Azerbaijan Audience in Germany
Azerbaijan has an estimated audience of 810,061 people in Germany. 48.1% are female, 51.9% are male, average age 38.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jamiroquai, Azerbaijani language, Kyrgyzstan, Kazakhstan, Georgia (country).
The average Azerbaijan fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jamiroquai, Azerbaijani language, Kyrgyzstan, with strongest over-indexing on Jamiroquai (66.17× the country average). Demographically, the Azerbaijan audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Azerbaijan fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 38.6 |
| Estimated audience size | 810,061 |
Audience persona
The typical Azerbaijan fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Jamiroquai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 155,767 | 1.2× |
| Nordrhein-Westfalen | 153,381 | 0.87× |
| Baden-Württemberg | 117,740 | 1.07× |
| Niedersachsen | 80,707 | 1.03× |
| Hessen | 65,889 | 1.07× |
| Rheinland-Pfalz | 46,216 | 1.14× |
| Berlin | 45,865 | 1.27× |
| Sachsen | 40,812 | 1.03× |
| Schleswig-Holstein | 28,413 | 0.98× |
| Brandenburg | 22,667 | 0.9× |
| Thüringen | 19,863 | 0.96× |
| Hamburg | 19,428 | 1.06× |
| Sachsen-Anhalt | 17,728 | 0.84× |
| Mecklenburg-Vorpommern | 12,052 | 0.78× |
| Saarland | 7,952 | 0.8× |
| Bremen | 7,079 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jamiroquai | 66.17× | Music & Radio |
| Azerbaijani language | 93.68× | Politics & Society |
| Kyrgyzstan | 46.82× | Travel & Leisure |
| Kazakhstan | 20.43× | Travel & Leisure |
| Georgia (country) | 37.07× | Travel & Leisure |
| Turkmenistan | 67.84× | Travel & Leisure |
| Sibel Can | 52.97× | Movies & TV |
| Moldova | 26.31× | Travel & Leisure |
| BoomBox (Ukrainian band) | 55.01× | Music & Radio |
| Uzbekistan | 20.37× | Travel & Leisure |
| Galatasaray S.K. | 5.63× | Sports |
| Hülya Avşar | 59.83× | Movies & TV |
| Bulgarian language | 30.53× | Politics & Society |
| Russian language | 10.57× | Politics & Society |
| Turkish folk music | 24.47× | Music & Radio |
| Azerbaijan Medical University | 40.62× | Business & Career |
| Tom Odell | 24.25× | Music & Radio |
| Arabesque (Turkish music) | 31.09× | Music & Radio |
| Slovenia | 10.26× | Travel & Leisure |
| Tbilisi | 32.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.69 |
| Urban Lifestyle | OPEN | 1.39 |
| Luxury Orientation | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.17 |
| Spirituality | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.4% |
| Azerbaijan | 4.8% |
| Turkey | 4.1% |
See Azerbaijan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Azerbaijan have in Germany?
Azerbaijan has an estimated audience of 810,061 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Azerbaijan fans?
48.1% of Azerbaijan fans are female, 51.9% are male, with an average age of 38.6 years.
Which brands do Azerbaijan fans like most?
Azerbaijan fans show strongest brand affinity for Jamiroquai (66.17×), Azerbaijani language (93.68×), and Kyrgyzstan (46.82×) over the country average.
Where do Azerbaijan fans live in Germany?
Azerbaijan fans in Germany are most concentrated in Bayern (reach 155,767), Nordrhein-Westfalen (reach 153,381), and Baden-Württemberg (reach 117,740). These three regions account for the largest share of the active audience.
What other brands do Azerbaijan fans also like?
Beyond Azerbaijan itself, the audience over-indexes on Azerbaijani language (93.68×), Kyrgyzstan (46.82×), Kazakhstan (20.43×), and Georgia (country) (37.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Azerbaijan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.