Frauentausch Audience in Germany
Frauentausch has an estimated audience of 422,328 people in Germany. 52.4% are female, 47.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: L.A.B., Julia Roberts, SPRINTS, Melanie C, Anne Hathaway.
The average Frauentausch fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include L.A.B., Julia Roberts, SPRINTS, with strongest over-indexing on L.A.B. (109.14× the country average). Demographically, the Frauentausch audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Frauentausch fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.0 |
| Estimated audience size | 422,328 |
Audience persona
The typical Frauentausch fan in Germany is balanced, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for L.A.B..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,098 | 1.02× |
| Bayern | 60,972 | 0.9× |
| Baden-Württemberg | 53,445 | 0.93× |
| Niedersachsen | 47,469 | 1.16× |
| Hessen | 33,719 | 1.05× |
| Sachsen | 23,934 | 1.16× |
| Rheinland-Pfalz | 21,049 | 0.99× |
| Berlin | 18,918 | 1× |
| Schleswig-Holstein | 14,143 | 0.93× |
| Thüringen | 12,149 | 1.13× |
| Brandenburg | 12,082 | 0.92× |
| Sachsen-Anhalt | 11,438 | 1.05× |
| Hamburg | 9,057 | 0.95× |
| Mecklenburg-Vorpommern | 8,338 | 1.03× |
| Saarland | 4,505 | 0.87× |
| Bremen | 3,316 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| L.A.B. | 109.14× | Music & Radio |
| Julia Roberts | 19.78× | Movies & TV |
| SPRINTS | 27.28× | Music & Radio |
| Melanie C | 29.09× | Music & Radio |
| Anne Hathaway | 13.18× | Movies & TV |
| Lina Larissa Strahl | 18.33× | Movies & TV |
| HighSchool | 27.28× | Music & Radio |
| Mark the Evangelist | 11.06× | Politics & Society |
| TikTok | 2.44× | Internet & Social Media |
| Jennifer Lawrence | 7.69× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.62× | Movies & TV |
| The Box | 27.28× | Music & Radio |
| Harry Potter | 1.92× | Movies & TV |
| Euphoria | 2.42× | Movies & TV |
| Deichmann | 2.64× | Shopping |
| Primark | 2.89× | Shopping |
| Ductape | 27.28× | Music & Radio |
| HeyMoritz | 18.33× | Internet & Social Media |
| Julien Bam | 18.33× | Internet & Social Media |
| Local news | 2.98× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.92 |
| Pet Ownership | JOY | 1.51 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Family Orientation | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.17 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.4% |
| Austria | 4.6% |
| Switzerland | 3.4% |
See Frauentausch audiences in other countries
More Reality audiences in Germany
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- The Circle (TV program) (261,695)
Frequently asked questions
How many fans does Frauentausch have in Germany?
Frauentausch has an estimated audience of 422,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frauentausch fans?
52.4% of Frauentausch fans are female, 47.6% are male, with an average age of 40.0 years.
Which brands do Frauentausch fans like most?
Frauentausch fans show strongest brand affinity for L.A.B. (109.14×), Julia Roberts (19.78×), and SPRINTS (27.28×) over the country average.
Where do Frauentausch fans live in Germany?
Frauentausch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,098), Bayern (reach 60,972), and Baden-Württemberg (reach 53,445). These three regions account for the largest share of the active audience.
What other brands do Frauentausch fans also like?
Beyond Frauentausch itself, the audience over-indexes on Julia Roberts (19.78×), SPRINTS (27.28×), Melanie C (29.09×), and Anne Hathaway (13.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frauentausch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.