Kazakhstan Audience in Germany
Kazakhstan has an estimated audience of 1,981,838 people in Germany. 56.7% are female, 43.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hauschka, Gil Ofarim, Enzkreis, Progressive rock, Humans (TV series).
The average Kazakhstan fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hauschka, Gil Ofarim, Enzkreis, with strongest over-indexing on Hauschka (58.05× the country average). Demographically, the Kazakhstan audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Kazakhstan fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.0 |
| Estimated audience size | 1,981,838 |
Audience persona
The typical Kazakhstan fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Hauschka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,813 | 1.19× |
| Bayern | 359,150 | 1.13× |
| Baden-Württemberg | 320,794 | 1.19× |
| Niedersachsen | 229,924 | 1.19× |
| Hessen | 178,394 | 1.18× |
| Rheinland-Pfalz | 110,427 | 1.11× |
| Berlin | 88,506 | 1× |
| Sachsen | 86,594 | 0.89× |
| Schleswig-Holstein | 70,602 | 0.99× |
| Brandenburg | 49,539 | 0.81× |
| Hamburg | 49,316 | 1.1× |
| Thüringen | 39,378 | 0.78× |
| Sachsen-Anhalt | 37,553 | 0.73× |
| Mecklenburg-Vorpommern | 27,638 | 0.73× |
| Saarland | 21,754 | 0.89× |
| Bremen | 18,304 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauschka | 58.05× | Beauty & Wellness |
| Gil Ofarim | 4.56× | Music & Radio |
| Enzkreis | 30× | Travel & Leisure |
| Progressive rock | 3.98× | Music & Radio |
| Humans (TV series) | 6.44× | Movies & TV |
| Christmas Gift | 1.82× | Kids & Family |
| Fairy godmother | 21.59× | Literature |
| Natural rubber | 2.33× | Cars & Mobility |
| Home Delivery | 2.75× | Food & Beverages |
| De Buyer | 9.04× | Home & Garden |
| Icon (magazine) | 2.12× | Arts & Culture |
| Family Eye Care | 26.68× | Health |
| Figure painting (hobby) | 3.27× | Arts & Culture |
| Scots Guards | 34.72× | Politics & Society |
| Este, Veneto | 1.67× | Travel & Leisure |
| N'Golo Kanté | 3.61× | Sports |
| Fatteh | 6.89× | Food & Beverages |
| Geothermal heating | 3.17× | Home & Garden |
| Information sensitivity | 3.21× | Technology & Electronics |
| Headhunters (film) | 2.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.02 |
| Urban Lifestyle | OPEN | 1.47 |
| Sports Activity | POWER | 1.33 |
| Spirituality | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.0% |
| Germany | 7.7% |
| Uzbekistan | 7.4% |
See Kazakhstan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Kazakhstan have in Germany?
Kazakhstan has an estimated audience of 1,981,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kazakhstan fans?
56.7% of Kazakhstan fans are female, 43.3% are male, with an average age of 38.0 years.
Which brands do Kazakhstan fans like most?
Kazakhstan fans show strongest brand affinity for Hauschka (58.05×), Gil Ofarim (4.56×), and Enzkreis (30×) over the country average.
Where do Kazakhstan fans live in Germany?
Kazakhstan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,813), Bayern (reach 359,150), and Baden-Württemberg (reach 320,794). These three regions account for the largest share of the active audience.
What other brands do Kazakhstan fans also like?
Beyond Kazakhstan itself, the audience over-indexes on Gil Ofarim (4.56×), Enzkreis (30×), Progressive rock (3.98×), and Humans (TV series) (6.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kazakhstan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.