Gracie Barra Audience in United States

Gracie Barra has an estimated audience of 1,327,521 people in United States. 19.0% are female, 81.0% are male, average age 32.9. Top regions: Texas, California, Florida. Top brand affinities: Khabib Nurmagomedov, Judo, Anthony Joshua, Toyota Supra, Grappling.

The average Gracie Barra fan in United States is 32.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Khabib Nurmagomedov, Judo, Anthony Joshua, with strongest over-indexing on Khabib Nurmagomedov (52.22× the country average). Demographically, the Gracie Barra audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of Gracie Barra fans

Demographic split for Gracie Barra audience in United States
MetricValue
Female19.0%
Male81.0%
Average age32.9
Estimated audience size1,327,521

Audience persona

The typical Gracie Barra fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.

Top regions in United States

Top regions ranked by reach for Gracie Barra in United States
RegionReachAffinity
Texas366,8443.21×
California297,6552.04×
Florida242,5132.7×
Arizona92,6183.42×
Washington65,2082.45×
Missouri49,5552.32×
Illinois47,0711.06×
New Mexico41,6356.25×
Georgia40,5680.99×
Colorado38,3831.83×
Alabama31,7271.71×
Utah31,2202.63×
Tennessee31,0141.16×
Virginia29,8370.92×
New York26,4170.36×
Idaho25,4763.83×
North Carolina22,7550.57×
Massachusetts19,4830.74×
Michigan19,2200.55×
New Jersey18,2170.54×
South Carolina15,5270.78×
Pennsylvania13,7480.31×
Louisiana11,4850.67×
Nevada10,7330.84×
Ohio10,5960.26×
Hawaii10,3171.81×
Oregon8,2050.54×
Kansas6,1000.58×
Maryland6,0870.27×
Wisconsin5,9450.3×
Indiana4,8310.2×
Oklahoma3,4030.23×
Kentucky3,2780.2×
Maine2,8990.61×
Minnesota2,7080.14×
Connecticut2,5500.19×
Iowa2,1110.19×
Mississippi2,0830.19×
Washington, District of Columbia2,0530.51×
Arkansas1,8510.17×
New Hampshire1,1900.23×
West Virginia1,0320.17×
Alaska1,0300.36×
Montana1,0170.28×
Nebraska9440.14×
Rhode Island8760.21×
South Dakota8270.27×
Wyoming7230.37×
North Dakota6900.25×
Vermont6460.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gracie Barra audience
BrandAffinityCategory
Khabib Nurmagomedov52.22×Sports
Judo16.59×Sports
Anthony Joshua22.11×Sports
Toyota Supra22.61×Cars & Mobility
Grappling9.17×Sports
Aikido18.33×Sports
Planet Fitness3.47×Sports
Broadcasting of sports events7.64×Movies & TV
Dungeons & Dragons9.3×Games
Rick and Morty5.89×Movies & TV
Superman2.1×Movies & TV
Conor McGregor10.13×Sports
Taekwondo9.63×Sports
Jujutsu18.64×Sports
Jon Jones11.16×Sports
Boxing5.34×Sports
New York Knicks5.64×Sports
Standup paddleboarding6.05×Sports
Ultimate Fighting Championship3.25×Sports
Kickboxing7.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gracie Barra audience
TraitClusterScore
PatriotismCONSERVATISM2.51
Sports ActivityPOWER1.75
Early Adopter MentalityPOWER1.73
Luxury OrientationPREMIUM1.7
SustainabilityBALANCE1.31
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Gracie Barra
CountryShare
United States49.1%
Brazil16.7%
United Kingdom9.3%

See Gracie Barra audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Gracie Barra have in United States?

Gracie Barra has an estimated audience of 1,327,521 people in United States, concentrated in Texas and California.

What is the gender split and age of Gracie Barra fans?

19.0% of Gracie Barra fans are female, 81.0% are male, with an average age of 32.9 years.

Which brands do Gracie Barra fans like most?

Gracie Barra fans show strongest brand affinity for Khabib Nurmagomedov (52.22×), Judo (16.59×), and Anthony Joshua (22.11×) over the country average.

Where do Gracie Barra fans live in United States?

Gracie Barra fans in United States are most concentrated in Texas (reach 366,844), California (reach 297,655), and Florida (reach 242,513). These three regions account for the largest share of the active audience.

What other brands do Gracie Barra fans also like?

Beyond Gracie Barra itself, the audience over-indexes on Judo (16.59×), Anthony Joshua (22.11×), Toyota Supra (22.61×), and Grappling (9.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gracie Barra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.