Bantamweight (MMA) Audience in United States

Bantamweight (MMA) logo

Bantamweight (MMA) has an estimated audience of 987,663 people in United States. 24.7% are female, 75.3% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: NBC10 Philadelphia, Grinch, Goop, Hilbert College, Wok.

The average Bantamweight (MMA) fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC10 Philadelphia, Grinch, Goop, with strongest over-indexing on NBC10 Philadelphia (31.25× the country average). Demographically, the Bantamweight (MMA) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Bantamweight (MMA) fans

Demographic split for Bantamweight (MMA) audience in United States
MetricValue
Female24.7%
Male75.3%
Average age36.3
Estimated audience size987,663

Audience persona

The typical Bantamweight (MMA) fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for NBC10 Philadelphia.

Top regions in United States

Top regions ranked by reach for Bantamweight (MMA) in United States
RegionReachAffinity
California151,5901.4×
Texas102,1251.2×
Florida68,2961.02×
New York61,2281.11×
Illinois34,3271.04×
Pennsylvania31,7350.95×
Ohio29,1290.96×
Arizona27,2801.35×
North Carolina27,2430.92×
Georgia26,8920.88×
New Jersey26,7121.06×
Washington24,5271.24×
Michigan24,2440.94×
Virginia23,7460.99×
Colorado19,3891.25×
Massachusetts19,3861×
Tennessee17,9300.9×
Indiana17,8600.99×
Maryland17,1691.01×
Missouri15,4360.97×
Nevada14,5321.52×
Oregon13,6251.2×
Kentucky12,9271.04×
Alabama12,5640.91×
Wisconsin12,4660.84×
Oklahoma12,1211.11×
Minnesota11,9440.84×
Louisiana11,7490.92×
South Carolina11,1620.75×
Utah9,2811.05×
Connecticut8,9110.9×
Iowa7,8300.96×
Kansas7,8261.01×
Arkansas7,0980.87×
Hawaii6,9371.63×
Mississippi5,8390.72×
New Mexico5,7831.17×
Idaho4,6850.95×
Nebraska4,4210.89×
West Virginia3,6530.79×
New Hampshire3,5530.91×
Montana3,1781.16×
Maine3,1060.88×
Rhode Island2,8660.91×
Washington, District of Columbia2,8450.96×
Alaska2,1271.01×
Delaware2,0970.77×
South Dakota1,7430.76×
North Dakota1,6120.79×
Vermont1,4290.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bantamweight (MMA) audience
BrandAffinityCategory
NBC10 Philadelphia31.25×Movies & TV
Grinch9.75×Movies & TV
Goop9.51×Internet & Social Media
Hilbert College63.09×Business & Career
Wok11.41×Food & Beverages
Vocal harmony7×Music & Radio
Dog breed1.72×Pets & Animals
Governor of Michigan10.5×Politics & Society
Hibachi10.61×Food & Beverages
Home construction1.83×Home & Garden
Alaska2.16×Travel & Leisure
Gift registry16.31×Kids & Family
Google Home7.98×Technology & Electronics
3D printing2.95×Technology & Electronics
No Escape (1994 film)13.07×Movies & TV
Minnesota2.01×Travel & Leisure
La Jolla9.66×Travel & Leisure
Guitarist (magazine)11.29×Music & Radio
Urban Outfitters1.74×Shopping
Nebraska Cornhuskers football3.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bantamweight (MMA) audience
TraitClusterScore
PatriotismCONSERVATISM1.64
Risk AppetiteTHRILL1.4
ExtroversionTHRILL1.28
Early Adopter MentalityPOWER1.21
Sports ActivityPOWER1.2
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Bantamweight (MMA)
CountryShare
United States39.9%
India6.5%
United Kingdom5.4%

See Bantamweight (MMA) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bantamweight (MMA) have in United States?

Bantamweight (MMA) has an estimated audience of 987,663 people in United States, concentrated in California and Texas.

What is the gender split and age of Bantamweight (MMA) fans?

24.7% of Bantamweight (MMA) fans are female, 75.3% are male, with an average age of 36.3 years.

Which brands do Bantamweight (MMA) fans like most?

Bantamweight (MMA) fans show strongest brand affinity for NBC10 Philadelphia (31.25×), Grinch (9.75×), and Goop (9.51×) over the country average.

Where do Bantamweight (MMA) fans live in United States?

Bantamweight (MMA) fans in United States are most concentrated in California (reach 151,590), Texas (reach 102,125), and Florida (reach 68,296). These three regions account for the largest share of the active audience.

What other brands do Bantamweight (MMA) fans also like?

Beyond Bantamweight (MMA) itself, the audience over-indexes on Grinch (9.75×), Goop (9.51×), Hilbert College (63.09×), and Wok (11.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bantamweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.