Dana White Audience in United States

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Dana White has an estimated audience of 1,924,851 people in United States. 17.2% are female, 82.8% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Jon Jones, Georges St-Pierre, Anthony Joshua, Nick Diaz, Nate Diaz.

The average Dana White fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jon Jones, Georges St-Pierre, Anthony Joshua, with strongest over-indexing on Jon Jones (29.07× the country average). Demographically, the Dana White audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Dana White fans

Demographic split for Dana White audience in United States
MetricValue
Female17.2%
Male82.8%
Average age37.3
Estimated audience size1,924,851

Audience persona

The typical Dana White fan in United States is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Jon Jones.

Top regions in United States

Top regions ranked by reach for Dana White in United States
RegionReachAffinity
California257,7091.22×
Texas167,2761.01×
Florida149,2001.14×
New York129,0521.2×
Pennsylvania69,5771.07×
Illinois68,7571.07×
New Jersey58,5251.2×
North Carolina56,9980.98×
Ohio56,9820.96×
Georgia56,1070.95×
Michigan52,7081.05×
Massachusetts49,8951.32×
Virginia45,0810.96×
Arizona43,8701.12×
Washington41,2091.07×
Tennessee38,5011×
Indiana33,8160.96×
Missouri30,8360.99×
Nevada30,3381.63×
Maryland28,9920.88×
Colorado28,8020.95×
Wisconsin28,1320.97×
Minnesota27,0860.98×
South Carolina26,8350.93×
Alabama25,4080.94×
Louisiana22,9610.93×
Kentucky22,4060.93×
Connecticut21,8361.13×
Oregon21,7550.99×
Oklahoma20,5830.96×
Utah16,5400.96×
Arkansas14,6990.93×
Iowa14,6130.92×
Mississippi14,2680.9×
Kansas13,5340.89×
Idaho9,5820.99×
Maine9,2811.35×
Nebraska8,7170.9×
New Hampshire8,1301.07×
New Mexico8,0150.83×
Hawaii7,8610.95×
West Virginia7,6220.85×
Rhode Island6,0991×
Washington, District of Columbia5,7591×
Montana5,2030.97×
South Dakota4,5411.02×
Delaware4,2840.81×
North Dakota3,4330.87×
Alaska3,0440.74×
Wyoming2,4770.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dana White audience
BrandAffinityCategory
Jon Jones29.07×Sports
Georges St-Pierre30.23×Sports
Anthony Joshua14.33×Sports
Nick Diaz30.59×Sports
Nate Diaz30.73×Sports
Ronda Rousey16.97×Sports
Quinton Jackson21.13×Sports
Ultimate Fighting Championship4.19×Sports
Chuck Liddell29.77×Sports
Anderson Silva27.96×Sports
Amanda Nunes25.5×Sports
Ben Askren13.53×Sports
Jiu Jitsu Style17.74×
Ryan Bader33.07×Music & Radio
Bantamweight (MMA)20.72×Sports
Klondike, Yukon34.31×Travel & Leisure
Gina Carano9.91×Movies & TV
Anderson Silva (kickboxer)23.95×Sports
Ricky Hatton19.16×Sports
Brazilian jiu-jitsu gi16.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dana White audience
TraitClusterScore
IndulgenceJOY1.92
Early Adopter MentalityPOWER1.64
Risk AppetiteTHRILL1.59
PatriotismCONSERVATISM1.51
Pet OwnershipJOY1.48
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Dana White
CountryShare
United States39.4%
Canada5.7%
United Kingdom4.8%

See Dana White audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Dana White have in United States?

Dana White has an estimated audience of 1,924,851 people in United States, concentrated in California and Texas.

What is the gender split and age of Dana White fans?

17.2% of Dana White fans are female, 82.8% are male, with an average age of 37.3 years.

Which brands do Dana White fans like most?

Dana White fans show strongest brand affinity for Jon Jones (29.07×), Georges St-Pierre (30.23×), and Anthony Joshua (14.33×) over the country average.

Where do Dana White fans live in United States?

Dana White fans in United States are most concentrated in California (reach 257,709), Texas (reach 167,276), and Florida (reach 149,200). These three regions account for the largest share of the active audience.

What other brands do Dana White fans also like?

Beyond Dana White itself, the audience over-indexes on Georges St-Pierre (30.23×), Anthony Joshua (14.33×), Nick Diaz (30.59×), and Nate Diaz (30.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dana White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.