Kazakhstan Audience in Germany
Kazakhstan has an estimated audience of 1,981,838 people in Germany. 56.7% are female, 43.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Window blind, Urban Dictionary, State school, Cervical vertebrae, Azerbaijan.
The average Kazakhstan fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Window blind, Urban Dictionary, State school, with strongest over-indexing on Window blind (24.87× the country average). Demographically, the Kazakhstan audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Kazakhstan fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.0 |
| Estimated audience size | 1,981,838 |
Audience persona
The typical Kazakhstan fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,813 | 1.19× |
| Bayern | 359,150 | 1.13× |
| Baden-Württemberg | 320,794 | 1.19× |
| Niedersachsen | 229,924 | 1.19× |
| Hessen | 178,394 | 1.18× |
| Rheinland-Pfalz | 110,427 | 1.11× |
| Berlin | 88,506 | 1× |
| Sachsen | 86,594 | 0.89× |
| Schleswig-Holstein | 70,602 | 0.99× |
| Brandenburg | 49,539 | 0.81× |
| Hamburg | 49,316 | 1.1× |
| Thüringen | 39,378 | 0.78× |
| Sachsen-Anhalt | 37,553 | 0.73× |
| Mecklenburg-Vorpommern | 27,638 | 0.73× |
| Saarland | 21,754 | 0.89× |
| Bremen | 18,304 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 24.87× | Home & Garden |
| Urban Dictionary | 58.05× | Internet & Social Media |
| State school | 30× | Kids & Family |
| Cervical vertebrae | 34.72× | Health |
| Azerbaijan | 16.82× | Travel & Leisure |
| Kitchen garden | 22.14× | Home & Garden |
| Chandelier | 21.59× | Home & Garden |
| Love & Sex | 6.71× | Kids & Family |
| Google News | 4.92× | News |
| SEMrush | 30.7× | Internet & Social Media |
| MG Cars | 14.06× | Cars & Mobility |
| Lada Niva | 18.36× | Cars & Mobility |
| Apartment hotel | 5.67× | Travel & Leisure |
| Duvet | 15.47× | Home & Garden |
| Ryanair | 2.33× | Travel & Leisure |
| Arnold Schwarzenegger | 5.6× | Movies & TV |
| Robert De Niro | 5.99× | Movies & TV |
| FC Spartak Moscow | 33.96× | Sports |
| Leg press | 35.13× | Sports |
| Karl Lagerfeld | 6.73× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.02 |
| Urban Lifestyle | OPEN | 1.47 |
| Sports Activity | POWER | 1.33 |
| Spirituality | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.0% |
| Germany | 7.7% |
| Uzbekistan | 7.4% |
See Kazakhstan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Kazakhstan have in Germany?
Kazakhstan has an estimated audience of 1,981,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kazakhstan fans?
56.7% of Kazakhstan fans are female, 43.3% are male, with an average age of 38.0 years.
Which brands do Kazakhstan fans like most?
Kazakhstan fans show strongest brand affinity for Window blind (24.87×), Urban Dictionary (58.05×), and State school (30×) over the country average.
Where do Kazakhstan fans live in Germany?
Kazakhstan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,813), Bayern (reach 359,150), and Baden-Württemberg (reach 320,794). These three regions account for the largest share of the active audience.
What other brands do Kazakhstan fans also like?
Beyond Kazakhstan itself, the audience over-indexes on Urban Dictionary (58.05×), State school (30×), Cervical vertebrae (34.72×), and Azerbaijan (16.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kazakhstan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.