Jon Jones Audience in United States

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Jon Jones has an estimated audience of 4,158,325 people in United States. 15.2% are female, 84.8% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Shanghai Disneyland Park, Georges St-Pierre, UCI World Tour, Anthony Joshua, Ronda Rousey.

The average Jon Jones fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shanghai Disneyland Park, Georges St-Pierre, UCI World Tour, with strongest over-indexing on Shanghai Disneyland Park (245.28× the country average). Demographically, the Jon Jones audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Jon Jones fans

Demographic split for Jon Jones audience in United States
MetricValue
Female15.2%
Male84.8%
Average age33.7
Estimated audience size4,158,325

Audience persona

The typical Jon Jones fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Shanghai Disneyland Park.

Top regions in United States

Top regions ranked by reach for Jon Jones in United States
RegionReachAffinity
California523,7281.15×
Texas385,8251.08×
Florida308,8801.1×
New York292,9581.26×
Pennsylvania150,0411.07×
Illinois148,0141.07×
Ohio134,4801.05×
Georgia133,3361.04×
North Carolina131,0861.05×
New Jersey121,4431.15×
Michigan110,7471.02×
Virginia100,0790.99×
Indiana93,9841.24×
Arizona92,5121.09×
Washington90,0561.08×
Massachusetts88,3871.08×
Tennessee82,9710.99×
Maryland67,9170.95×
Missouri64,7860.97×
Colorado62,1010.95×
Kentucky59,9401.15×
South Carolina54,9990.88×
Wisconsin54,9710.88×
Nevada54,7651.36×
Minnesota53,1180.89×
Louisiana53,0630.99×
Oklahoma49,8381.08×
Connecticut45,1851.08×
Oregon44,9030.94×
Alabama44,0260.76×
Iowa37,5021.09×
New Mexico36,9351.77×
Utah34,0770.92×
Arkansas32,5790.95×
Kansas32,4970.99×
Mississippi30,0330.88×
Hawaii21,2531.19×
West Virginia20,2681.05×
Nebraska19,4390.93×
Idaho18,8340.9×
New Hampshire13,8010.84×
Rhode Island12,5970.95×
Maine11,6260.78×
Montana10,6010.92×
Washington, District of Columbia10,3290.83×
Delaware9,0830.79×
North Dakota8,0460.94×
South Dakota7,8700.82×
Alaska6,2520.7×
Wyoming4,8930.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jon Jones audience
BrandAffinityCategory
Shanghai Disneyland Park245.28×Travel & Leisure
Georges St-Pierre38.05×Sports
UCI World Tour467.33×Sports
Anthony Joshua21.65×Sports
Ronda Rousey24.73×Sports
Nate Diaz41.88×Sports
Dana White29.34×Sports
Chuck Liddell47.6×Sports
Demetrious Johnson (fighter)41.05×Sports
Nick Diaz32.03×Sports
Ben Askren20.08×Sports
Quinton Jackson22.76×Sports
Anderson Silva (kickboxer)37.88×Sports
Jiu Jitsu Style25.32×
Amanda Nunes33.69×Sports
Cain Velasquez29.54×Sports
Anderson Silva33.58×Sports
Bantamweight (MMA)28.44×Sports
Ricky Hatton26.58×Sports
Gina Carano13.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jon Jones audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.31
Pet OwnershipJOY1.26
LGBTQ+ IdentityOPEN1.19
Social Media UsageJOY1.14
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Jon Jones
CountryShare
United States31.8%
Brazil9.3%
United Kingdom4.8%

See Jon Jones audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Jon Jones have in United States?

Jon Jones has an estimated audience of 4,158,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Jon Jones fans?

15.2% of Jon Jones fans are female, 84.8% are male, with an average age of 33.7 years.

Which brands do Jon Jones fans like most?

Jon Jones fans show strongest brand affinity for Shanghai Disneyland Park (245.28×), Georges St-Pierre (38.05×), and UCI World Tour (467.33×) over the country average.

Where do Jon Jones fans live in United States?

Jon Jones fans in United States are most concentrated in California (reach 523,728), Texas (reach 385,825), and Florida (reach 308,880). These three regions account for the largest share of the active audience.

What other brands do Jon Jones fans also like?

Beyond Jon Jones itself, the audience over-indexes on Georges St-Pierre (38.05×), UCI World Tour (467.33×), Anthony Joshua (21.65×), and Ronda Rousey (24.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.