Pro TV Audience in Germany
Pro TV has an estimated audience of 297,048 people in Germany. 47.8% are female, 52.2% are male, average age 37.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Smiley (singer), Las Fierbinți, Antena 1 (Romania), Esmeralda (telenovela), Romanian language.
The average Pro TV fan in Germany is 37.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Smiley (singer), Las Fierbinți, Antena 1 (Romania), with strongest over-indexing on Smiley (singer) (194.11× the country average). Demographically, the Pro TV audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Pro TV fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 37.6 |
| Estimated audience size | 297,048 |
Audience persona
The typical Pro TV fan in Germany is balanced, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Smiley (singer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 96,710 | 2.03× |
| Nordrhein-Westfalen | 76,370 | 1.17× |
| Baden-Württemberg | 73,422 | 1.81× |
| Hessen | 32,093 | 1.42× |
| Niedersachsen | 32,070 | 1.11× |
| Rheinland-Pfalz | 14,956 | 1× |
| Berlin | 11,551 | 0.87× |
| Sachsen-Anhalt | 9,208 | 1.2× |
| Hamburg | 8,779 | 1.31× |
| Sachsen | 8,713 | 0.6× |
| Schleswig-Holstein | 7,592 | 0.71× |
| Brandenburg | 6,803 | 0.74× |
| Thüringen | 3,219 | 0.43× |
| Saarland | 2,050 | 0.56× |
| Bremen | 2,045 | 0.8× |
| Mecklenburg-Vorpommern | 1,358 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smiley (singer) | 194.11× | Music & Radio |
| Las Fierbinți | 422.28× | Movies & TV |
| Antena 1 (Romania) | 204.19× | Movies & TV |
| Esmeralda (telenovela) | 155.24× | Movies & TV |
| Romanian language | 46.03× | Politics & Society |
| Vocea României | 304.42× | Movies & TV |
| Florin Salam | 193.09× | Music & Radio |
| Delia Matache | 112.34× | Music & Radio |
| ACS Poli Timișoara | 140.49× | Sports |
| Adrian Minune | 330.31× | Music & Radio |
| Kanal D Romania | 122.06× | Movies & TV |
| FC Rapid București | 133.46× | Sports |
| Bulgarian language | 40.09× | Politics & Society |
| Moldova | 30.91× | Travel & Leisure |
| Romania national football team | 47.34× | Sports |
| FC Universitatea Craiova | 153.65× | Sports |
| Romanian cuisine | 52.9× | Food & Beverages |
| Antonia Iacobescu | 182.89× | Fashion & Accessoires |
| Beşiktaş | 17.83× | Sports |
| CFR Cluj | 56.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| Mindfulness | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.16 |
| Tradition | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
| Travelling | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.9% |
| Germany | 13.7% |
| United Kingdom | 11.5% |
See Pro TV audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Pro TV have in Germany?
Pro TV has an estimated audience of 297,048 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pro TV fans?
47.8% of Pro TV fans are female, 52.2% are male, with an average age of 37.6 years.
Which brands do Pro TV fans like most?
Pro TV fans show strongest brand affinity for Smiley (singer) (194.11×), Las Fierbinți (422.28×), and Antena 1 (Romania) (204.19×) over the country average.
Where do Pro TV fans live in Germany?
Pro TV fans in Germany are most concentrated in Bayern (reach 96,710), Nordrhein-Westfalen (reach 76,370), and Baden-Württemberg (reach 73,422). These three regions account for the largest share of the active audience.
What other brands do Pro TV fans also like?
Beyond Pro TV itself, the audience over-indexes on Las Fierbinți (422.28×), Antena 1 (Romania) (204.19×), Esmeralda (telenovela) (155.24×), and Romanian language (46.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pro TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.