Turkish folk music Audience in Germany
Turkish folk music has an estimated audience of 481,586 people in Germany. 51.4% are female, 48.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sparkasse, Lieferando.de, Google News, Clothing, Germany.
The average Turkish folk music fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sparkasse, Lieferando.de, Google News, with strongest over-indexing on Sparkasse (5.49× the country average). Demographically, the Turkish folk music audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Turkish folk music fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.8 |
| Estimated audience size | 481,586 |
Audience persona
The typical Turkish folk music fan in Germany is balanced, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,818 | 0.57× |
| Baden-Württemberg | 33,688 | 0.51× |
| Bayern | 30,131 | 0.39× |
| Niedersachsen | 19,599 | 0.42× |
| Sachsen-Anhalt | 17,310 | 1.39× |
| Thüringen | 16,203 | 1.32× |
| Rheinland-Pfalz | 15,871 | 0.66× |
| Hessen | 14,691 | 0.4× |
| Brandenburg | 14,038 | 0.94× |
| Mecklenburg-Vorpommern | 13,956 | 1.52× |
| Bremen | 13,502 | 3.28× |
| Saarland | 13,243 | 2.24× |
| Schleswig-Holstein | 12,411 | 0.72× |
| Berlin | 12,268 | 0.57× |
| Hamburg | 8,167 | 0.75× |
| Sachsen | 7,860 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 5.49× | Business & Career |
| Lieferando.de | 3.75× | Food & Beverages |
| Google News | 5.77× | News |
| Clothing | 1.85× | Fashion & Accessoires |
| Germany | 1.73× | Travel & Leisure |
| Food and drink | 1.6× | Food & Beverages |
| Entertainment | 1.6× | Movies & TV |
| Shopping | 1.63× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Food | 1.58× | Food & Beverages |
| Arts and music | 1.53× | Arts & Culture |
| Online shopping | 1.69× | Shopping |
| Sports | 1.56× | Sports |
| AutoScout24 | 2.37× | Cars & Mobility |
| Consumer electronics | 1.58× | Technology & Electronics |
| Reading | 1.54× | Literature |
| IKEA | 2× | Home & Garden |
| Women's clothing | 2.2× | Fashion & Accessoires |
| Vehicles | 1.55× | Cars & Mobility |
| Computers | 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.36 |
| Indulgence | JOY | 1.67 |
| Quality Awareness | PREMIUM | 1.37 |
| Spirituality | BALANCE | 1.32 |
| Sports Activity | POWER | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 55.3% |
| Germany | 23.2% |
| United States | 2.9% |
See Turkish folk music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Turkish folk music have in Germany?
Turkish folk music has an estimated audience of 481,586 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Turkish folk music fans?
51.4% of Turkish folk music fans are female, 48.6% are male, with an average age of 40.8 years.
Which brands do Turkish folk music fans like most?
Turkish folk music fans show strongest brand affinity for Sparkasse (5.49×), Lieferando.de (3.75×), and Google News (5.77×) over the country average.
Where do Turkish folk music fans live in Germany?
Turkish folk music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,818), Baden-Württemberg (reach 33,688), and Bayern (reach 30,131). These three regions account for the largest share of the active audience.
What other brands do Turkish folk music fans also like?
Beyond Turkish folk music itself, the audience over-indexes on Lieferando.de (3.75×), Google News (5.77×), Clothing (1.85×), and Germany (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.