Caucasus Audience in United States

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Caucasus has an estimated audience of 874,298 people in United States. 51.1% are female, 48.9% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Corona (band), UK garage, University of Education, Governor of Michigan, Goop.

The average Caucasus fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Corona (band), UK garage, University of Education, with strongest over-indexing on Corona (band) (16.69× the country average). Demographically, the Caucasus audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Caucasus fans

Demographic split for Caucasus audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.6
Estimated audience size874,298

Audience persona

The typical Caucasus fan in United States is balanced, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Caucasus in United States
RegionReachAffinity
California122,8811.28×
Texas72,9400.97×
New York66,5481.36×
Florida56,2770.95×
Illinois29,4921.01×
Pennsylvania27,8570.95×
Georgia26,5710.99×
Virginia26,0881.22×
North Carolina25,3780.96×
New Jersey23,5721.06×
Washington23,3831.33×
Ohio23,2410.86×
Massachusetts22,8101.32×
Michigan22,4380.98×
Arizona20,7771.16×
Maryland17,8981.19×
Tennessee15,7820.9×
Colorado14,1971.03×
Indiana14,1690.89×
Alabama13,4181.1×
Missouri13,0390.93×
Minnesota12,7871.02×
Oregon12,0011.2×
Wisconsin11,9140.91×
South Carolina10,5450.8×
Louisiana10,1180.9×
Connecticut10,0301.14×
Kentucky9,1140.83×
Oklahoma9,0820.94×
Utah7,7750.99×
Nevada6,9720.82×
Washington, District of Columbia6,8712.61×
Iowa6,0040.83×
Kansas5,9330.86×
Arkansas5,6030.78×
Mississippi5,3470.74×
Hawaii4,0691.08×
Idaho3,5270.8×
New Hampshire3,4270.99×
New Mexico3,3610.77×
West Virginia3,3110.81×
Maine3,2621.04×
Nebraska3,1960.73×
Rhode Island2,6560.95×
Alaska2,3151.24×
Montana2,1660.89×
Vermont1,8601.21×
Delaware1,8550.77×
North Dakota1,2060.67×
South Dakota1,1660.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caucasus audience
BrandAffinityCategory
Corona (band)16.69×Music & Radio
UK garage12.73×Music & Radio
University of Education130.43×Business & Career
Governor of Michigan13.44×Politics & Society
Goop9.56×Internet & Social Media
Fairy godmother13.13×Literature
Life of Pi16.23×Movies & TV
Electrolyte7.4×Health
Cherish (group)13.78×Music & Radio
headspace11.5×Health
Vocal harmony5.57×Music & Radio
Google Home7.92×Technology & Electronics
Stamp collecting5.76×Home & Garden
Wok7.87×Food & Beverages
Elsword19.54×Games
Historic site4.96×Arts & Culture
Hipster11.16×Politics & Society
Hibachi8.96×Food & Beverages
Mathcore9.07×Music & Radio
Academy Award for Best Production Design19.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caucasus audience
TraitClusterScore
Luxury OrientationPREMIUM3.3
Risk AppetiteTHRILL2.38
Family OrientationCONSERVATISM1.53
PatriotismCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.5
Urban LifestyleOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Caucasus
CountryShare
United States17.0%
Germany8.5%
Italy7.4%

See Caucasus audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Caucasus have in United States?

Caucasus has an estimated audience of 874,298 people in United States, concentrated in California and Texas.

What is the gender split and age of Caucasus fans?

51.1% of Caucasus fans are female, 48.9% are male, with an average age of 40.6 years.

Which brands do Caucasus fans like most?

Caucasus fans show strongest brand affinity for Corona (band) (16.69×), UK garage (12.73×), and University of Education (130.43×) over the country average.

Where do Caucasus fans live in United States?

Caucasus fans in United States are most concentrated in California (reach 122,881), Texas (reach 72,940), and New York (reach 66,548). These three regions account for the largest share of the active audience.

What other brands do Caucasus fans also like?

Beyond Caucasus itself, the audience over-indexes on UK garage (12.73×), University of Education (130.43×), Governor of Michigan (13.44×), and Goop (9.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caucasus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.