Midea (company) Audience in United States

Midea (company) logo

Midea (company) has an estimated audience of 378,370 people in United States. 49.1% are female, 50.9% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: Bantamweight (MMA), Daikin, verizon, KT TAPE, Air conditioning.

The average Midea (company) fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bantamweight (MMA), Daikin, verizon, with strongest over-indexing on Bantamweight (MMA) (87.14× the country average). Demographically, the Midea (company) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household products

Demographics of Midea (company) fans

Demographic split for Midea (company) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.1
Estimated audience size378,370

Audience persona

The typical Midea (company) fan in United States is balanced, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Bantamweight (MMA).

Top regions in United States

Top regions ranked by reach for Midea (company) in United States
RegionReachAffinity
California37,6650.91×
New York37,4931.77×
Texas34,5141.06×
Florida22,6210.88×
Pennsylvania16,4421.29×
New Jersey14,0531.46×
Ohio12,3861.06×
Illinois11,9330.95×
North Carolina11,6701.02×
Massachusetts11,1351.49×
Georgia10,8550.93×
Michigan9,2700.94×
Virginia8,9380.97×
Washington8,8781.17×
Tennessee7,8831.04×
Indiana7,4191.07×
Kentucky7,2231.52×
Missouri5,8300.96×
South Carolina5,7561.01×
Wisconsin5,5000.97×
Arizona5,2110.67×
Connecticut5,1261.35×
Maryland4,8380.74×
Colorado4,6750.78×
Louisiana4,6150.95×
Minnesota4,5950.85×
Alabama4,4730.85×
Oregon4,4511.03×
Oklahoma4,0280.96×
Arkansas3,1211×
Iowa2,8000.9×
Nevada2,6680.73×
Mississippi2,6590.85×
Utah2,5070.74×
Kansas2,5050.84×
New Hampshire2,1671.45×
Maine1,9881.47×
Hawaii1,6471.01×
Rhode Island1,5511.29×
West Virginia1,5380.87×
New Mexico1,5080.79×
Nebraska1,4590.77×
Idaho1,4310.75×
Washington, District of Columbia1,1781.04×
Vermont9831.48×
Delaware9620.92×
Montana8070.77×
North Dakota6280.81×
South Dakota5850.67×
Alaska4570.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midea (company) audience
BrandAffinityCategory
Bantamweight (MMA)87.14×Sports
Daikin61.12×Home & Garden
verizon5.2×Technology & Electronics
KT TAPE25.76×Health
Air conditioning4.46×Technology & Electronics
United Arab Emirates national cricket team118.59×Sports
Bounty (brand)52.1×Food & Beverages
Glade (brand)29.46×Home & Garden
Public company3.92×Business & Career
Radiator (heating)43.36×Home & Garden
Vax (vacuum)46.14×Home & Garden
Safelite AutoGlass11.52×Cars & Mobility
Asset4.77×Business & Career
Rate of return6.41×Business & Career
Air cooling23.84×Technology & Electronics
AutoZone2.35×Cars & Mobility
Gmail2.41×Internet & Social Media
Boiler10.52×Home & Garden
Lowe's2.06×Shopping
T-Mobile2.14×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midea (company) audience
TraitClusterScore
IndulgenceJOY1.71
Price SensitivityPREMIUM1.65
Convenience OrientationPREMIUM1.59
Need for SecurityCONSERVATISM1.48
Pet OwnershipJOY1.45
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Midea (company)
CountryShare
Brazil31.7%
United States6.8%
China5.9%

See Midea (company) audiences in other countries

More Household products audiences in United States

Frequently asked questions

How many fans does Midea (company) have in United States?

Midea (company) has an estimated audience of 378,370 people in United States, concentrated in California and New York.

What is the gender split and age of Midea (company) fans?

49.1% of Midea (company) fans are female, 50.9% are male, with an average age of 43.1 years.

Which brands do Midea (company) fans like most?

Midea (company) fans show strongest brand affinity for Bantamweight (MMA) (87.14×), Daikin (61.12×), and verizon (5.2×) over the country average.

Where do Midea (company) fans live in United States?

Midea (company) fans in United States are most concentrated in California (reach 37,665), New York (reach 37,493), and Texas (reach 34,514). These three regions account for the largest share of the active audience.

What other brands do Midea (company) fans also like?

Beyond Midea (company) itself, the audience over-indexes on Daikin (61.12×), verizon (5.2×), KT TAPE (25.76×), and Air conditioning (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midea (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.