna | 10.63× | Business & Career |
| Loan | 13.12× | Business & Career |
| Schufa | 9.84× | Business & Career |
| Smava | 15.15× | Business & Career |
| Verivox | 6.87× | Business & Career |
| Frauentausch | 21.93× | Movies & TV |
| Home insurance | 10.84× | Business & Career |
| Helene Fischer | 4.29× | Music & Radio |
| Techniker Krankenkasse | 5.06× | Business & Career |
| CHECK24 | 3.12× | Business & Career |
| Auxmoney | 10.63× | Business & Career |
| Funding | 6.05× | Business & Career |
| Barmer | 5.06× | Business & Career |
| AOK | 4.38× | Business & Career |
| Commerzbank | 2.61× | Business & Career |
| Schlager music | 3.25× | Music & Radio |
| Payment system | 5.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.7 |
| Indulgence | JOY | 1.53 |
| Career Orientation | POWER | 1.36 |
| Family Orientation | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.8% |
| United Kingdom | 4.4% |
See Credit (finance) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Credit (finance) have in Germany?
Credit (finance) has an estimated audience of 3,154,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Credit (finance) fans?
36.8% of Credit (finance) fans are female, 63.2% are male, with an average age of 43.7 years.
Which brands do Credit (finance) fans like most?
Credit (finance) fans show strongest brand affinity for Bundesagentur für Arbeit (11.23×), Florian Silbereisen (10.79×), and Peer-to-peer lending (79.71×) over the country average.
Where do Credit (finance) fans live in Germany?
Credit (finance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 803,572), Bayern (reach 509,036), and Baden-Württemberg (reach 446,000). These three regions account for the largest share of the active audience.
What other brands do Credit (finance) fans also like?
Beyond Credit (finance) itself, the audience over-indexes on Florian Silbereisen (10.79×), Peer-to-peer lending (79.71×), Klarna (10.63×), and Loan (13.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.