Rascasse Audience Intelligence

Kia Rio Audience in United States

A data profile of the people who buy, follow and care about Kia Rio in United States — modelled from more than twelve digital signal sources. Kia Rio has an estimated audience of 583,005 people in United States.

#241among Car type in United States#272among Car Model in United States#965in Cars & Mobility

The average Kia Rio fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Uzbekistan, Kyrgyzstan, with strongest over-indexing on Google News (22.62× the country average).

Demographically, the Kia Rio audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Rio fan in United States is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Rio profile in United States.

Audience size
583K
in United States
Gender
37.7%♀
62.3% male
Age
40.2
average years
Country rank
#33387
Car Model in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Rio fans

37.7% are female, 62.3% are male, average age 40.2.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Kia Rio audience in United States
MetricValue
Female37.7%
Male62.3%
Average age40.2
Estimated audience size583,005
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Kia Rio audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Kia Rio audience comes from United States.

Worldwide audience distribution share by country for Kia Rio
CountryShare
Mexico8.6%
United States6.7%
Colombia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Rio audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Rio fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K1.37×
02Hawaii~4K1.37×
03Georgia~20K1.27×
04Oklahoma~8K1.24×
05Texas~60K1.23×
06Louisiana~9K1.19×
07Arkansas~6K1.17×
08Arizona~10K1.15×
09Mississippi~6K1.14×
10Kentucky~9K1.12×
11Alaska~1K1.11×
12Tennessee~10K1.09×
13Missouri~10K1.09×
14Kansas~5K1.09×
15West Virginia~3K1.08×
16Ohio~20K1.07×
17South Carolina~10K1.07×
18Indiana~10K1.05×
19Virginia~20K1.03×
20Alabama~9K1.03×
21North Carolina~20K1.01×
22Illinois~20K0.99×
23California~70K0.98×
24Nevada~6K0.98×
25Iowa~5K0.98×
26Washington, District of Columbia~2K0.98×
27Maryland~10K0.97×
28Utah~5K0.97×
29Nebraska~3K0.97×
30Washington~10K0.96×
31Idaho~3K0.96×
32New York~30K0.95×
33New Jersey~10K0.95×
34Michigan~20K0.94×
35New Mexico~3K0.94×
36Oregon~7K0.93×
37Connecticut~6K0.93×
38Rhode Island~2K0.93×
39Pennsylvania~20K0.91×
40Colorado~9K0.91×
41North Dakota~1K0.91×
42Delaware~2K0.90×
43South Dakota~1K0.87×
44Montana~1K0.86×
45New Hampshire~2K0.85×
46Maine~2K0.85×
47Massachusetts~10K0.84×
48Vermont<1K0.84×
49Wisconsin~7K0.80×
50Minnesota~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Kia Rio, United States
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Rio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Rio audience
#·InterestCategoryAffinity×
01TajikistanTravel & Leisure92.66×
02KyrgyzstanTravel & Leisure92.02×
03Banya (sauna)Home & Garden90.39×
04Spare partCars & Mobility83.07×
05Hyundai AccentCars & Mobility75.30×
06Mortgage bankBusiness & Career65.63×
07UzbekistanTravel & Leisure61.93×
08Barcelona Sporting ClubSports50.89×
09Vegetable farmingHome & Garden44.84×
10Vehicle leasingCars & Mobility41.67×
11KazakhstanTravel & Leisure40.83×
12Central AsiaTravel & Leisure32.21×
13Kia SorentoCars & Mobility30.88×
14Hyundai ElantraCars & Mobility30.19×
15Package tourTravel & Leisure28.02×
16CarrosTravel & Leisure25.90×
17World Boxing CouncilSports25.54×
18Google NewsNews22.62×
19Bachata (dance)Music & Radio21.74×
20Heavyweight (MMA)Sports18.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Rio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Rio audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.13×
Need for SecurityCONSERVATISM1.74×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Rio audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
CreativityOPEN0.60×
DIY MentalityTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Rio have in United States?

Kia Rio has an estimated audience of 583,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kia Rio fans?

37.7% of Kia Rio fans are female, 62.3% are male, with an average age of 40.2 years.

03

Which brands do Kia Rio fans like most?

Kia Rio fans show strongest brand affinity for Google News (22.62×), Uzbekistan (61.93×), and Kyrgyzstan (92.02×) over the country average.

04

Where do Kia Rio fans live in United States?

Kia Rio fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Rio fans also like?

Beyond Kia Rio itself, the audience over-indexes on Uzbekistan (61.93×), Kyrgyzstan (92.02×), Bachata (dance) (21.74×), and Tajikistan (92.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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