Judo Audience in United States
Judo has an estimated audience of 11,319,999 people in United States. 22.1% are female, 77.9% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: Brazilian jiu-jitsu gi, Heavyweight (MMA), Jon Jones, Japanese martial arts, Anthony Joshua.
The average Judo fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brazilian jiu-jitsu gi, Heavyweight (MMA), Jon Jones, with strongest over-indexing on Brazilian jiu-jitsu gi (62.75× the country average). Demographically, the Judo audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Judo fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 32.7 |
| Estimated audience size | 11,319,999 |
Audience persona
The typical Judo fan in United States is more male, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Brazilian jiu-jitsu gi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,016,273 | 1.62× |
| Texas | 1,151,535 | 1.18× |
| New York | 938,895 | 1.48× |
| Florida | 903,037 | 1.18× |
| Illinois | 463,701 | 1.23× |
| Pennsylvania | 384,228 | 1.01× |
| Georgia | 372,798 | 1.07× |
| New Jersey | 371,215 | 1.29× |
| North Carolina | 345,334 | 1.01× |
| Virginia | 337,475 | 1.22× |
| Washington | 327,035 | 1.44× |
| Ohio | 301,114 | 0.86× |
| Michigan | 269,505 | 0.91× |
| Massachusetts | 258,823 | 1.16× |
| Arizona | 237,085 | 1.03× |
| Maryland | 206,730 | 1.06× |
| Tennessee | 192,423 | 0.85× |
| Indiana | 192,108 | 0.93× |
| Colorado | 190,729 | 1.07× |
| Missouri | 183,161 | 1× |
| Minnesota | 159,347 | 0.98× |
| Oregon | 150,072 | 1.16× |
| South Carolina | 142,213 | 0.84× |
| Wisconsin | 140,737 | 0.83× |
| Kentucky | 124,231 | 0.88× |
| Louisiana | 123,794 | 0.85× |
| Connecticut | 114,708 | 1.01× |
| Nevada | 114,300 | 1.04× |
| Hawaii | 112,931 | 2.32× |
| Oklahoma | 111,450 | 0.89× |
| Alabama | 108,921 | 0.69× |
| Utah | 101,014 | 1× |
| Kansas | 82,459 | 0.92× |
| Iowa | 78,140 | 0.84× |
| Arkansas | 68,273 | 0.73× |
| Mississippi | 61,989 | 0.66× |
| Idaho | 60,227 | 1.06× |
| New Mexico | 47,942 | 0.84× |
| Washington, District of Columbia | 47,838 | 1.41× |
| Nebraska | 46,761 | 0.82× |
| Maine | 38,381 | 0.95× |
| New Hampshire | 38,043 | 0.85× |
| West Virginia | 35,031 | 0.66× |
| Rhode Island | 34,037 | 0.94× |
| Delaware | 26,111 | 0.84× |
| Montana | 24,998 | 0.8× |
| Alaska | 20,943 | 0.86× |
| South Dakota | 17,327 | 0.66× |
| Vermont | 16,044 | 0.81× |
| North Dakota | 15,656 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brazilian jiu-jitsu gi | 62.75× | Sports |
| Heavyweight (MMA) | 25.98× | Sports |
| Jon Jones | 32.35× | Sports |
| Japanese martial arts | 25.63× | Sports |
| Anthony Joshua | 22.31× | Sports |
| 10th Planet Jiu-Jitsu | 55.3× | |
| Jiu Jitsu Style | 40.57× | |
| Aikido | 25.69× | Sports |
| Grappling | 12.24× | Sports |
| Welterweight (MMA) | 22.06× | Sports |
| Submission wrestling | 25.26× | Sports |
| Khabib Nurmagomedov | 31.6× | Sports |
| Taekwondo | 15.17× | Sports |
| Gracie Barra | 30.95× | Sports |
| Lightweight (MMA) | 15.05× | Sports |
| Boxing training | 18.92× | Sports |
| Combat sport | 5.67× | Sports |
| Mixed martial arts | 4.66× | Sports |
| Amanda Nunes | 31.1× | Sports |
| Superman | 2.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.41 |
| Patriotism | CONSERVATISM | 2.04 |
| Luxury Orientation | PREMIUM | 1.78 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.59 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 10.7% |
| Brazil | 5.1% |
See Judo audiences in other countries
More Sport audiences in United States
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- Golf (73,003,125)
Frequently asked questions
How many fans does Judo have in United States?
Judo has an estimated audience of 11,319,999 people in United States, concentrated in California and Texas.
What is the gender split and age of Judo fans?
22.1% of Judo fans are female, 77.9% are male, with an average age of 32.7 years.
Which brands do Judo fans like most?
Judo fans show strongest brand affinity for Brazilian jiu-jitsu gi (62.75×), Heavyweight (MMA) (25.98×), and Jon Jones (32.35×) over the country average.
Where do Judo fans live in United States?
Judo fans in United States are most concentrated in California (reach 2,016,273), Texas (reach 1,151,535), and New York (reach 938,895). These three regions account for the largest share of the active audience.
What other brands do Judo fans also like?
Beyond Judo itself, the audience over-indexes on Heavyweight (MMA) (25.98×), Jon Jones (32.35×), Japanese martial arts (25.63×), and Anthony Joshua (22.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Judo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.