Muhammad Ali Audience in United States

Muhammad Ali logo

Muhammad Ali has an estimated audience of 4,926,528 people in United States. 24.0% are female, 76.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Flightradar24, World Boxing Council, Boxing ring, Boxing glove, Punching bag.

The average Muhammad Ali fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flightradar24, World Boxing Council, Boxing ring, with strongest over-indexing on Flightradar24 (43.75× the country average). Demographically, the Muhammad Ali audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Boxing

Demographics of Muhammad Ali fans

Demographic split for Muhammad Ali audience in United States
MetricValue
Female24.0%
Male76.0%
Average age35.6
Estimated audience size4,926,528

Audience persona

The typical Muhammad Ali fan in United States is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Flightradar24.

Top regions in United States

Top regions ranked by reach for Muhammad Ali in United States
RegionReachAffinity
California578,7761.07×
Texas476,4381.12×
Florida374,8391.12×
New York304,3201.11×
Georgia198,2381.31×
Illinois193,5131.18×
Pennsylvania183,1951.1×
North Carolina173,4271.17×
Ohio170,7531.13×
Michigan154,1171.2×
New Jersey142,7641.14×
Virginia139,3431.16×
Tennessee111,0451.12×
Kentucky108,3891.75×
Indiana105,6801.17×
Maryland101,1191.19×
Arizona100,5821×
Washington95,3620.96×
Massachusetts89,2230.92×
Louisiana85,4341.34×
Alabama84,8771.23×
Missouri82,7771.04×
South Carolina82,6631.12×
Colorado65,0250.84×
Wisconsin63,0380.85×
Minnesota60,1250.85×
Mississippi55,6501.37×
Oklahoma54,8471×
Nevada49,6481.04×
Connecticut48,9830.99×
Oregon47,8570.85×
Arkansas43,3571.07×
Kansas36,7310.95×
Utah35,2470.8×
Iowa35,0540.86×
Nebraska22,5440.91×
New Mexico21,7550.88×
West Virginia21,5580.94×
Idaho18,4580.75×
Hawaii16,7090.79×
Washington, District of Columbia15,1821.03×
Maine13,7630.78×
New Hampshire13,6410.7×
Rhode Island13,3720.85×
Delaware12,5870.93×
Montana9,6590.71×
Alaska8,1880.78×
South Dakota8,1860.72×
North Dakota7,9180.78×
Vermont5,5360.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muhammad Ali audience
BrandAffinityCategory
Flightradar2443.75×Travel & Leisure
World Boxing Council25.62×Sports
Boxing ring19.82×Sports
Boxing glove25.88×Sports
Punching bag31.11×Sports
Mike Tyson12.38×Sports
Tyson Fury21.07×Sports
Danny Glover18.34×Movies & TV
Anthony Joshua9.86×Sports
Grappling5.97×Sports
International Boxing Federation28.61×Sports
Malcolm X (1992 film)10.05×Movies & TV
Jon Jones9.51×Sports
barre317.96×
Guy Pearce14.77×Movies & TV
Outdoor recreation1.52×Sports
Michael Rapaport10.18×Movies & TV
MMA gloves28.48×
Popular music1.97×Music & Radio
Conor McGregor7.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muhammad Ali audience
TraitClusterScore
Risk AppetiteTHRILL2.65
Luxury OrientationPREMIUM1.71
PatriotismCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.37
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Muhammad Ali
CountryShare
United States35.1%
India5.7%
United Kingdom5.5%

See Muhammad Ali audiences in other countries

More Boxing audiences in United States

Frequently asked questions

How many fans does Muhammad Ali have in United States?

Muhammad Ali has an estimated audience of 4,926,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Muhammad Ali fans?

24.0% of Muhammad Ali fans are female, 76.0% are male, with an average age of 35.6 years.

Which brands do Muhammad Ali fans like most?

Muhammad Ali fans show strongest brand affinity for Flightradar24 (43.75×), World Boxing Council (25.62×), and Boxing ring (19.82×) over the country average.

Where do Muhammad Ali fans live in United States?

Muhammad Ali fans in United States are most concentrated in California (reach 578,776), Texas (reach 476,438), and Florida (reach 374,839). These three regions account for the largest share of the active audience.

What other brands do Muhammad Ali fans also like?

Beyond Muhammad Ali itself, the audience over-indexes on World Boxing Council (25.62×), Boxing ring (19.82×), Boxing glove (25.88×), and Punching bag (31.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muhammad Ali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.