Rascasse Audience Intelligence

Bulgarian language Audience in Germany

A data profile of the people who buy, follow and care about Bulgarian language in Germany — modelled from more than twelve digital signal sources. Bulgarian language has an estimated audience of 363,983 people in Germany.

#50among Language in Germany#5569among Topic in Germany#737in Politics & Society

The average Bulgarian language fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Edin Džeko, Azerbaijan, Blic, with strongest over-indexing on Edin Džeko (75.65× the country average).

Demographically, the Bulgarian language audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bulgarian language fan in Germany is balanced, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Edin Džeko.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulgarian language profile in Germany.

Audience size
364K
in Germany
Gender
49.7%♀
50.3% male
Age
42.1
average years
Country rank
#15096
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bulgarian language fans

49.7% are female, 50.3% are male, average age 42.1.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Bulgarian language audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age42.1
Estimated audience size363,983
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Bulgarian language audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3926%
40-4930%
50+18%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Bulgarian language audience comes from Germany.

Worldwide audience distribution share by country for Bulgarian language
CountryShare
Bulgaria33.0%
Serbia11.4%
Brazil11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulgarian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bulgarian language fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.26×
02Berlin~20K1.20×
03Hamburg~9K1.08×
04Hessen~30K1.04×
05Saarland~5K1.02×
06Nordrhein-Westfalen~80K1.01×
07Bayern~60K1.00×
08Rheinland-Pfalz~20K0.99×
09Baden-Württemberg~50K0.96×
10Sachsen-Anhalt~9K0.96×
11Mecklenburg-Vorpommern~7K0.95×
12Niedersachsen~30K0.94×
13Sachsen~20K0.94×
14Thüringen~9K0.94×
15Schleswig-Holstein~10K0.93×
16Brandenburg~10K0.92×
Fig. 06

Affinity by region

Affinity by region — Bulgarian language, Germany
0.92×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulgarian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulgarian language audience
#·InterestCategoryAffinity×
01Ebru GündeşMusic & Radio96.56×
02Edin DžekoSports75.65×
03STAR TVMovies & TV66.58×
04Pro TVMovies & TV40.09×
05Indoor soccerSports37.07×
06Serenay SarıkayaMovies & TV36.34×
07AzerbaijanTravel & Leisure30.53×
08BlicNews22.84×
09Luka ModrićSports22.13×
10Jutarnji listNews20.83×
11Star TV (Turkey)Movies & TV19.49×
12ViberInternet & Social Media16.33×
13Minimal musicMusic & Radio13.04×
14LebanonTravel & Leisure12.00×
15Novak DjokovicSports11.11×
16KosovoTravel & Leisure10.09×
17EmailTechnology & Electronics6.01×
18NatureHome & Garden5.82×
19FamilyKids & Family5.40×
20GermanyTravel & Leisure3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulgarian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulgarian language audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.49×
Need for SecurityCONSERVATISM1.98×
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulgarian language audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
DIY MentalityTHRILL0.64×
SustainabilityBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bulgarian language have in Germany?

Bulgarian language has an estimated audience of 363,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bulgarian language fans?

49.7% of Bulgarian language fans are female, 50.3% are male, with an average age of 42.1 years.

03

Which brands do Bulgarian language fans like most?

Bulgarian language fans show strongest brand affinity for Edin Džeko (75.65×), Azerbaijan (30.53×), and Blic (22.84×) over the country average.

04

Where do Bulgarian language fans live in Germany?

Bulgarian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bulgarian language fans also like?

Beyond Bulgarian language itself, the audience over-indexes on Azerbaijan (30.53×), Blic (22.84×), Jutarnji list (20.83×), and Family (5.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Bulgarian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bulgarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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