Rascasse Audience Intelligence

easyCredit Target Market in Germany

A data profile of the people who buy, follow and care about easyCredit in Germany — modelled from more than twelve digital signal sources. easyCredit has an estimated audience of 547,641 people in Germany.

#32among Bank in Germany#1426among Brand in Germany#838in Business & Career

The average easyCredit fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Anne Hathaway, Schufa, Credit (finance), with strongest over-indexing on Anne Hathaway (11.69× the country average).

Demographically, the easyCredit audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical easyCredit fan in Germany is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Anne Hathaway.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the easyCredit profile in Germany.

Audience size
548K
in Germany
Gender
40.1%♀
59.9% male
Age
39.2
average years
Country rank
#10900
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of easyCredit

40.1% are female, 59.9% are male, average age 39.2.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for easyCredit audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age39.2
Estimated audience size547,641
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the easyCredit audience in Germany
Age bracketShare%
16-1923%
20-2915%
30-3919%
40-4924%
50+19%
Fig. 04

Worldwide distribution

81.8%

of the worldwide easyCredit audience comes from Germany.

Worldwide audience distribution share by country for easyCredit
CountryShare
Germany81.8%
Bulgaria6.3%
Sweden3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the easyCredit audience in Germany is strongest.

Fig. 05

Top regions by affinity

easyCredit customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.49×
02Niedersachsen~70K1.24×
03Rheinland-Pfalz~30K1.22×
04Baden-Württemberg~90K1.17×
05Schleswig-Holstein~20K1.15×
06Sachsen-Anhalt~20K1.13×
07Hessen~50K1.10×
08Thüringen~10K1.04×
09Nordrhein-Westfalen~100K1.03×
10Mecklenburg-Vorpommern~10K1.03×
11Bayern~90K0.97×
12Sachsen~20K0.83×
13Brandenburg~10K0.82×
14Hamburg~9K0.69×
15Bremen~3K0.65×
16Berlin~10K0.51×
Fig. 06

Affinity by region

Affinity by region — easyCredit, Germany
0.51×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the easyCredit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for easyCredit audience
#·InterestCategoryAffinity×
01Credit unionBusiness & Career17.30×
02Anne HathawayMovies & TV11.69×
03Home insuranceBusiness & Career11.54×
04SchufaBusiness & Career11.17×
05Credit (finance)Business & Career10.01×
06Korean cuisineFood & Beverages7.89×
07Credit cardsBusiness & Career4.94×
08Florian SilbereisenMusic & Radio3.46×
09CommerzbankBusiness & Career3.33×
10Deutsche BankBusiness & Career3.17×
11PostbankBusiness & Career3.13×
12EmailTechnology & Electronics2.70×
13NatureHome & Garden2.61×
14VacationsTravel & Leisure2.45×
15FamilyKids & Family2.34×
16CHECK24Business & Career2.20×
17ImmoScout24Home & Garden1.91×
18AutoScout24Cars & Mobility1.87×
19Personal financeBusiness & Career1.78×
20GermanyTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the easyCredit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by easyCredit audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.87×
Risk AppetiteTHRILL1.55×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by easyCredit audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
DIY MentalityTHRILL0.90×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is easyCredit's target market in Germany?

easyCredit's target market in Germany covers an estimated 547,641 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of easyCredit customers?

40.1% of the easyCredit audience are female, 59.9% are male, with an average age of 39.2 years.

03

Which brands do easyCredit fans like most?

easyCredit fans show strongest brand affinity for Anne Hathaway (11.69×), Schufa (11.17×), and Credit (finance) (10.01×) over the country average.

04

Where do easyCredit fans live in Germany?

easyCredit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do easyCredit fans also like?

Beyond easyCredit itself, the audience over-indexes on Schufa (11.17×), Credit (finance) (10.01×), Home insurance (11.54×), and Commerzbank (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See easyCredit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for easyCredit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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