Holly Holm Audience in United States

Holly Holm logo

Holly Holm has an estimated audience of 590,199 people in United States. 21.9% are female, 78.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Tyson Fury, Nate Diaz, Anderson Silva, Georges St-Pierre, Autism Awareness.

The average Holly Holm fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tyson Fury, Nate Diaz, Anderson Silva, with strongest over-indexing on Tyson Fury (119.85× the country average). Demographically, the Holly Holm audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Holly Holm fans

Demographic split for Holly Holm audience in United States
MetricValue
Female21.9%
Male78.1%
Average age36.6
Estimated audience size590,199

Audience persona

The typical Holly Holm fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Tyson Fury.

Top regions in United States

Top regions ranked by reach for Holly Holm in United States
RegionReachAffinity
California54,9720.85×
Texas45,0340.89×
Florida33,0360.83×
New York27,8310.84×
Ohio18,8841.04×
Pennsylvania18,0660.91×
Illinois17,9450.91×
New Mexico17,0805.77×
North Carolina15,9390.9×
Arizona14,5531.21×
Georgia13,7080.75×
Michigan13,4940.87×
New Jersey12,6040.84×
Virginia11,5100.8×
Indiana10,7951×
Tennessee10,6690.9×
Washington10,6260.9×
Massachusetts9,9390.85×
Colorado9,7361.05×
Missouri8,5640.9×
Maryland7,8460.77×
Wisconsin7,5880.85×
Kentucky7,4631.01×
Oklahoma7,2201.1×
Alabama7,1140.86×
Louisiana7,0810.93×
Nevada6,9571.22×
South Carolina6,8410.77×
Minnesota6,7480.8×
Oregon6,1170.9×
Connecticut5,1400.87×
Iowa5,0491.04×
Kansas4,3390.93×
Arkansas4,1940.86×
Utah4,1640.79×
Mississippi3,7010.76×
West Virginia2,8871.05×
Nebraska2,7850.94×
Idaho2,6970.91×
New Hampshire2,4281.04×
Hawaii2,3610.93×
Montana2,0281.24×
Maine1,7870.85×
Rhode Island1,3260.71×
Delaware1,3200.81×
South Dakota1,2360.91×
Alaska1,2260.97×
North Dakota1,1400.94×
Wyoming1,0151.16×
Washington, District of Columbia9220.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holly Holm audience
BrandAffinityCategory
Tyson Fury119.85×Sports
Nate Diaz118×Sports
Anderson Silva111.71×Sports
Georges St-Pierre43.94×Sports
Autism Awareness19.03×Health
Brock Lesnar27.56×Sports
Diabetes mellitus awareness12.48×Health
Gina Carano27.47×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Randy Couture60.18×Sports
Kia Sportage27.14×Cars & Mobility
Income tax13.19×Business & Career
Judo9.17×Sports
Jon Jones13.73×Sports
Blended whiskey10.96×Food & Beverages
Grappling6.88×Sports
Wladimir Klitschko57.97×Sports
Daniel Cormier23.49×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holly Holm audience
TraitClusterScore
Risk AppetiteTHRILL2.02
PatriotismCONSERVATISM1.71
Luxury OrientationPREMIUM1.6
Early Adopter MentalityPOWER1.33
Social Media UsageJOY1.12
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Holly Holm
CountryShare
United States63.0%
Canada6.6%
United Kingdom6.1%

See Holly Holm audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Holly Holm have in United States?

Holly Holm has an estimated audience of 590,199 people in United States, concentrated in California and Texas.

What is the gender split and age of Holly Holm fans?

21.9% of Holly Holm fans are female, 78.1% are male, with an average age of 36.6 years.

Which brands do Holly Holm fans like most?

Holly Holm fans show strongest brand affinity for Tyson Fury (119.85×), Nate Diaz (118×), and Anderson Silva (111.71×) over the country average.

Where do Holly Holm fans live in United States?

Holly Holm fans in United States are most concentrated in California (reach 54,972), Texas (reach 45,034), and Florida (reach 33,036). These three regions account for the largest share of the active audience.

What other brands do Holly Holm fans also like?

Beyond Holly Holm itself, the audience over-indexes on Nate Diaz (118×), Anderson Silva (111.71×), Georges St-Pierre (43.94×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holly Holm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.