A data profile of the people who buy, follow and care about Caucasus in United States — modelled from more than twelve digital signal sources. Caucasus has an estimated audience of 874,298 people in United States.
The average Caucasus fan in United States is 40.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Nine Inch Nails, Semi-detached, Mitsubishi Outlander, with strongest over-indexing on Nine Inch Nails (34.13× the country average).
Demographically, the Caucasus audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Caucasus fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Nine Inch Nails.
The key figures that characterise the Caucasus profile in United States.
51.1% are female, 48.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 40.6 |
| Estimated audience size | 874,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
Where the Caucasus audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~6K | 2.24× | |
| 02 | Massachusetts | ~20K | 1.25× | |
| 03 | New York | ~60K | 1.24× | |
| 04 | Washington | ~20K | 1.24× | |
| 05 | Virginia | ~30K | 1.23× | |
| 06 | California | ~100K | 1.21× | |
| 07 | Alaska | ~2K | 1.15× | |
| 08 | Oregon | ~10K | 1.14× | |
| 09 | Maryland | ~20K | 1.13× | |
| 10 | Vermont | ~2K | 1.12× | |
| 11 | Minnesota | ~10K | 1.11× | |
| 12 | Connecticut | ~10K | 1.11× | |
| 13 | Maine | ~3K | 1.08× | |
| 14 | Hawaii | ~4K | 1.05× | |
| 15 | Arizona | ~20K | 1.04× | |
| 16 | New Jersey | ~20K | 1.03× | |
| 17 | Illinois | ~30K | 1.01× | |
| 18 | Texas | ~80K | 1.00× | |
| 19 | North Carolina | ~30K | 1.00× | |
| 20 | Colorado | ~10K | 0.99× | |
| 21 | Utah | ~8K | 0.99× | |
| 22 | New Hampshire | ~3K | 0.98× | |
| 23 | Georgia | ~30K | 0.97× | |
| 24 | Alabama | ~10K | 0.97× | |
| 25 | Rhode Island | ~3K | 0.97× | |
| 26 | Montana | ~2K | 0.97× | |
| 27 | Pennsylvania | ~30K | 0.96× | |
| 28 | Wisconsin | ~10K | 0.96× | |
| 29 | Oklahoma | ~9K | 0.96× | |
| 30 | Michigan | ~20K | 0.95× | |
| 31 | Missouri | ~10K | 0.93× | |
| 32 | Kentucky | ~10K | 0.92× | |
| 33 | South Dakota | ~2K | 0.92× | |
| 34 | Indiana | ~10K | 0.91× | |
| 35 | Kansas | ~6K | 0.91× | |
| 36 | Louisiana | ~10K | 0.90× | |
| 37 | Arkansas | ~6K | 0.90× | |
| 38 | Idaho | ~4K | 0.90× | |
| 39 | Florida | ~50K | 0.89× | |
| 40 | Iowa | ~6K | 0.89× | |
| 41 | North Dakota | ~2K | 0.89× | |
| 42 | Tennessee | ~20K | 0.88× | |
| 43 | Nebraska | ~4K | 0.88× | |
| 44 | West Virginia | ~4K | 0.88× | |
| 45 | Delaware | ~2K | 0.88× | |
| 46 | Ohio | ~20K | 0.87× | |
| 47 | New Mexico | ~4K | 0.87× | |
| 48 | South Carolina | ~10K | 0.86× | |
| 49 | Nevada | ~7K | 0.85× | |
| 50 | Mississippi | ~6K | 0.82× |
The strongest cross-interests of the Caucasus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-detached | Home & Garden | 45.78× | ||
| 02 | Nine Inch Nails | Music & Radio | 34.13× | ||
| 03 | Kia Rio | Cars & Mobility | 33.22× | ||
| 04 | BlenderBottle | Home & Garden | 32.60× | ||
| 05 | Mitsubishi Outlander | Cars & Mobility | 21.14× | ||
| 06 | Trench coat | Fashion & Accessoires | 21.02× | ||
| 07 | Sixteen Candles | Movies & TV | 20.00× | ||
| 08 | Akame ga Kill! | Literature | 17.31× | ||
| 09 | Nissan Juke | Cars & Mobility | 17.21× | ||
| 10 | Toyota Yaris | Cars & Mobility | 16.48× | ||
| 11 | Max Mara | Fashion & Accessoires | 12.63× | ||
| 12 | Avan Jogia | Movies & TV | 12.06× | ||
| 13 | Toyota Camry | Cars & Mobility | 9.82× | ||
| 14 | Hybrid electric vehicle | Cars & Mobility | 9.10× | ||
| 15 | Motor oil | Cars & Mobility | 8.18× | ||
| 16 | Toyota Highlander | Cars & Mobility | 7.83× | ||
| 17 | Zootopia | Movies & TV | 6.21× | ||
| 18 | Kia Motors | Cars & Mobility | 4.99× | ||
| 19 | Sewing | Home & Garden | 3.98× | ||
| 20 | Planet Fitness | Sports | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Urban Lifestyle | OPEN | 1.78× | |
| Family Orientation | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| DIY Mentality | THRILL | 0.95× | |
| Creativity | OPEN | 0.96× |
Caucasus has an estimated audience of 874,298 people in United States, concentrated in California and Texas.
51.1% of Caucasus fans are female, 48.9% are male, with an average age of 40.6 years.
Caucasus fans show strongest brand affinity for Nine Inch Nails (34.13×), Semi-detached (45.78×), and Mitsubishi Outlander (21.14×) over the country average.
Caucasus fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Caucasus itself, the audience over-indexes on Semi-detached (45.78×), Mitsubishi Outlander (21.14×), Kia Rio (33.22×), and Toyota Camry (9.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Caucasus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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