Rascasse Audience Intelligence

Midea (company) Target Market in United States

A data profile of the people who buy, follow and care about Midea (company) in United States — modelled from more than twelve digital signal sources. Midea (company) has an estimated audience of 373,564 people in United States.

#4462among Brand in United States#1606in Home & Garden

The average Midea (company) fan in United States is 43.1 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Bantamweight (MMA), Daikin, verizon, with strongest over-indexing on Bantamweight (MMA) (87.14× the country average).

Demographically, the Midea (company) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midea (company) fan in United States is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bantamweight (MMA).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midea (company) profile in United States.

Audience size
374K
in United States
Gender
49.1%♀
50.9% male
Age
43.1
average years
Country rank
#43113
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Midea (company)

49.1% are female, 50.9% are male, average age 43.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Midea (company) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.1
Estimated audience size373,564
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Midea (company) audience in United States
Age bracketShare%
16-198%
20-2915%
30-3924%
40-4935%
50+18%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Midea (company) audience comes from United States.

Worldwide audience distribution share by country for Midea (company)
CountryShare
Brazil30.8%
United States6.4%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midea (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Midea (company) customers by region in United States
#RegionReachAffinity×
01New York~40K1.69×
02New Hampshire~2K1.44×
03Massachusetts~10K1.42×
04Vermont<1K1.38×
05Maine~2K1.37×
06New Jersey~10K1.36×
07Kentucky~6K1.36×
08Connecticut~5K1.33×
09Rhode Island~1K1.22×
10Pennsylvania~20K1.20×
11Washington~8K1.12×
12Oregon~4K1.03×
13Indiana~7K1.02×
14Hawaii~2K1.02×
15Ohio~10K1.01×
16Tennessee~8K1.01×
17South Carolina~6K1.01×
18Arkansas~3K1.01×
19West Virginia~2K0.99×
20Delaware~1K0.99×
21Texas~30K0.97×
22Wisconsin~6K0.97×
23Washington, District of Columbia~1K0.97×
24South Dakota<1K0.96×
25North Carolina~10K0.95×
26Michigan~9K0.95×
27Missouri~6K0.95×
28Louisiana~5K0.95×
29Virginia~9K0.93×
30Oklahoma~4K0.93×
31Mississippi~3K0.93×
32Iowa~3K0.92×
33North Dakota<1K0.92×
34Illinois~10K0.91×
35Georgia~10K0.91×
36Minnesota~5K0.91×
37Alabama~5K0.89×
38Montana<1K0.89×
39Kansas~3K0.88×
40Idaho~2K0.87×
41Alaska<1K0.87×
42Florida~20K0.86×
43California~40K0.85×
44New Mexico~2K0.85×
45Nebraska~2K0.83×
46Maryland~5K0.82×
47Colorado~5K0.78×
48Utah~3K0.75×
49Arizona~6K0.72×
50Nevada~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Midea (company), United States
0.72×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midea (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midea (company) audience
#·InterestCategoryAffinity×
01United Arab Emirates national cricket teamSports118.59×
02Bantamweight (MMA)Sports87.14×
03DaikinHome & Garden61.12×
04Bounty (brand)Food & Beverages52.10×
05Vax (vacuum)Home & Garden46.14×
06Radiator (heating)Home & Garden43.36×
07Glade (brand)Home & Garden29.46×
08KT TAPEHealth25.76×
09Air coolingTechnology & Electronics23.84×
10Safelite AutoGlassCars & Mobility11.52×
11BoilerHome & Garden10.52×
12Rate of returnBusiness & Career6.41×
13verizonTechnology & Electronics5.20×
14AssetBusiness & Career4.77×
15Air conditioningTechnology & Electronics4.46×
16Public companyBusiness & Career3.92×
17GmailInternet & Social Media2.41×
18AutoZoneCars & Mobility2.35×
19T-MobileTechnology & Electronics2.14×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midea (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midea (company) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.94×
DIY MentalityTHRILL1.86×
Early Adopter MentalityPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midea (company) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.11×
Pet OwnershipJOY1.12×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Midea (company)'s target market in United States?

Midea (company)'s target market in United States covers an estimated 373,564 people, concentrated in New York and California.

02

What is the gender split and age of Midea (company) customers?

49.1% of the Midea (company) audience are female, 50.9% are male, with an average age of 43.1 years.

03

Which brands do Midea (company) fans like most?

Midea (company) fans show strongest brand affinity for Bantamweight (MMA) (87.14×), Daikin (61.12×), and verizon (5.2×) over the country average.

04

Where do Midea (company) fans live in United States?

Midea (company) fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Midea (company) fans also like?

Beyond Midea (company) itself, the audience over-indexes on Daikin (61.12×), verizon (5.2×), Glade (brand) (29.46×), and KT TAPE (25.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Midea (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Midea (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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