Rascasse Audience Intelligence

Jon Jones Audience in United States

A data profile of the people who buy, follow and care about Jon Jones in United States — modelled from more than twelve digital signal sources. Jon Jones has an estimated audience of 3,091,730 people in United States.

#11among Martial art in United States#1499among Person in United States#885in Sports

The average Jon Jones fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shanghai Disneyland Park, Ronda Rousey, UCI World Tour, with strongest over-indexing on Shanghai Disneyland Park (245.28× the country average).

Demographically, the Jon Jones audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Jones fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Shanghai Disneyland Park.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Jones profile in United States.

Audience size
3.1M
in United States
Gender
15.2%♀
84.8% male
Age
33.7
average years
Country rank
#10036
Person in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Jones fans

15.2% are female, 84.8% are male, average age 33.7.

Fig. 02

Gender split

15.2%
Female
84.8%
Male
Demographic split for Jon Jones audience in United States
MetricValue
Female15.2%
Male84.8%
Average age33.7
Estimated audience size3,091,730
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Jon Jones audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Jon Jones audience comes from United States.

Worldwide audience distribution share by country for Jon Jones
CountryShare
United States27.2%
Brazil9.9%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Jones audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Jones fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.91×
02Nevada~50K1.34×
03Hawaii~20K1.21×
04New York~300K1.17×
05Indiana~90K1.16×
06Kentucky~60K1.13×
07New Jersey~100K1.10×
08Arizona~90K1.10×
09California~500K1.09×
10Oklahoma~50K1.08×
11Iowa~40K1.08×
12West Virginia~20K1.07×
13Florida~300K1.06×
14Connecticut~40K1.06×
15Texas~400K1.04×
16Ohio~100K1.04×
17North Carolina~100K1.04×
18Washington~90K1.04×
19Massachusetts~80K1.03×
20Pennsylvania~100K1.02×
21Illinois~100K1.01×
22Georgia~100K1.01×
23North Dakota~9K1.01×
24Louisiana~50K1.00×
25Tennessee~80K0.99×
26Rhode Island~10K0.99×
27Michigan~100K0.98×
28Virginia~100K0.97×
29Maryland~70K0.97×
30Arkansas~30K0.96×
31Kansas~30K0.96×
32Missouri~60K0.95×
33Nebraska~20K0.95×
34Montana~10K0.95×
35Mississippi~30K0.92×
36Idaho~20K0.92×
37Colorado~60K0.91×
38Oregon~40K0.91×
39South Carolina~60K0.89×
40New Hampshire~10K0.88×
41South Dakota~8K0.88×
42Minnesota~50K0.87×
43Utah~30K0.87×
44Wisconsin~50K0.86×
45Alaska~8K0.86×
46Wyoming~5K0.86×
47Alabama~50K0.84×
48Delaware~10K0.84×
49Washington, District of Columbia~10K0.82×
50Maine~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Jon Jones, United States
0.80×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Jones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Jones audience
#·InterestCategoryAffinity×
01UCI World TourSports467.33×
02Shanghai Disneyland ParkTravel & Leisure245.28×
03Chuck LiddellSports47.60×
04Nate DiazSports41.88×
05Demetrious Johnson (fighter)Sports41.05×
06Anderson Silva (kickboxer)Sports37.88×
07Amanda NunesSports33.69×
08Anderson SilvaSports33.58×
09Tony FergusonSports32.51×
10Nick DiazSports32.03×
11Cain VelasquezSports29.54×
12Dana WhiteSports29.34×
13Bantamweight (MMA)Sports28.44×
14Ricky HattonSports26.58×
15Jiu Jitsu StyleTopic25.32×
16Ronda RouseySports24.73×
17Quinton JacksonSports22.76×
18Anthony JoshuaSports21.65×
19Tyson FurySports18.56×
20Gina CaranoMovies & TV13.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Jones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Jones audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Sports ActivityPOWER1.11×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Jones audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Community OrientationOPEN0.61×
TraditionCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Jones have in United States?

Jon Jones has an estimated audience of 3,091,730 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jon Jones fans?

15.2% of Jon Jones fans are female, 84.8% are male, with an average age of 33.7 years.

03

Which brands do Jon Jones fans like most?

Jon Jones fans show strongest brand affinity for Shanghai Disneyland Park (245.28×), Ronda Rousey (24.73×), and UCI World Tour (467.33×) over the country average.

04

Where do Jon Jones fans live in United States?

Jon Jones fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Jones fans also like?

Beyond Jon Jones itself, the audience over-indexes on Ronda Rousey (24.73×), UCI World Tour (467.33×), Nate Diaz (41.88×), and Anthony Joshua (21.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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