Rascasse Audience Intelligence

MMA gloves Audience in United States

A data profile of the people who buy, follow and care about MMA gloves in United States — modelled from more than twelve digital signal sources. MMA gloves has an estimated audience of 385,551 people in United States.

#12448among Topic in United States

The average MMA gloves fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Muhammad Ali, Punching bag, Women's boxing, with strongest over-indexing on Muhammad Ali (28.48× the country average).

Demographically, the MMA gloves audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MMA gloves fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Muhammad Ali.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MMA gloves profile in United States.

Audience size
386K
in United States
Gender
24.3%♀
75.7% male
Age
34.1
average years
Country rank
#42418
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MMA gloves fans

24.3% are female, 75.7% are male, average age 34.1.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for MMA gloves audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.1
Estimated audience size385,551
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the MMA gloves audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

44.3%

of the worldwide MMA gloves audience comes from United States.

Worldwide audience distribution share by country for MMA gloves
CountryShare
United States44.3%
United Kingdom7.0%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MMA gloves audience in United States is strongest.

Fig. 05

Top regions by affinity

MMA gloves fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.35×
02California~60K1.31×
03Oklahoma~6K1.28×
04Nevada~5K1.27×
05Texas~40K1.19×
06New Mexico~2K1.18×
07Louisiana~6K1.14×
08Arizona~9K1.13×
09West Virginia~2K1.13×
10New Jersey~10K1.10×
11Kentucky~5K1.10×
12Missouri~7K1.09×
13Tennessee~8K1.06×
14Arkansas~3K1.06×
15Montana~1K1.06×
16Washington~8K1.05×
17Oregon~5K1.05×
18Kansas~3K1.05×
19Utah~4K1.02×
20New York~20K1.01×
21Iowa~3K1.01×
22Illinois~10K1.00×
23Connecticut~4K1.00×
24Florida~30K0.99×
25Alabama~5K0.99×
26Idaho~2K0.99×
27Nebraska~2K0.99×
28Indiana~7K0.98×
29Mississippi~3K0.97×
30South Dakota<1K0.97×
31Alaska<1K0.97×
32Ohio~10K0.96×
33Virginia~9K0.96×
34Pennsylvania~10K0.95×
35Georgia~10K0.95×
36Wisconsin~6K0.95×
37North Dakota<1K0.95×
38Colorado~6K0.94×
39North Carolina~10K0.92×
40Maine~1K0.92×
41Massachusetts~7K0.90×
42New Hampshire~1K0.90×
43South Carolina~5K0.89×
44Rhode Island~1K0.89×
45Vermont<1K0.89×
46Maryland~6K0.88×
47Michigan~9K0.87×
48Delaware<1K0.87×
49Minnesota~5K0.86×
50Washington, District of Columbia<1K0.80×
Fig. 06

Affinity by region

Affinity by region — MMA gloves, United States
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MMA gloves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MMA gloves audience
#·InterestCategoryAffinity×
01Punching bagSports59.81×
02Women's boxingSports57.77×
03Muhammad AliSports28.48×
04KendoSports28.39×
05Jon JonesSports21.36×
06Cain VelasquezSports18.50×
07Muay ThaiSports15.52×
08Tyson FurySports15.21×
09Dana WhiteSports14.44×
10AikidoSports13.72×
11KarateSports12.03×
12JudoSports11.20×
13GrapplingSports8.37×
14Mike TysonSports8.20×
15Jake PaulInternet & Social Media7.76×
16TaekwondoSports7.66×
17Self-defenseSports7.33×
18NBA FinalsSports3.20×
19College basketballSports3.10×
20Google DriveTechnology & Electronics2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MMA gloves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MMA gloves audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Risk AppetiteTHRILL1.53×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MMA gloves audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MMA gloves have in United States?

MMA gloves has an estimated audience of 385,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MMA gloves fans?

24.3% of MMA gloves fans are female, 75.7% are male, with an average age of 34.1 years.

03

Which brands do MMA gloves fans like most?

MMA gloves fans show strongest brand affinity for Muhammad Ali (28.48×), Punching bag (59.81×), and Women's boxing (57.77×) over the country average.

04

Where do MMA gloves fans live in United States?

MMA gloves fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do MMA gloves fans also like?

Beyond MMA gloves itself, the audience over-indexes on Punching bag (59.81×), Women's boxing (57.77×), Judo (11.2×), and Jon Jones (21.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See MMA gloves audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MMA gloves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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