Schufa Audience in Germany
Schufa has an estimated audience of 2,821,647 people in Germany. 41.3% are female, 58.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Klarna, Credit (finance), Bundesagentur für Arbeit, Auxmoney, Commerzbank.
The average Schufa fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Klarna, Credit (finance), Bundesagentur für Arbeit, with strongest over-indexing on Klarna (13.95× the country average). Demographically, the Schufa audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Schufa fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 38.9 |
| Estimated audience size | 2,821,647 |
Audience persona
The typical Schufa fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Klarna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 747,581 | 1.21× |
| Bayern | 432,868 | 0.95× |
| Baden-Württemberg | 404,085 | 1.05× |
| Niedersachsen | 268,296 | 0.98× |
| Hessen | 243,190 | 1.13× |
| Berlin | 173,898 | 1.38× |
| Rheinland-Pfalz | 138,407 | 0.98× |
| Sachsen | 110,155 | 0.8× |
| Schleswig-Holstein | 108,424 | 1.07× |
| Hamburg | 85,723 | 1.34× |
| Brandenburg | 83,420 | 0.95× |
| Thüringen | 55,272 | 0.77× |
| Sachsen-Anhalt | 53,680 | 0.73× |
| Mecklenburg-Vorpommern | 39,658 | 0.74× |
| Saarland | 29,646 | 0.86× |
| Bremen | 25,562 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Klarna | 13.95× | Business & Career |
| Credit (finance) | 8.39× | Business & Career |
| Bundesagentur für Arbeit | 4.83× | Politics & Society |
| Auxmoney | 13.95× | Business & Career |
| Commerzbank | 2.72× | Business & Career |
| AutoScout24 | 2.61× | Cars & Mobility |
| Smava | 9.29× | Business & Career |
| Postbank | 2.8× | Business & Career |
| CHECK24 | 2.68× | Business & Career |
| Congstar | 4.66× | Technology & Electronics |
| Lycamobile | 8.71× | Technology & Electronics |
| easyCredit | 11.17× | Business & Career |
| Verivox | 3.72× | Business & Career |
| FRITZ!Box | 2.6× | Technology & Electronics |
| Confessions of a Shopaholic (film) | 14.41× | Movies & TV |
| EBay | 1.86× | Shopping |
| Targobank | 2.97× | Business & Career |
| Tipico | 2.62× | Games |
| Sparhandy | 7.2× | Technology & Electronics |
| Banking | 2.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.2% |
| United States | 1.2% |
| Japan | 0.9% |
See Schufa audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Schufa have in Germany?
Schufa has an estimated audience of 2,821,647 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schufa fans?
41.3% of Schufa fans are female, 58.7% are male, with an average age of 38.9 years.
Which brands do Schufa fans like most?
Schufa fans show strongest brand affinity for Klarna (13.95×), Credit (finance) (8.39×), and Bundesagentur für Arbeit (4.83×) over the country average.
Where do Schufa fans live in Germany?
Schufa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 747,581), Bayern (reach 432,868), and Baden-Württemberg (reach 404,085). These three regions account for the largest share of the active audience.
What other brands do Schufa fans also like?
Beyond Schufa itself, the audience over-indexes on Credit (finance) (8.39×), Bundesagentur für Arbeit (4.83×), Auxmoney (13.95×), and Commerzbank (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schufa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.