easyCredit Audience in Germany
easyCredit has an estimated audience of 634,444 people in Germany. 40.9% are female, 59.1% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Credit (finance), Home insurance, Western Union, Schufa, Credit cards.
The average easyCredit fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Credit (finance), Home insurance, Western Union, with strongest over-indexing on Credit (finance) (8.58× the country average). Demographically, the easyCredit audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of easyCredit fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 42.1 |
| Estimated audience size | 634,444 |
Audience persona
The typical easyCredit fan in Germany is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Credit (finance).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,251 | 1.06× |
| Baden-Württemberg | 101,691 | 1.17× |
| Bayern | 99,098 | 0.97× |
| Niedersachsen | 79,669 | 1.29× |
| Hessen | 55,027 | 1.14× |
| Rheinland-Pfalz | 39,613 | 1.25× |
| Schleswig-Holstein | 26,311 | 1.15× |
| Sachsen | 24,668 | 0.79× |
| Sachsen-Anhalt | 17,914 | 1.09× |
| Thüringen | 16,106 | 1× |
| Brandenburg | 15,716 | 0.8× |
| Berlin | 14,240 | 0.5× |
| Mecklenburg-Vorpommern | 12,320 | 1.02× |
| Saarland | 11,501 | 1.48× |
| Hamburg | 10,014 | 0.7× |
| Bremen | 3,198 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Credit (finance) | 8.58× | Business & Career |
| Home insurance | 9.17× | Business & Career |
| Western Union | 4.87× | Business & Career |
| Schufa | 6.28× | Business & Career |
| Credit cards | 3.88× | Business & Career |
| ImmoScout24 | 2.48× | Home & Garden |
| Commerzbank | 2.32× | Business & Career |
| Florian Silbereisen | 3.38× | Music & Radio |
| Santander Bank | 7.81× | Business & Career |
| Hygiene | 2.81× | Beauty & Wellness |
| Tagesschau | 1.59× | Movies & TV |
| Family | 1.62× | Kids & Family |
| Self care | 2.74× | Health |
| Lycamobile | 7.24× | Technology & Electronics |
| Vacations | 2.2× | Travel & Leisure |
| Personal finance | 1.61× | Business & Career |
| Credit union | 13.3× | Business & Career |
| Google Maps | 1.85× | Internet & Social Media |
| Jotex | 16.16× | Shopping |
| CHECK24 | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.42 |
| Indulgence | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.2% |
| Bulgaria | 6.0% |
| Sweden | 2.7% |
See easyCredit audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does easyCredit have in Germany?
easyCredit has an estimated audience of 634,444 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of easyCredit fans?
40.9% of easyCredit fans are female, 59.1% are male, with an average age of 42.1 years.
Which brands do easyCredit fans like most?
easyCredit fans show strongest brand affinity for Credit (finance) (8.58×), Home insurance (9.17×), and Western Union (4.87×) over the country average.
Where do easyCredit fans live in Germany?
easyCredit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,251), Baden-Württemberg (reach 101,691), and Bayern (reach 99,098). These three regions account for the largest share of the active audience.
What other brands do easyCredit fans also like?
Beyond easyCredit itself, the audience over-indexes on Home insurance (9.17×), Western Union (4.87×), Schufa (6.28×), and Credit cards (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for easyCredit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.