Rascasse Audience Intelligence

Dana White Audience in United States

A data profile of the people who buy, follow and care about Dana White in United States — modelled from more than twelve digital signal sources. Dana White has an estimated audience of 2,180,591 people in United States.

#20among Martial art in United States#2358among Person in United States#1188in Sports

The average Dana White fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jon Jones, Ronda Rousey, Nate Diaz, with strongest over-indexing on Jon Jones (29.07× the country average).

Demographically, the Dana White audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dana White fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Jon Jones.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dana White profile in United States.

Audience size
2.2M
in United States
Gender
17.2%♀
82.8% male
Age
37.3
average years
Country rank
#13301
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dana White fans

17.2% are female, 82.8% are male, average age 37.3.

Fig. 02

Gender split

17.2%
Female
82.8%
Male
Demographic split for Dana White audience in United States
MetricValue
Female17.2%
Male82.8%
Average age37.3
Estimated audience size2,180,591
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Dana White audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Dana White audience comes from United States.

Worldwide audience distribution share by country for Dana White
CountryShare
United States41.1%
Canada6.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dana White audience in United States is strongest.

Fig. 05

Top regions by affinity

Dana White fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K1.74×
02Maine~10K1.43×
03Massachusetts~50K1.24×
04California~200K1.16×
05New Jersey~60K1.13×
06New York~100K1.12×
07Arizona~40K1.12×
08Connecticut~20K1.11×
09New Hampshire~8K1.09×
10Florida~100K1.08×
11Washington, District of Columbia~6K1.07×
12Illinois~70K1.04×
13Pennsylvania~70K1.02×
14Hawaii~8K1.02×
15Rhode Island~6K1.02×
16South Dakota~5K1.02×
17Michigan~50K1.01×
18Washington~40K1.01×
19Idaho~10K1.01×
20Montana~5K1.01×
21Tennessee~40K0.98×
22Texas~200K0.97×
23Missouri~30K0.97×
24Oregon~20K0.97×
25Oklahoma~20K0.97×
26Virginia~40K0.96×
27Indiana~30K0.95×
28Colorado~30K0.95×
29Minnesota~30K0.95×
30Louisiana~20K0.95×
31Kentucky~20K0.95×
32Utah~20K0.95×
33Ohio~60K0.94×
34Wisconsin~30K0.94×
35Nebraska~9K0.94×
36North Dakota~4K0.94×
37Arkansas~10K0.93×
38Iowa~10K0.93×
39North Carolina~50K0.92×
40Alabama~20K0.91×
41New Mexico~9K0.91×
42West Virginia~8K0.91×
43Mississippi~10K0.90×
44Georgia~50K0.89×
45Maryland~30K0.89×
46South Carolina~30K0.89×
47Kansas~10K0.89×
48Alaska~4K0.86×
49Delaware~5K0.85×
50Vermont~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Dana White, United States
0.79×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dana White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dana White audience
#·InterestCategoryAffinity×
01Klondike, YukonTravel & Leisure34.31×
02Ryan BaderMusic & Radio33.07×
03Nate DiazSports30.73×
04Nick DiazSports30.59×
05Chuck LiddellSports29.77×
06Jon JonesSports29.07×
07Anderson SilvaSports27.96×
08Tito OrtizPolitics & Society25.58×
09Amanda NunesSports25.50×
10Anderson Silva (kickboxer)Sports23.95×
11Quinton JacksonSports21.13×
12Bantamweight (MMA)Sports20.72×
13Ricky HattonSports19.16×
14Jiu Jitsu StyleTopic17.74×
15Ronda RouseySports16.97×
16Cain VelasquezSports16.76×
17Anthony JoshuaSports14.33×
18Tyson FurySports13.40×
19Gina CaranoMovies & TV9.91×
20Ultimate Fighting ChampionshipSports4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dana White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dana White audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
Risk AppetiteTHRILL1.12×
DIY MentalityTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dana White audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Design AffinityPREMIUM0.64×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dana White have in United States?

Dana White has an estimated audience of 2,180,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dana White fans?

17.2% of Dana White fans are female, 82.8% are male, with an average age of 37.3 years.

03

Which brands do Dana White fans like most?

Dana White fans show strongest brand affinity for Jon Jones (29.07×), Ronda Rousey (16.97×), and Nate Diaz (30.73×) over the country average.

04

Where do Dana White fans live in United States?

Dana White fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dana White fans also like?

Beyond Dana White itself, the audience over-indexes on Ronda Rousey (16.97×), Nate Diaz (30.73×), Anthony Joshua (14.33×), and Nick Diaz (30.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dana White audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dana White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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