Bulgarian language Audience in Germany
Bulgarian language has an estimated audience of 363,983 people in Germany. 49.7% are female, 50.3% are male, average age 42.1. Top brand affinities: Edin Džeko, Indoor soccer, Azerbaijan, Viber, Blic.
Top brand affinities include Edin Džeko, Indoor soccer, Azerbaijan, with strongest over-indexing on Edin Džeko (69.71× the country average). Demographically, the Bulgarian language audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Bulgarian language fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.1 |
| Estimated audience size | 363,983 |
Audience persona
The typical Bulgarian language fan in Germany is balanced, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Edin Džeko.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edin Džeko | 69.71× | Sports |
| Indoor soccer | 44.19× | Sports |
| Azerbaijan | 31.46× | Travel & Leisure |
| Viber | 32.79× | Internet & Social Media |
| Blic | 22.38× | News |
| Pro TV | 43.31× | Movies & TV |
| D&R | 20× | Technology & Electronics |
| Jutarnji list | 16.18× | News |
| Ebru Gündeş | 135.4× | Music & Radio |
| Star TV (Turkey) | 17.39× | Movies & TV |
| STAR TV | 66.65× | Movies & TV |
| Novak Djokovic | 9.36× | Sports |
| Pillow | 7.29× | Home & Garden |
| Greece | 6.33× | Travel & Leisure |
| Kosovo | 7.87× | Travel & Leisure |
| Casablanca | 14.94× | Travel & Leisure |
| Hundeurlaub | 11.33× | Pets & Animals |
| Allgäu | 8.05× | Travel & Leisure |
| Poland | 7.73× | Travel & Leisure |
| Lebanon | 9.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Price Sensitivity | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.19 |
| Pet Ownership | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Bulgaria | 33.0% |
| Serbia | 11.4% |
| Brazil | 11.0% |
See Bulgarian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulgarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.