Kia Rio Audience in United States

Kia Rio logo

Kia Rio has an estimated audience of 611,925 people in United States. 37.7% are female, 62.3% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Google News, Uzbekistan, Kyrgyzstan, Bachata (dance), Tajikistan.

The average Kia Rio fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Uzbekistan, Kyrgyzstan, with strongest over-indexing on Google News (22.62× the country average). Demographically, the Kia Rio audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia Rio fans

Demographic split for Kia Rio audience in United States
MetricValue
Female37.7%
Male62.3%
Average age40.2
Estimated audience size611,925

Audience persona

The typical Kia Rio fan in United States is more male, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Kia Rio in United States
RegionReachAffinity
California68,6471.02×
Texas64,3151.22×
Florida55,6641.34×
New York33,7870.99×
Georgia23,7021.26×
Illinois21,1921.04×
Ohio20,8391.11×
North Carolina19,5001.06×
Pennsylvania18,9070.92×
Virginia15,4571.04×
Michigan15,4060.96×
New Jersey15,3420.99×
Arizona14,8161.19×
Tennessee12,9391.05×
Washington12,3321×
Indiana12,0501.08×
Missouri11,0131.12×
Massachusetts10,4730.87×
Maryland10,2340.97×
South Carolina9,4711.03×
Colorado8,9860.93×
Louisiana8,9721.14×
Alabama8,7851.03×
Kentucky8,7471.14×
Oklahoma8,4941.25×
Wisconsin7,3930.8×
Minnesota7,1890.82×
Oregon6,5910.94×
Arkansas5,7851.15×
Nevada5,7650.97×
Connecticut5,6890.93×
Mississippi5,5511.1×
Kansas5,3111.1×
Iowa5,1121.01×
Utah4,9450.9×
Hawaii3,7001.41×
West Virginia2,9981.05×
Nebraska2,9480.96×
Idaho2,8410.93×
New Mexico2,7530.9×
New Hampshire1,8580.77×
Maine1,8450.84×
Washington, District of Columbia1,7910.97×
Rhode Island1,7030.87×
Montana1,4730.87×
Delaware1,3810.82×
Alaska1,3451.03×
South Dakota1,1080.78×
North Dakota1,0960.87×
Vermont8010.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Rio audience
BrandAffinityCategory
Google News22.62×News
Uzbekistan61.93×Travel & Leisure
Kyrgyzstan92.02×Travel & Leisure
Bachata (dance)21.74×Music & Radio
Tajikistan92.66×Travel & Leisure
Mortgage bank65.63×Business & Career
Package tour28.02×Travel & Leisure
Hyundai Accent75.3×Cars & Mobility
Kazakhstan40.83×Travel & Leisure
Spare part83.07×Cars & Mobility
Vehicle leasing41.67×Cars & Mobility
Heavyweight (MMA)18.67×Sports
World Boxing Council25.54×Sports
Kia Sorento30.88×Cars & Mobility
Hyundai Elantra30.19×Cars & Mobility
Banya (sauna)90.39×Home & Garden
Barcelona Sporting Club50.89×Sports
Vegetable farming44.84×Home & Garden
Carros25.9×Travel & Leisure
Central Asia32.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Rio audience
TraitClusterScore
Family OrientationCONSERVATISM2.86
Need for SecurityCONSERVATISM1.81
Quality AwarenessPREMIUM1.46
Price SensitivityPREMIUM1.31
Social Media UsageJOY1.24
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Kia Rio
CountryShare
Mexico8.7%
United States7.3%
Colombia4.3%

See Kia Rio audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia Rio have in United States?

Kia Rio has an estimated audience of 611,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Kia Rio fans?

37.7% of Kia Rio fans are female, 62.3% are male, with an average age of 40.2 years.

Which brands do Kia Rio fans like most?

Kia Rio fans show strongest brand affinity for Google News (22.62×), Uzbekistan (61.93×), and Kyrgyzstan (92.02×) over the country average.

Where do Kia Rio fans live in United States?

Kia Rio fans in United States are most concentrated in California (reach 68,647), Texas (reach 64,315), and Florida (reach 55,664). These three regions account for the largest share of the active audience.

What other brands do Kia Rio fans also like?

Beyond Kia Rio itself, the audience over-indexes on Uzbekistan (61.93×), Kyrgyzstan (92.02×), Bachata (dance) (21.74×), and Tajikistan (92.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.