Rascasse Audience Intelligence

Nate Diaz Audience in United States

A data profile of the people who buy, follow and care about Nate Diaz in United States — modelled from more than twelve digital signal sources. Nate Diaz has an estimated audience of 1,833,284 people in United States.

#23among Martial art in United States#2878among Person in United States#1364in Sports

The average Nate Diaz fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Ferguson, Jon Jones, Tyron Woodley, with strongest over-indexing on Tony Ferguson (219.59× the country average).

Demographically, the Nate Diaz audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nate Diaz fan in United States is more male, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Tony Ferguson.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nate Diaz profile in United States.

Audience size
1.8M
in United States
Gender
10.9%♀
89.1% male
Age
35.6
average years
Country rank
#15253
Person in United States
Fig. 01

Search interest · 12-month trend

+293%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nate Diaz fans

10.9% are female, 89.1% are male, average age 35.6.

Fig. 02

Gender split

10.9%
Female
89.1%
Male
Demographic split for Nate Diaz audience in United States
MetricValue
Female10.9%
Male89.1%
Average age35.6
Estimated audience size1,833,284
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Nate Diaz audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3923%
40-4918%
50+10%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Nate Diaz audience comes from United States.

Worldwide audience distribution share by country for Nate Diaz
CountryShare
United States48.3%
Canada5.1%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nate Diaz audience in United States is strongest.

Fig. 05

Top regions by affinity

Nate Diaz fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.76×
02Nevada~20K1.53×
03New Mexico~9K1.51×
04Hawaii~7K1.49×
05Arizona~30K1.42×
06Oklahoma~10K1.17×
07Texas~100K1.16×
08Idaho~7K1.15×
09West Virginia~6K1.15×
10North Dakota~3K1.13×
11Colorado~20K1.09×
12Oregon~10K1.09×
13Montana~3K1.08×
14Indiana~20K1.07×
15Iowa~10K1.07×
16Alaska~3K1.07×
17Washington~20K1.05×
18Nebraska~6K1.04×
19Ohio~40K1.03×
20Kentucky~10K1.03×
21Illinois~40K1.01×
22South Dakota~3K1.01×
23Kansas~9K1.00×
24Wyoming~2K1.00×
25Missouri~20K0.99×
26Louisiana~10K0.96×
27Michigan~30K0.95×
28Arkansas~9K0.94×
29Utah~9K0.91×
30New Hampshire~4K0.91×
31Florida~70K0.90×
32New Jersey~30K0.90×
33Tennessee~20K0.90×
34Connecticut~10K0.89×
35Maine~4K0.89×
36Pennsylvania~30K0.88×
37Massachusetts~20K0.88×
38New York~50K0.86×
39Rhode Island~3K0.86×
40Minnesota~10K0.85×
41North Carolina~30K0.84×
42Delaware~3K0.84×
43Alabama~10K0.83×
44Mississippi~8K0.83×
45Wisconsin~10K0.81×
46Virginia~20K0.80×
47South Carolina~10K0.80×
48Georgia~30K0.77×
49Maryland~10K0.75×
50Washington, District of Columbia~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Nate Diaz, United States
0.60×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nate Diaz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nate Diaz audience
#·InterestCategoryAffinity×
01Tyron WoodleySports240.92×
02Tony FergusonSports219.59×
03Henry CejudoSports217.21×
04Donald CerroneSports209.40×
05Amanda NunesSports167.30×
06Holly HolmSports159.65×
07Forrest GriffinSports158.50×
08Ken ShamrockMovies & TV129.50×
09Tito OrtizPolitics & Society128.04×
10Chuck LiddellSports109.20×
11Randy CoutureSports107.30×
12Jon JonesSports90.24×
13Anderson SilvaSports87.93×
14Nick DiazSports85.86×
15Daniel CormierSports69.12×
16Ben AskrenSports54.38×
17Quinton JacksonSports50.94×
18Tyson FurySports41.99×
19Anthony JoshuaSports39.61×
20Ronda RouseySports31.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nate Diaz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nate Diaz audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nate Diaz audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
Community OrientationOPEN0.65×
TraditionCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nate Diaz have in United States?

Nate Diaz has an estimated audience of 1,833,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nate Diaz fans?

10.9% of Nate Diaz fans are female, 89.1% are male, with an average age of 35.6 years.

03

Which brands do Nate Diaz fans like most?

Nate Diaz fans show strongest brand affinity for Tony Ferguson (219.59×), Jon Jones (90.24×), and Tyron Woodley (240.92×) over the country average.

04

Where do Nate Diaz fans live in United States?

Nate Diaz fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nate Diaz fans also like?

Beyond Nate Diaz itself, the audience over-indexes on Jon Jones (90.24×), Tyron Woodley (240.92×), Henry Cejudo (217.21×), and Amanda Nunes (167.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nate Diaz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nate Diaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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