Rascasse Audience Intelligence

Bantamweight (MMA) Audience in United States

A data profile of the people who buy, follow and care about Bantamweight (MMA) in United States — modelled from more than twelve digital signal sources. Bantamweight (MMA) has an estimated audience of 994,012 people in United States.

#361among Team in United States#2193in Sports

The average Bantamweight (MMA) fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midea (company), Jon Jones, Gina Carano, with strongest over-indexing on Midea (company) (87.14× the country average).

Demographically, the Bantamweight (MMA) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bantamweight (MMA) fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Midea (company).

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bantamweight (MMA) profile in United States.

Audience size
994K
in United States
Gender
24.7%♀
75.3% male
Age
36.3
average years
Country rank
#23766
Team in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bantamweight (MMA) fans

24.7% are female, 75.3% are male, average age 36.3.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Bantamweight (MMA) audience in United States
MetricValue
Female24.7%
Male75.3%
Average age36.3
Estimated audience size994,012
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Bantamweight (MMA) audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4917%
50+13%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Bantamweight (MMA) audience comes from United States.

Worldwide audience distribution share by country for Bantamweight (MMA)
CountryShare
United States39.8%
India6.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bantamweight (MMA) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bantamweight (MMA) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K1.50×
02Nevada~10K1.36×
03California~100K1.26×
04Arizona~20K1.24×
05Montana~3K1.21×
06Colorado~20K1.16×
07Washington~20K1.14×
08Texas~100K1.13×
09Oregon~10K1.13×
10New Mexico~6K1.12×
11Oklahoma~10K1.11×
12Idaho~5K1.06×
13Alaska~2K1.05×
14Kansas~8K1.04×
15Kentucky~10K1.02×
16Illinois~30K1.01×
17Iowa~8K1.01×
18Utah~9K1.00×
19Nebraska~5K1.00×
20North Dakota~2K1.00×
21New York~50K0.99×
22New Jersey~20K0.99×
23Maryland~20K0.99×
24Missouri~20K0.98×
25Louisiana~10K0.98×
26Florida~60K0.97×
27Indiana~20K0.97×
28Virginia~20K0.96×
29Arkansas~8K0.96×
30Washington, District of Columbia~3K0.96×
31Tennessee~20K0.94×
32New Hampshire~4K0.94×
33Massachusetts~20K0.93×
34West Virginia~4K0.93×
35Maine~3K0.93×
36Rhode Island~3K0.93×
37South Dakota~2K0.93×
38Vermont~2K0.93×
39Pennsylvania~30K0.92×
40Ohio~30K0.92×
41Michigan~20K0.91×
42Alabama~10K0.91×
43North Carolina~30K0.90×
44Connecticut~9K0.90×
45Delaware~2K0.88×
46Georgia~30K0.87×
47Wisconsin~10K0.87×
48Minnesota~10K0.87×
49Mississippi~7K0.86×
50South Carolina~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Bantamweight (MMA), United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bantamweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bantamweight (MMA) audience
#·InterestCategoryAffinity×
01Midea (company)Home & Garden87.14×
02Jon JonesSports28.44×
03Anderson SilvaSports21.28×
04Dana WhiteSports20.72×
05KendoSports18.13×
06Gina CaranoMovies & TV16.77×
07Ronda RouseySports16.00×
08Nate DiazSports13.96×
09Cain VelasquezSports13.70×
10AikidoSports11.40×
11JudoSports11.16×
12Muhammad AliSports10.72×
13Brock LesnarSports9.43×
14Conor McGregorSports8.41×
15KarateSports7.60×
16TaekwondoSports6.89×
17GrapplingSports6.50×
18Jake PaulInternet & Social Media6.50×
19Planet FitnessSports2.84×
20Mixed martial artsSports2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bantamweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bantamweight (MMA) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Risk AppetiteTHRILL1.40×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bantamweight (MMA) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
CreativityOPEN0.57×
SustainabilityBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bantamweight (MMA) have in United States?

Bantamweight (MMA) has an estimated audience of 994,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bantamweight (MMA) fans?

24.7% of Bantamweight (MMA) fans are female, 75.3% are male, with an average age of 36.3 years.

03

Which brands do Bantamweight (MMA) fans like most?

Bantamweight (MMA) fans show strongest brand affinity for Midea (company) (87.14×), Jon Jones (28.44×), and Gina Carano (16.77×) over the country average.

04

Where do Bantamweight (MMA) fans live in United States?

Bantamweight (MMA) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bantamweight (MMA) fans also like?

Beyond Bantamweight (MMA) itself, the audience over-indexes on Jon Jones (28.44×), Gina Carano (16.77×), Ronda Rousey (16×), and Judo (11.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Bantamweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bantamweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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