Nate Diaz Audience in United States

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Nate Diaz has an estimated audience of 1,137,663 people in United States. 10.9% are female, 89.1% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Tony Ferguson, Jon Jones, Amanda Nunes, Tyron Woodley, Henry Cejudo.

The average Nate Diaz fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tony Ferguson, Jon Jones, Amanda Nunes, with strongest over-indexing on Tony Ferguson (219.59× the country average). Demographically, the Nate Diaz audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Nate Diaz fans

Demographic split for Nate Diaz audience in United States
MetricValue
Female10.9%
Male89.1%
Average age35.6
Estimated audience size1,137,663

Audience persona

The typical Nate Diaz fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Tony Ferguson.

Top regions in United States

Top regions ranked by reach for Nate Diaz in United States
RegionReachAffinity
California248,7161.99×
Texas121,2371.24×
Florida73,2060.95×
New York61,2150.96×
Illinois40,9431.08×
Pennsylvania36,0110.94×
Arizona35,8361.54×
Ohio35,4811.01×
North Carolina30,1450.88×
Michigan29,6091×
Georgia29,2040.83×
New Jersey27,8010.96×
Washington25,7221.13×
Virginia23,0320.83×
Indiana21,7641.05×
Massachusetts21,5700.96×
Colorado20,1021.12×
Tennessee19,8420.87×
Nevada18,4401.68×
Missouri18,1360.99×
Maryland14,9690.77×
Oregon14,7681.13×
Kentucky14,5201.02×
Oklahoma14,2461.13×
Louisiana14,1040.96×
Minnesota14,0300.86×
South Carolina13,9220.81×
Wisconsin13,4570.79×
Alabama13,1200.83×
Connecticut10,6550.93×
Iowa9,7261.04×
Utah8,9840.88×
Kansas8,3180.93×
Arkansas8,2030.88×
New Mexico8,1011.42×
Hawaii7,6411.56×
Mississippi7,5600.81×
Idaho5,9071.04×
Nebraska5,4840.96×
West Virginia5,2100.98×
New Hampshire3,7270.83×
Maine3,5190.86×
Rhode Island3,0980.86×
Montana3,0740.97×
Delaware2,4360.78×
South Dakota2,4020.91×
Alaska2,3670.97×
North Dakota2,3110.99×
Washington, District of Columbia2,0580.6×
Wyoming1,3960.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nate Diaz audience
BrandAffinityCategory
Tony Ferguson219.59×Sports
Jon Jones90.24×Sports
Amanda Nunes167.3×Sports
Tyron Woodley240.92×Sports
Henry Cejudo217.21×Sports
Holly Holm159.65×Sports
Anthony Joshua39.61×Sports
Tito Ortiz128.04×Politics & Society
Nick Diaz85.86×Sports
Chuck Liddell109.2×Sports
Ben Askren54.38×Sports
Donald Cerrone209.4×Sports
Anderson Silva87.93×Sports
Quinton Jackson50.94×Sports
Randy Couture107.3×Sports
Ken Shamrock129.5×Movies & TV
Georges St-Pierre42.42×Sports
Forrest Griffin158.5×Sports
Vitor Belfort152.3×Sports
Daniel Cormier69.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nate Diaz audience
TraitClusterScore
PatriotismCONSERVATISM1.43
Risk AppetiteTHRILL1.42
Early Adopter MentalityPOWER1.38
ExtroversionTHRILL1.22
Social Media UsageJOY1.17
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Nate Diaz
CountryShare
United States40.2%
United Kingdom4.9%
Brazil4.8%

See Nate Diaz audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Nate Diaz have in United States?

Nate Diaz has an estimated audience of 1,137,663 people in United States, concentrated in California and Texas.

What is the gender split and age of Nate Diaz fans?

10.9% of Nate Diaz fans are female, 89.1% are male, with an average age of 35.6 years.

Which brands do Nate Diaz fans like most?

Nate Diaz fans show strongest brand affinity for Tony Ferguson (219.59×), Jon Jones (90.24×), and Amanda Nunes (167.3×) over the country average.

Where do Nate Diaz fans live in United States?

Nate Diaz fans in United States are most concentrated in California (reach 248,716), Texas (reach 121,237), and Florida (reach 73,206). These three regions account for the largest share of the active audience.

What other brands do Nate Diaz fans also like?

Beyond Nate Diaz itself, the audience over-indexes on Jon Jones (90.24×), Amanda Nunes (167.3×), Tyron Woodley (240.92×), and Henry Cejudo (217.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nate Diaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.