MMA gloves Audience in United States

MMA gloves logo

MMA gloves has an estimated audience of 385,551 people in United States. 24.3% are female, 75.7% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Pro-Ject, Giorgio A. Tsoukalos, Product design.

The average MMA gloves fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Pro-Ject, with strongest over-indexing on Grinch (9.08× the country average). Demographically, the MMA gloves audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of MMA gloves fans

Demographic split for MMA gloves audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.1
Estimated audience size385,551

Audience persona

The typical MMA gloves fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for MMA gloves in United States
RegionReachAffinity
California58,2611.37×
Texas40,9831.24×
Florida26,8441.03×
New York22,9411.06×
Illinois13,4941.05×
Pennsylvania12,2120.94×
Georgia11,6140.98×
Ohio11,5350.97×
New Jersey10,8981.11×
North Carolina10,7020.92×
Michigan9,2870.92×
Arizona8,9231.13×
Tennessee8,8681.15×
Washington8,4091.09×
Virginia8,2480.88×
Massachusetts7,0670.93×
Indiana6,9760.99×
Missouri6,7411.08×
Louisiana5,9251.19×
Maryland5,9110.89×
Oklahoma5,8591.37×
Colorado5,6750.93×
Kentucky5,3901.12×
South Carolina5,1380.89×
Nevada5,1021.37×
Alabama5,0190.93×
Wisconsin4,8850.84×
Minnesota4,8270.87×
Oregon4,7241.07×
Connecticut3,8731×
Utah3,6061.04×
Arkansas3,3071.04×
Iowa3,2741.03×
Kansas2,9450.97×
Mississippi2,9020.91×
New Mexico2,4401.26×
Hawaii2,2011.33×
West Virginia2,1151.18×
Nebraska1,8530.96×
Idaho1,7240.89×
New Hampshire1,2390.82×
Montana1,2361.16×
Maine1,2220.88×
Rhode Island9200.75×
South Dakota8370.94×
Washington, District of Columbia8070.7×
Alaska7750.94×
Delaware6360.6×
North Dakota6220.78×
Vermont4910.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MMA gloves audience
BrandAffinityCategory
Grinch9.08×Movies & TV
Vocal harmony9.72×Music & Radio
Pro-Ject8.73×Music & Radio
Giorgio A. Tsoukalos44.73×Literature
Product design3.36×Business & Career
Goop9.14×Internet & Social Media
Governor of Michigan10.03×Politics & Society
Wok8.51×Food & Beverages
Hipster10.45×Politics & Society
Google Home6.79×Technology & Electronics
Mathcore8.21×Music & Radio
JDSU2.93×Business & Career
No Escape (1994 film)10.77×Movies & TV
Nationality2.01×Politics & Society
Fairy godmother6.49×Literature
Harlow10.12×Travel & Leisure
Nebraska Cornhuskers football3.03×Sports
Gift registry10.97×Kids & Family
Kuk Harrell42.02×Music & Radio
Elsword13.07×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MMA gloves audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Risk AppetiteTHRILL1.33
Early Adopter MentalityPOWER1.26
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.14
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for MMA gloves
CountryShare
United States44.4%
United Kingdom7.0%
France6.6%

See MMA gloves audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does MMA gloves have in United States?

MMA gloves has an estimated audience of 385,551 people in United States, concentrated in California and Texas.

What is the gender split and age of MMA gloves fans?

24.3% of MMA gloves fans are female, 75.7% are male, with an average age of 34.1 years.

Which brands do MMA gloves fans like most?

MMA gloves fans show strongest brand affinity for Grinch (9.08×), Vocal harmony (9.72×), and Pro-Ject (8.73×) over the country average.

Where do MMA gloves fans live in United States?

MMA gloves fans in United States are most concentrated in California (reach 58,261), Texas (reach 40,983), and Florida (reach 26,844). These three regions account for the largest share of the active audience.

What other brands do MMA gloves fans also like?

Beyond MMA gloves itself, the audience over-indexes on Vocal harmony (9.72×), Pro-Ject (8.73×), Giorgio A. Tsoukalos (44.73×), and Product design (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MMA gloves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.