Rascasse Audience Intelligence

Jujutsu Audience in United States

A data profile of the people who buy, follow and care about Jujutsu in United States — modelled from more than twelve digital signal sources. Jujutsu has an estimated audience of 1,514,341 people in United States.

#192among Sport in United States#7245among Topic in United States#1593in Sports

The average Jujutsu fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Jiu Jitsu Style, Anthony Joshua, with strongest over-indexing on Judo (17.58× the country average).

Demographically, the Jujutsu audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jujutsu fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jujutsu profile in United States.

Audience size
1.5M
in United States
Gender
24.3%♀
75.7% male
Age
34.8
average years
Country rank
#17633
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jujutsu fans

24.3% are female, 75.7% are male, average age 34.8.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Jujutsu audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.8
Estimated audience size1,514,341
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Jujutsu audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Jujutsu audience comes from United States.

Worldwide audience distribution share by country for Jujutsu
CountryShare
United States19.0%
Japan5.5%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jujutsu audience in United States is strongest.

Fig. 05

Top regions by affinity

Jujutsu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.84×
02California~300K1.55×
03Nevada~20K1.38×
04Washington~40K1.34×
05Texas~200K1.30×
06Virginia~50K1.25×
07Florida~100K1.23×
08Colorado~30K1.22×
09Oregon~20K1.22×
10Idaho~9K1.22×
11Utah~20K1.20×
12Arizona~40K1.19×
13New Jersey~50K1.17×
14Alaska~4K1.16×
15Washington, District of Columbia~5K1.13×
16Massachusetts~30K1.11×
17Oklahoma~20K1.09×
18New Mexico~8K1.07×
19New York~90K1.06×
20Rhode Island~5K1.04×
21North Carolina~50K1.03×
22Connecticut~20K1.01×
23Maryland~30K0.98×
24Illinois~50K0.97×
25Louisiana~20K0.96×
26Georgia~40K0.93×
27Tennessee~30K0.93×
28New Hampshire~6K0.93×
29Montana~4K0.93×
30Missouri~20K0.91×
31Pennsylvania~50K0.88×
32Vermont~2K0.88×
33Michigan~30K0.87×
34South Carolina~20K0.85×
35Indiana~20K0.84×
36Ohio~40K0.83×
37Kansas~10K0.82×
38Minnesota~20K0.80×
39Kentucky~20K0.80×
40Arkansas~10K0.80×
41Maine~4K0.80×
42Delaware~3K0.79×
43Wisconsin~20K0.78×
44Iowa~10K0.78×
45Nebraska~6K0.78×
46North Dakota~2K0.77×
47Mississippi~9K0.76×
48West Virginia~5K0.76×
49South Dakota~3K0.74×
50Alabama~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Jujutsu, United States
0.72×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jujutsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jujutsu audience
#·InterestCategoryAffinity×
01Brazilian jiu-jitsu giSports42.32×
0210th Planet Jiu-JitsuTeam40.91×
03Jiu Jitsu StyleTopic40.46×
04Gracie BarraSports31.25×
05Jon JonesSports25.93×
06Khabib NurmagomedovSports21.77×
07Submission wrestlingSports21.34×
08Japanese martial artsSports21.33×
09Anthony JoshuaSports20.00×
10Tyson FurySports19.64×
11Heavyweight (MMA)Sports18.78×
12JudoSports17.58×
13Boxing trainingSports16.90×
14AikidoSports16.14×
15Welterweight (MMA)Sports15.84×
16GrapplingSports10.16×
17Combat sportSports5.53×
18Golf equipmentSports5.05×
19Mixed martial artsSports4.35×
20Ultimate Fighting ChampionshipSports4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jujutsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jujutsu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Sports ActivityPOWER1.13×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jujutsu audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
DIY MentalityTHRILL0.52×
IndulgenceJOY0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jujutsu have in United States?

Jujutsu has an estimated audience of 1,514,341 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jujutsu fans?

24.3% of Jujutsu fans are female, 75.7% are male, with an average age of 34.8 years.

03

Which brands do Jujutsu fans like most?

Jujutsu fans show strongest brand affinity for Judo (17.58×), Jiu Jitsu Style (40.46×), and Anthony Joshua (20×) over the country average.

04

Where do Jujutsu fans live in United States?

Jujutsu fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jujutsu fans also like?

Beyond Jujutsu itself, the audience over-indexes on Jiu Jitsu Style (40.46×), Anthony Joshua (20×), Heavyweight (MMA) (18.78×), and Brazilian jiu-jitsu gi (42.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Jujutsu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jujutsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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