Bulgarian language Audience in Germany
Bulgarian language has an estimated audience of 363,983 people in Germany. 49.7% are female, 50.3% are male, average age 42.1. Top brand affinities: Gil Ofarim, Rossmann, Hockenheim, Pillow, De Buyer.
Top brand affinities include Gil Ofarim, Rossmann, Hockenheim, with strongest over-indexing on Gil Ofarim (3.09× the country average). Demographically, the Bulgarian language audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Bulgarian language fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.1 |
| Estimated audience size | 363,983 |
Audience persona
The typical Bulgarian language fan in Germany is balanced, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.09× | Music & Radio |
| Rossmann | 1.55× | Shopping |
| Hockenheim | 13.09× | Travel & Leisure |
| Pillow | 2.32× | Home & Garden |
| De Buyer | 16.09× | Home & Garden |
| Video izle | 4.21× | |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.71× | Cars & Mobility |
| Cockpit | 8.43× | Travel & Leisure |
| Enzkreis | 9.59× | Travel & Leisure |
| India Hicks | 20× | Fashion & Accessoires |
| Fatteh | 8.35× | Food & Beverages |
| Miraflores, Guaviare | 17.39× | Travel & Leisure |
| Justice | 2.83× | Politics & Society |
| Jacob Tremblay | 3.62× | Movies & TV |
| Corona (band) | 1.83× | Music & Radio |
| Este, Veneto | 1.79× | Travel & Leisure |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
| Medieval fantasy | 7.71× | Literature |
| Volvo V60 | 3.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Price Sensitivity | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.19 |
| Pet Ownership | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Bulgaria | 33.0% |
| Serbia | 11.4% |
| Brazil | 11.0% |
See Bulgarian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulgarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.