Rascasse Audience Intelligence

Azerbaijan Audience in Germany

A data profile of the people who buy, follow and care about Azerbaijan in Germany — modelled from more than twelve digital signal sources. Azerbaijan has an estimated audience of 810,061 people in Germany.

#95among Country in Germany#602among POI in Germany#622in Travel & Leisure

The average Azerbaijan fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jamiroquai, Azerbaijani language, Guillaume Canet, with strongest over-indexing on Jamiroquai (66.17× the country average).

Demographically, the Azerbaijan audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Azerbaijan fan in Germany is balanced, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Jamiroquai.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azerbaijan profile in Germany.

Audience size
810K
in Germany
Gender
48.1%♀
51.9% male
Age
38.6
average years
Country rank
#7803
POI in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Azerbaijan fans

48.1% are female, 51.9% are male, average age 38.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Azerbaijan audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age38.6
Estimated audience size810,061
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Azerbaijan audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Azerbaijan audience comes from Germany.

Worldwide audience distribution share by country for Azerbaijan
CountryShare
United States7.4%
Azerbaijan4.8%
Turkey4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azerbaijan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Azerbaijan fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.28×
02Hessen~70K1.18×
03Bayern~100K1.13×
04Hamburg~20K1.08×
05Rheinland-Pfalz~40K1.07×
06Baden-Württemberg~100K1.04×
07Bremen~7K1.04×
08Nordrhein-Westfalen~200K1.02×
09Niedersachsen~80K1.00×
10Sachsen~40K1.00×
11Thüringen~20K0.96×
12Schleswig-Holstein~30K0.95×
13Brandenburg~20K0.90×
14Sachsen-Anhalt~20K0.87×
15Saarland~8K0.83×
16Mecklenburg-Vorpommern~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Azerbaijan, Germany
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azerbaijan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azerbaijan audience
#·InterestCategoryAffinity×
01Azerbaijani languagePolitics & Society93.68×
02TurkmenistanTravel & Leisure67.84×
03JamiroquaiMusic & Radio66.17×
04BoomBox (Ukrainian band)Music & Radio55.01×
05Sibel CanMovies & TV52.97×
06KyrgyzstanTravel & Leisure46.82×
07Azerbaijan Medical UniversityBusiness & Career40.62×
08Georgia (country)Travel & Leisure37.07×
09TbilisiTravel & Leisure32.83×
10Arabesque (Turkish music)Music & Radio31.09×
11Bulgarian languagePolitics & Society30.53×
12Guillaume CanetMovies & TV26.45×
13MoldovaTravel & Leisure26.31×
14Turkish folk musicMusic & Radio24.47×
15CaucasusPOI22.69×
16KazakhstanTravel & Leisure20.43×
17UzbekistanTravel & Leisure20.37×
18Russian languagePolitics & Society10.57×
19SloveniaTravel & Leisure10.26×
20Galatasaray S.K.Sports5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azerbaijan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azerbaijan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Price SensitivityPREMIUM1.49×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azerbaijan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
Pet OwnershipJOY0.83×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Azerbaijan have in Germany?

Azerbaijan has an estimated audience of 810,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Azerbaijan fans?

48.1% of Azerbaijan fans are female, 51.9% are male, with an average age of 38.6 years.

03

Which brands do Azerbaijan fans like most?

Azerbaijan fans show strongest brand affinity for Jamiroquai (66.17×), Azerbaijani language (93.68×), and Guillaume Canet (26.45×) over the country average.

04

Where do Azerbaijan fans live in Germany?

Azerbaijan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Azerbaijan fans also like?

Beyond Azerbaijan itself, the audience over-indexes on Azerbaijani language (93.68×), Guillaume Canet (26.45×), Kyrgyzstan (46.82×), and Kazakhstan (20.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Azerbaijan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Azerbaijan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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