Rascasse Audience Intelligence

Kazakhstan Audience in United States

A data profile of the people who buy, follow and care about Kazakhstan in United States — modelled from more than twelve digital signal sources. Kazakhstan has an estimated audience of 2,072,627 people in United States.

#115among Country in United States#1077among POI in United States#1087in Travel & Leisure

The average Kazakhstan fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Philz Coffee, Markiplier, Military press, with strongest over-indexing on Philz Coffee (77.24× the country average).

Demographically, the Kazakhstan audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kazakhstan fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Philz Coffee.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kazakhstan profile in United States.

Audience size
2.1M
in United States
Gender
46.9%♀
53.1% male
Age
40.3
average years
Country rank
#13856
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kazakhstan fans

46.9% are female, 53.1% are male, average age 40.3.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Kazakhstan audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.3
Estimated audience size2,072,627
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Kazakhstan audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3919%
40-4919%
50+24%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Kazakhstan audience comes from United States.

Worldwide audience distribution share by country for Kazakhstan
CountryShare
United States8.0%
Germany7.7%
Uzbekistan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kazakhstan audience in United States is strongest.

Fig. 05

Top regions by affinity

Kazakhstan fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.78×
02Alaska~6K1.39×
03Washington~60K1.37×
04Massachusetts~50K1.33×
05New York~100K1.29×
06Hawaii~10K1.29×
07California~300K1.27×
08New Jersey~70K1.27×
09Virginia~60K1.21×
10Illinois~80K1.16×
11Oregon~30K1.14×
12Utah~20K1.12×
13Vermont~4K1.12×
14Colorado~30K1.07×
15Maryland~40K1.06×
16Minnesota~30K1.06×
17Connecticut~20K1.05×
18Maine~8K1.04×
19Montana~6K1.04×
20Florida~100K1.03×
21Texas~200K1.02×
22New Hampshire~8K1.01×
23Pennsylvania~70K1.00×
24Nevada~20K0.97×
25North Carolina~60K0.96×
26Idaho~10K0.96×
27Georgia~60K0.95×
28Arizona~40K0.95×
29Rhode Island~6K0.94×
30Kansas~10K0.89×
31Michigan~50K0.88×
32Wisconsin~30K0.88×
33Iowa~20K0.88×
34Delaware~5K0.88×
35South Dakota~4K0.88×
36Indiana~30K0.87×
37South Carolina~30K0.87×
38Missouri~30K0.86×
39Nebraska~9K0.86×
40Oklahoma~20K0.85×
41North Dakota~4K0.85×
42Ohio~50K0.84×
43Kentucky~20K0.84×
44Tennessee~30K0.82×
45New Mexico~8K0.79×
46West Virginia~7K0.77×
47Arkansas~10K0.75×
48Alabama~20K0.72×
49Louisiana~20K0.72×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Kazakhstan, United States
0.61×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kazakhstan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kazakhstan audience
#·InterestCategoryAffinity×
01Philz CoffeeFood & Beverages77.24×
02TrabzonsporSports46.56×
03GalaNews46.25×
04Kia RioCars & Mobility40.83×
05Military pressSports25.37×
06Semi-detachedHome & Garden25.26×
07MarkiplierGames22.66×
08Mitsubishi OutlanderCars & Mobility19.17×
09Kitchen gardenHome & Garden13.49×
10Hybrid electric vehicleCars & Mobility10.67×
11AfghanistanTravel & Leisure10.38×
12Toyota CamryCars & Mobility9.17×
13Motor oilCars & Mobility7.38×
14Google NewsNews5.77×
15Dutch Bros. CoffeeFood & Beverages5.47×
16Kia MotorsCars & Mobility5.00×
17Web serverTechnology & Electronics4.43×
18Diaper bagKids & Family3.73×
19Planet FitnessSports2.88×
20Mortgage loansBusiness & Career2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kazakhstan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kazakhstan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.52×
Convenience OrientationPREMIUM1.53×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kazakhstan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Pet OwnershipJOY0.96×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kazakhstan have in United States?

Kazakhstan has an estimated audience of 2,072,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kazakhstan fans?

46.9% of Kazakhstan fans are female, 53.1% are male, with an average age of 40.3 years.

03

Which brands do Kazakhstan fans like most?

Kazakhstan fans show strongest brand affinity for Philz Coffee (77.24×), Markiplier (22.66×), and Military press (25.37×) over the country average.

04

Where do Kazakhstan fans live in United States?

Kazakhstan fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kazakhstan fans also like?

Beyond Kazakhstan itself, the audience over-indexes on Markiplier (22.66×), Military press (25.37×), Kia Rio (40.83×), and Google News (5.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kazakhstan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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