Jujutsu Audience in United States
Jujutsu has an estimated audience of 1,514,341 people in United States. 24.3% are female, 75.7% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Judo, Jon Jones, Jiu Jitsu Style, Anthony Joshua, Heavyweight (MMA).
The average Jujutsu fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Judo, Jon Jones, Jiu Jitsu Style, with strongest over-indexing on Judo (17.58× the country average). Demographically, the Jujutsu audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Jujutsu fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 34.8 |
| Estimated audience size | 1,514,341 |
Audience persona
The typical Jujutsu fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Judo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 269,649 | 1.62× |
| Texas | 179,760 | 1.38× |
| Florida | 128,540 | 1.25× |
| New York | 93,785 | 1.11× |
| Illinois | 51,290 | 1.02× |
| North Carolina | 48,915 | 1.07× |
| Virginia | 47,632 | 1.29× |
| New Jersey | 46,806 | 1.22× |
| Pennsylvania | 46,118 | 0.9× |
| Georgia | 44,937 | 0.96× |
| Washington | 41,902 | 1.38× |
| Ohio | 39,402 | 0.84× |
| Arizona | 37,249 | 1.2× |
| Michigan | 35,369 | 0.89× |
| Massachusetts | 33,849 | 1.13× |
| Colorado | 29,842 | 1.25× |
| Tennessee | 28,552 | 0.94× |
| Maryland | 25,425 | 0.98× |
| Indiana | 23,633 | 0.85× |
| Missouri | 22,459 | 0.92× |
| Oregon | 21,308 | 1.23× |
| Nevada | 20,499 | 1.4× |
| South Carolina | 19,645 | 0.86× |
| Oklahoma | 18,526 | 1.1× |
| Louisiana | 18,361 | 0.94× |
| Wisconsin | 17,925 | 0.79× |
| Minnesota | 17,596 | 0.81× |
| Utah | 16,484 | 1.22× |
| Connecticut | 15,316 | 1.01× |
| Kentucky | 14,988 | 0.79× |
| Alabama | 14,947 | 0.71× |
| Hawaii | 11,864 | 1.82× |
| Kansas | 9,698 | 0.81× |
| Arkansas | 9,607 | 0.77× |
| Iowa | 9,397 | 0.75× |
| Idaho | 9,142 | 1.2× |
| Mississippi | 8,928 | 0.72× |
| New Mexico | 7,846 | 1.03× |
| Nebraska | 5,704 | 0.75× |
| New Hampshire | 5,314 | 0.89× |
| Washington, District of Columbia | 5,036 | 1.11× |
| West Virginia | 4,945 | 0.7× |
| Rhode Island | 4,803 | 1× |
| Maine | 4,178 | 0.77× |
| Montana | 3,734 | 0.89× |
| Alaska | 3,517 | 1.09× |
| Delaware | 3,126 | 0.75× |
| South Dakota | 2,308 | 0.66× |
| Vermont | 2,160 | 0.81× |
| North Dakota | 2,135 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Judo | 17.58× | Sports |
| Jon Jones | 25.93× | Sports |
| Jiu Jitsu Style | 40.46× | |
| Anthony Joshua | 20× | Sports |
| Heavyweight (MMA) | 18.78× | Sports |
| Brazilian jiu-jitsu gi | 42.32× | Sports |
| Japanese martial arts | 21.33× | Sports |
| 10th Planet Jiu-Jitsu | 40.91× | |
| Grappling | 10.16× | Sports |
| Submission wrestling | 21.34× | Sports |
| Gracie Barra | 31.25× | Sports |
| Welterweight (MMA) | 15.84× | Sports |
| Combat sport | 5.53× | Sports |
| Aikido | 16.14× | Sports |
| Boxing training | 16.9× | Sports |
| Khabib Nurmagomedov | 21.77× | Sports |
| Golf equipment | 5.05× | Sports |
| Mixed martial arts | 4.35× | Sports |
| Superman | 2.27× | Movies & TV |
| Ultimate Fighting Championship | 4.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.08 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Early Adopter Mentality | POWER | 1.63 |
| Luxury Orientation | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.39 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.6% |
| Brazil | 4.7% |
See Jujutsu audiences in other countries
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Frequently asked questions
How many fans does Jujutsu have in United States?
Jujutsu has an estimated audience of 1,514,341 people in United States, concentrated in California and Texas.
What is the gender split and age of Jujutsu fans?
24.3% of Jujutsu fans are female, 75.7% are male, with an average age of 34.8 years.
Which brands do Jujutsu fans like most?
Jujutsu fans show strongest brand affinity for Judo (17.58×), Jon Jones (25.93×), and Jiu Jitsu Style (40.46×) over the country average.
Where do Jujutsu fans live in United States?
Jujutsu fans in United States are most concentrated in California (reach 269,649), Texas (reach 179,760), and Florida (reach 128,540). These three regions account for the largest share of the active audience.
What other brands do Jujutsu fans also like?
Beyond Jujutsu itself, the audience over-indexes on Jon Jones (25.93×), Jiu Jitsu Style (40.46×), Anthony Joshua (20×), and Heavyweight (MMA) (18.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jujutsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.