Rascasse Audience Intelligence

Muhammad Ali Audience in United States

A data profile of the people who buy, follow and care about Muhammad Ali in United States — modelled from more than twelve digital signal sources. Muhammad Ali has an estimated audience of 4,948,121 people in United States.

#1among Boxing in United States#738among Person in United States#581in Sports

The average Muhammad Ali fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flightradar24, World Boxing Council, Boxing ring, with strongest over-indexing on Flightradar24 (43.75× the country average).

Demographically, the Muhammad Ali audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muhammad Ali fan in United States is more male, around 35.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Flightradar24.

Category: Sports · Type: Person · Subtype: Boxing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muhammad Ali profile in United States.

Audience size
4.9M
in United States
Gender
24.0%♀
76.0% male
Age
35.6
average years
Country rank
#6770
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muhammad Ali fans

24.0% are female, 76.0% are male, average age 35.6.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Muhammad Ali audience in United States
MetricValue
Female24.0%
Male76.0%
Average age35.6
Estimated audience size4,948,121
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Muhammad Ali audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Muhammad Ali audience comes from United States.

Worldwide audience distribution share by country for Muhammad Ali
CountryShare
United States34.1%
India6.3%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muhammad Ali audience in United States is strongest.

Fig. 05

Top regions by affinity

Muhammad Ali fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K1.90×
02Mississippi~60K1.44×
03Georgia~200K1.37×
04Louisiana~90K1.35×
05Alabama~90K1.26×
06North Carolina~200K1.21×
07New Jersey~200K1.21×
08Maryland~100K1.21×
09Indiana~100K1.17×
10Michigan~100K1.16×
11Illinois~200K1.15×
12Pennsylvania~200K1.14×
13South Carolina~80K1.12×
14Delaware~20K1.11×
15Virginia~100K1.10×
16Texas~500K1.09×
17Arkansas~40K1.09×
18Ohio~200K1.08×
19Tennessee~100K1.07×
20Nevada~50K1.05×
21Florida~300K1.04×
22New York~300K1.04×
23California~600K1.02×
24Missouri~80K1.02×
25Connecticut~50K1.01×
26Washington, District of Columbia~10K1.01×
27Oklahoma~50K0.99×
28Arizona~100K0.97×
29Kansas~40K0.92×
30West Virginia~20K0.92×
31Nebraska~20K0.91×
32Washington~90K0.90×
33Massachusetts~90K0.88×
34Wisconsin~60K0.87×
35New Mexico~20K0.86×
36Rhode Island~10K0.86×
37Iowa~30K0.85×
38Minnesota~60K0.83×
39North Dakota~8K0.83×
40Oregon~50K0.82×
41Maine~10K0.82×
42Hawaii~20K0.81×
43Alaska~9K0.81×
44Utah~40K0.80×
45South Dakota~9K0.80×
46Colorado~60K0.78×
47Idaho~20K0.74×
48Montana~10K0.74×
49New Hampshire~10K0.70×
50Vermont~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Muhammad Ali, United States
0.70×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muhammad Ali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muhammad Ali audience
#·InterestCategoryAffinity×
01Flightradar24Travel & Leisure43.75×
02Punching bagSports31.11×
03International Boxing FederationSports28.61×
04MMA glovesTopic28.48×
05Boxing gloveSports25.88×
06World Boxing CouncilSports25.62×
07Tyson FurySports21.07×
08Boxing ringSports19.82×
09Danny GloverMovies & TV18.34×
10barre3Website / Newspaper / Magazine17.96×
11Guy PearceMovies & TV14.77×
12Ali (film)Movies & TV14.33×
13Mike TysonSports12.38×
14Michael RapaportMovies & TV10.18×
15Malcolm X (1992 film)Movies & TV10.05×
16Anthony JoshuaSports9.86×
17Conor McGregorSports7.06×
18GrapplingSports5.97×
19Ultimate Fighting ChampionshipSports2.57×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muhammad Ali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muhammad Ali audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.31×
Career OrientationPOWER1.24×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muhammad Ali audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
DIY MentalityTHRILL0.82×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muhammad Ali have in United States?

Muhammad Ali has an estimated audience of 4,948,121 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Muhammad Ali fans?

24.0% of Muhammad Ali fans are female, 76.0% are male, with an average age of 35.6 years.

03

Which brands do Muhammad Ali fans like most?

Muhammad Ali fans show strongest brand affinity for Flightradar24 (43.75×), World Boxing Council (25.62×), and Boxing ring (19.82×) over the country average.

04

Where do Muhammad Ali fans live in United States?

Muhammad Ali fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Muhammad Ali fans also like?

Beyond Muhammad Ali itself, the audience over-indexes on World Boxing Council (25.62×), Boxing ring (19.82×), Boxing glove (25.88×), and Tyson Fury (21.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Muhammad Ali audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Muhammad Ali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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