Rascasse Audience Intelligence

Holly Holm Audience in United States

A data profile of the people who buy, follow and care about Holly Holm in United States — modelled from more than twelve digital signal sources. Holly Holm has an estimated audience of 659,083 people in United States.

#50among Martial art in United States#7304among Person in United States#2943in Sports

The average Holly Holm fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nate Diaz, Gina Carano, Anderson Silva, with strongest over-indexing on Nate Diaz (159.65× the country average).

Demographically, the Holly Holm audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holly Holm fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Nate Diaz.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holly Holm profile in United States.

Audience size
659K
in United States
Gender
21.9%♀
78.1% male
Age
36.6
average years
Country rank
#30996
Person in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holly Holm fans

21.9% are female, 78.1% are male, average age 36.6.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for Holly Holm audience in United States
MetricValue
Female21.9%
Male78.1%
Average age36.6
Estimated audience size659,083
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Holly Holm audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3924%
40-4919%
50+12%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Holly Holm audience comes from United States.

Worldwide audience distribution share by country for Holly Holm
CountryShare
United States65.3%
Canada6.4%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holly Holm audience in United States is strongest.

Fig. 05

Top regions by affinity

Holly Holm fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K6.89×
02Montana~2K1.24×
03Arizona~10K1.15×
04Wyoming~1K1.15×
05Nevada~6K1.13×
06Oklahoma~7K1.10×
07West Virginia~3K1.09×
08North Dakota~1K1.04×
09Kentucky~8K1.02×
10Colorado~9K1.01×
11Iowa~5K1.00×
12New Hampshire~2K0.98×
13Alaska~1K0.98×
14Ohio~20K0.97×
15Texas~50K0.96×
16Nebraska~3K0.95×
17South Dakota~1K0.95×
18Indiana~10K0.93×
19Missouri~9K0.93×
20Idaho~3K0.93×
21Louisiana~7K0.92×
22Tennessee~10K0.91×
23Kansas~4K0.91×
24Hawaii~2K0.90×
25Pennsylvania~20K0.89×
26Arkansas~4K0.87×
27Illinois~20K0.86×
28Maine~2K0.86×
29North Carolina~20K0.85×
30Michigan~10K0.85×
31Alabama~7K0.85×
32Oregon~6K0.84×
33Delaware~1K0.84×
34Washington~10K0.83×
35Wisconsin~7K0.83×
36Connecticut~5K0.83×
37Mississippi~4K0.82×
38New Jersey~10K0.79×
39California~50K0.78×
40Florida~30K0.78×
41Virginia~10K0.78×
42Massachusetts~9K0.78×
43Minnesota~7K0.78×
44Rhode Island~1K0.78×
45New York~30K0.77×
46Maryland~8K0.77×
47South Carolina~7K0.77×
48Utah~4K0.77×
49Georgia~10K0.72×
50Washington, District of Columbia~1K0.61×
Fig. 06

Affinity by region

Affinity by region — Holly Holm, United States
0.61×1.00×6.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holly Holm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holly Holm audience
#·InterestCategoryAffinity×
01Nate DiazSports159.65×
02Anderson SilvaSports144.93×
03Randy CoutureSports91.77×
04Tyson FurySports73.67×
05Gina CaranoMovies & TV65.26×
06Daniel CormierSports60.09×
07Wladimir KlitschkoSports52.18×
08David AlabaSports44.00×
09Brock LesnarSports43.61×
10Jon JonesSports29.93×
11Dana WhiteSports23.26×
12Cain VelasquezSports21.33×
13Bayer 04 LeverkusenSports20.00×
14Ronda RouseySports11.31×
15Muhammad AliSports8.74×
16Conor McGregorSports8.24×
17JudoSports6.57×
18GrapplingSports5.28×
19Mixed martial artsSports3.41×
20FIFA World CupSports2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holly Holm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holly Holm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
Convenience OrientationPREMIUM1.53×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holly Holm audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.62×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holly Holm have in United States?

Holly Holm has an estimated audience of 659,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Holly Holm fans?

21.9% of Holly Holm fans are female, 78.1% are male, with an average age of 36.6 years.

03

Which brands do Holly Holm fans like most?

Holly Holm fans show strongest brand affinity for Nate Diaz (159.65×), Gina Carano (65.26×), and Anderson Silva (144.93×) over the country average.

04

Where do Holly Holm fans live in United States?

Holly Holm fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Holly Holm fans also like?

Beyond Holly Holm itself, the audience over-indexes on Gina Carano (65.26×), Anderson Silva (144.93×), Tyson Fury (73.67×), and Brock Lesnar (43.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Holly Holm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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