Caucasus Audience in Germany
Caucasus has an estimated audience of 438,946 people in Germany. 45.5% are female, 54.5% are male, average age 42.6. Top brand affinities: Enzkreis, Gil Ofarim, Scots Guards, Historic site, Alaska.
Top brand affinities include Enzkreis, Gil Ofarim, Scots Guards, with strongest over-indexing on Enzkreis (52.33× the country average). Demographically, the Caucasus audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Type: POI
Demographics of Caucasus fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 42.6 |
| Estimated audience size | 438,946 |
Audience persona
The typical Caucasus fan in Germany is balanced, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Enzkreis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 52.33× | Travel & Leisure |
| Gil Ofarim | 3.22× | Music & Radio |
| Scots Guards | 104.17× | Politics & Society |
| Historic site | 20× | Arts & Culture |
| Alaska | 5.5× | Travel & Leisure |
| De Buyer | 16.08× | Home & Garden |
| Progressive rock | 2.21× | Music & Radio |
| Solo climbing | 4.96× | Sports |
| CAC 40 | 1.82× | Business & Career |
| Geothermal heating | 6.06× | Home & Garden |
| Stradivarius | 1.78× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Natural rubber | 2.22× | Cars & Mobility |
| Therme Erding | 4.33× | Travel & Leisure |
| Video izle | 2.88× | |
| Fairy godmother | 18.08× | Literature |
| Eindhoven | 1.81× | Travel & Leisure |
| Jura Mountains | 4.63× | Travel & Leisure |
| Sailor | 3.9× | Travel & Leisure |
| Keeper (password manager) | 3.17× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.38 |
| Urban Lifestyle | OPEN | 1.81 |
| Family Orientation | CONSERVATISM | 1.59 |
| Tradition | CONSERVATISM | 1.34 |
| Need for Security | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 8.5% |
| Italy | 7.4% |
See Caucasus audiences in other countries
More audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caucasus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.