Rascasse Audience Intelligence

Heavyweight (MMA) Audience in United States

A data profile of the people who buy, follow and care about Heavyweight (MMA) in United States — modelled from more than twelve digital signal sources. Heavyweight (MMA) has an estimated audience of 6,793,247 people in United States.

#3092among Topic in United States#421in Sports

The average Heavyweight (MMA) fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Joshua, Judo, Aikido, with strongest over-indexing on Anthony Joshua (36.4× the country average).

Demographically, the Heavyweight (MMA) audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heavyweight (MMA) fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavyweight (MMA) profile in United States.

Audience size
6.8M
in United States
Gender
18.6%♀
81.4% male
Age
32.6
average years
Country rank
#5153
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavyweight (MMA) fans

18.6% are female, 81.4% are male, average age 32.6.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Heavyweight (MMA) audience in United States
MetricValue
Female18.6%
Male81.4%
Average age32.6
Estimated audience size6,793,247
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Heavyweight (MMA) audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Heavyweight (MMA) audience comes from United States.

Worldwide audience distribution share by country for Heavyweight (MMA)
CountryShare
United States32.5%
Japan7.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavyweight (MMA) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heavyweight (MMA) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.21×
02Alabama~100K1.21×
03Louisiana~100K1.21×
04Oklahoma~90K1.21×
05Missouri~100K1.17×
06New Mexico~40K1.13×
07Idaho~40K1.13×
08Arkansas~60K1.12×
09Alaska~20K1.12×
10Nevada~70K1.10×
11Montana~20K1.10×
12Indiana~100K1.09×
13Mississippi~60K1.09×
14Kentucky~90K1.08×
15Utah~70K1.08×
16Tennessee~100K1.07×
17Kansas~60K1.07×
18Michigan~200K1.05×
19Nebraska~40K1.05×
20Ohio~200K1.03×
21Iowa~60K1.01×
22Hawaii~30K1.01×
23North Dakota~10K1.01×
24Oregon~80K1.00×
25West Virginia~30K1.00×
26Wyoming~10K1.00×
27New Jersey~200K0.99×
28Texas~600K0.98×
29Pennsylvania~200K0.98×
30South Carolina~100K0.98×
31New Hampshire~30K0.98×
32Georgia~200K0.97×
33North Carolina~200K0.95×
34Colorado~100K0.95×
35Maine~20K0.95×
36South Dakota~10K0.95×
37Connecticut~60K0.94×
38Rhode Island~20K0.94×
39Florida~400K0.93×
40Illinois~200K0.93×
41Washington~100K0.91×
42Maryland~100K0.91×
43Wisconsin~90K0.91×
44Delaware~20K0.91×
45Minnesota~90K0.90×
46California~700K0.88×
47Massachusetts~100K0.84×
48Virginia~100K0.82×
49New York~300K0.80×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Heavyweight (MMA), United States
0.70×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavyweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavyweight (MMA) audience
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports43.81×
02AikidoSports38.57×
03Anthony JoshuaSports36.40×
04JudoSports25.98×
05TaekwondoSports24.67×
06CarrefourShopping20.00×
07JujutsuSports18.78×
08Nate DiazSports14.73×
09GrapplingSports14.14×
10Broadcasting of sports eventsMovies & TV9.34×
11Toyota SupraCars & Mobility8.75×
12Russell WestbrookSports8.29×
13KarateSports8.19×
14Conor McGregorSports7.47×
15Giannis AntetokounmpoSports6.90×
16Rick and MortyMovies & TV6.72×
17Fox SportsMovies & TV4.99×
18BoxingSports4.27×
19VehiclesCars & Mobility1.73×
20Physical fitnessSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavyweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavyweight (MMA) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
Risk AppetiteTHRILL1.81×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavyweight (MMA) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
DIY MentalityTHRILL0.68×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavyweight (MMA) have in United States?

Heavyweight (MMA) has an estimated audience of 6,793,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heavyweight (MMA) fans?

18.6% of Heavyweight (MMA) fans are female, 81.4% are male, with an average age of 32.6 years.

03

Which brands do Heavyweight (MMA) fans like most?

Heavyweight (MMA) fans show strongest brand affinity for Anthony Joshua (36.4×), Judo (25.98×), and Aikido (38.57×) over the country average.

04

Where do Heavyweight (MMA) fans live in United States?

Heavyweight (MMA) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Heavyweight (MMA) fans also like?

Beyond Heavyweight (MMA) itself, the audience over-indexes on Judo (25.98×), Aikido (38.57×), Taekwondo (24.67×), and Khabib Nurmagomedov (43.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Heavyweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavyweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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