Heavyweight (MMA) Audience in United States

Heavyweight (MMA) logo

Heavyweight (MMA) has an estimated audience of 6,793,247 people in United States. 18.6% are female, 81.4% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Product design, UK garage, Urban Outfitters, Arrietty.

The average Heavyweight (MMA) fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Product design, UK garage, with strongest over-indexing on Pro-Ject (10.49× the country average). Demographically, the Heavyweight (MMA) audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Heavyweight (MMA) fans

Demographic split for Heavyweight (MMA) audience in United States
MetricValue
Female18.6%
Male81.4%
Average age32.6
Estimated audience size6,793,247

Audience persona

The typical Heavyweight (MMA) fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Heavyweight (MMA) in United States
RegionReachAffinity
California684,6940.92×
Texas612,2501.05×
Florida450,9160.98×
New York324,7760.86×
Pennsylvania232,0881.01×
Ohio223,2221.07×
Illinois220,2260.97×
Georgia214,0281.02×
North Carolina206,6411.01×
Michigan190,8901.07×
New Jersey182,3571.06×
Arizona169,2251.22×
Tennessee151,1751.11×
Indiana140,7731.13×
Virginia140,3650.85×
Missouri131,6331.2×
Washington128,6010.94×
Alabama114,3231.2×
Massachusetts111,5430.83×
Maryland108,5390.93×
Louisiana107,8921.23×
Colorado104,8700.98×
South Carolina103,5311.01×
Oklahoma92,8051.23×
Wisconsin92,4480.9×
Kentucky91,5321.07×
Minnesota85,3300.88×
Oregon77,0020.99×
Nevada74,4511.13×
Connecticut64,0870.94×
Arkansas63,1311.13×
Mississippi60,2461.08×
Utah59,5290.98×
Kansas57,4631.07×
Iowa54,6340.98×
New Mexico37,9781.11×
Idaho36,5241.07×
Nebraska34,5661.01×
West Virginia30,7520.97×
Hawaii29,3781.01×
New Hampshire24,6940.92×
Maine21,8200.9×
Montana19,6711.04×
Rhode Island19,2110.89×
Delaware16,6500.89×
Alaska14,8171.02×
Washington, District of Columbia13,8470.68×
South Dakota13,8090.88×
North Dakota12,8360.92×
Wyoming9,3900.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavyweight (MMA) audience
BrandAffinityCategory
Pro-Ject10.49×Music & Radio
Product design3.89×Business & Career
UK garage9.23×Music & Radio
Urban Outfitters2.82×Shopping
Arrietty20×Movies & TV
Minnesota2.12×Travel & Leisure
Home construction1.73×Home & Garden
Hebe7.25×Home & Garden
Progressive rock2.31×Music & Radio
Stamp collecting4.99×Home & Garden
Alaska1.77×Travel & Leisure
NBC10 Philadelphia8.63×Movies & TV
Nebraska Cornhuskers football3.37×Sports
Omaha Storm Chasers16.72×Sports
Bridget Jones: The Edge of Reason15.38×Movies & TV
Lake Iseo31.58×Travel & Leisure
Isometric exercise6.01×Sports
Jaws3.72×Movies & TV
JDSU2.05×Business & Career
Nebraska1.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavyweight (MMA) audience
TraitClusterScore
PatriotismCONSERVATISM1.78
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.24
Luxury OrientationPREMIUM1.16
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Heavyweight (MMA)
CountryShare
United States32.5%
Japan7.7%
United Kingdom5.7%

See Heavyweight (MMA) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Heavyweight (MMA) have in United States?

Heavyweight (MMA) has an estimated audience of 6,793,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Heavyweight (MMA) fans?

18.6% of Heavyweight (MMA) fans are female, 81.4% are male, with an average age of 32.6 years.

Which brands do Heavyweight (MMA) fans like most?

Heavyweight (MMA) fans show strongest brand affinity for Pro-Ject (10.49×), Product design (3.89×), and UK garage (9.23×) over the country average.

Where do Heavyweight (MMA) fans live in United States?

Heavyweight (MMA) fans in United States are most concentrated in California (reach 684,694), Texas (reach 612,250), and Florida (reach 450,916). These three regions account for the largest share of the active audience.

What other brands do Heavyweight (MMA) fans also like?

Beyond Heavyweight (MMA) itself, the audience over-indexes on Product design (3.89×), UK garage (9.23×), Urban Outfitters (2.82×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavyweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.