Rascasse Audience Intelligence

Nick Diaz Audience in United States

A data profile of the people who buy, follow and care about Nick Diaz in United States — modelled from more than twelve digital signal sources. Nick Diaz has an estimated audience of 1,274,446 people in United States.

#31among Martial art in United States#4211among Person in United States#1824in Sports

The average Nick Diaz fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nate Diaz, Anderson Silva, Gina Carano, with strongest over-indexing on Nate Diaz (85.86× the country average).

Demographically, the Nick Diaz audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Diaz fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Nate Diaz.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Diaz profile in United States.

Audience size
1.3M
in United States
Gender
20.6%♀
79.4% male
Age
35.1
average years
Country rank
#19986
Person in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Diaz fans

20.6% are female, 79.4% are male, average age 35.1.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Nick Diaz audience in United States
MetricValue
Female20.6%
Male79.4%
Average age35.1
Estimated audience size1,274,446
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Nick Diaz audience in United States
Age bracketShare%
16-1922%
20-2928%
30-3924%
40-4918%
50+8%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Nick Diaz audience comes from United States.

Worldwide audience distribution share by country for Nick Diaz
CountryShare
United States59.2%
United Kingdom6.9%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Diaz audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Diaz fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.64×
02New Mexico~10K1.61×
03California~200K1.52×
04Hawaii~8K1.52×
05Arizona~30K1.42×
06Oklahoma~20K1.29×
07West Virginia~7K1.23×
08Texas~100K1.20×
09Kentucky~20K1.20×
10North Dakota~3K1.18×
11Idaho~7K1.17×
12Montana~4K1.14×
13Iowa~10K1.13×
14South Dakota~3K1.09×
15Alaska~3K1.09×
16Oregon~10K1.08×
17Washington~30K1.07×
18Wyoming~2K1.05×
19Illinois~40K1.04×
20Indiana~20K1.04×
21Arkansas~10K1.03×
22Kansas~10K1.02×
23Missouri~20K1.00×
24Ohio~40K0.98×
25Nebraska~6K0.98×
26Louisiana~20K0.97×
27Colorado~20K0.96×
28Tennessee~20K0.94×
29Mississippi~9K0.91×
30New Hampshire~4K0.91×
31Michigan~30K0.90×
32Connecticut~10K0.89×
33Utah~10K0.89×
34Maine~4K0.89×
35Pennsylvania~40K0.87×
36Alabama~10K0.85×
37Florida~70K0.83×
38North Carolina~30K0.83×
39New Jersey~30K0.83×
40Massachusetts~20K0.83×
41Minnesota~10K0.83×
42Rhode Island~3K0.83×
43Wisconsin~10K0.81×
44South Carolina~10K0.81×
45Georgia~30K0.78×
46Delaware~3K0.76×
47New York~50K0.75×
48Virginia~20K0.73×
49Maryland~10K0.70×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Nick Diaz, United States
0.58×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Diaz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Diaz audience
#·InterestCategoryAffinity×
01Anderson SilvaSports115.85×
02Randy CoutureSports94.73×
03Nate DiazSports85.86×
04Yvonne StrahovskiMovies & TV63.34×
05Wladimir KlitschkoSports62.70×
06Colorado RockiesSports33.59×
07Gina CaranoMovies & TV33.41×
08Tyson FurySports32.04×
09Jon JonesSports32.03×
10Dana WhiteSports30.59×
11FIFA Club World CupSports20.63×
12Eva MendesMovies & TV20.44×
13Cain VelasquezSports17.03×
14DuolingoBusiness & Career16.54×
15Jessica AlbaMovies & TV13.20×
16Cam NewtonSports13.20×
17Brock LesnarSports12.42×
18Web serverTechnology & Electronics8.19×
19Mixed martial artsSports5.39×
20Las VegasTravel & Leisure5.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Diaz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Diaz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
SpiritualityBALANCE1.89×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Diaz audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
CreativityOPEN0.64×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Diaz have in United States?

Nick Diaz has an estimated audience of 1,274,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nick Diaz fans?

20.6% of Nick Diaz fans are female, 79.4% are male, with an average age of 35.1 years.

03

Which brands do Nick Diaz fans like most?

Nick Diaz fans show strongest brand affinity for Nate Diaz (85.86×), Anderson Silva (115.85×), and Gina Carano (33.41×) over the country average.

04

Where do Nick Diaz fans live in United States?

Nick Diaz fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Diaz fans also like?

Beyond Nick Diaz itself, the audience over-indexes on Anderson Silva (115.85×), Gina Carano (33.41×), Yvonne Strahovski (63.34×), and Colorado Rockies (33.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Diaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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