Boiler Audience in United States

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Boiler has an estimated audience of 2,993,752 people in United States. 39.4% are female, 60.6% are male, average age 45.8. Top regions: California, New York, Texas. Top brand affinities: Alaska, Eagan, Minnesota, Minnesota, Elsword, Young Guns (band).

The average Boiler fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Eagan, Minnesota, Minnesota, with strongest over-indexing on Alaska (2.39× the country average). Demographically, the Boiler audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Boiler fans

Demographic split for Boiler audience in United States
MetricValue
Female39.4%
Male60.6%
Average age45.8
Estimated audience size2,993,752

Audience persona

The typical Boiler fan in United States is more male, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Boiler in United States
RegionReachAffinity
California390,3571.19×
New York325,9941.95×
Texas300,6721.17×
Illinois142,4281.43×
New Jersey126,8181.67×
Florida122,2090.6×
Pennsylvania107,7531.07×
Massachusetts102,3011.73×
Georgia81,7000.89×
Michigan76,0020.97×
Indiana68,2531.25×
Ohio65,6820.71×
North Carolina60,5950.67×
Colorado58,3611.24×
Arizona57,5950.94×
Virginia57,4330.79×
Connecticut56,4541.88×
Washington52,9830.88×
Minnesota46,8971.09×
Maryland46,4570.9×
Wisconsin40,8580.91×
Tennessee39,9390.67×
Alabama32,5630.78×
Missouri30,2500.63×
Nevada27,9840.97×
Louisiana26,6320.69×
Utah25,5750.95×
Oklahoma24,7270.74×
South Carolina24,3220.54×
Oregon24,2230.71×
Kentucky24,0760.64×
Kansas21,2510.9×
Iowa20,7590.84×
Rhode Island19,7942.08×
Arkansas17,3840.7×
New Hampshire16,5421.4×
Maine15,8661.48×
Alaska15,8652.48×
Mississippi15,0040.61×
New Mexico13,5200.9×
Nebraska13,4650.9×
Idaho13,2610.88×
Washington, District of Columbia8,1100.9×
West Virginia7,3030.52×
Montana7,0450.85×
Vermont6,7221.28×
Delaware5,7260.69×
Hawaii4,8370.38×
North Dakota4,3510.71×
South Dakota3,9130.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boiler audience
BrandAffinityCategory
Alaska2.39×Travel & Leisure
Eagan, Minnesota23.38×Shopping
Minnesota2.18×Travel & Leisure
Elsword18.99×Games
Young Guns (band)9.74×Music & Radio
Israel2.18×Travel & Leisure
Wikia2.59×Internet & Social Media
MK3.11×Music & Radio
Pillow1.56×Home & Garden
3D printing1.53×Technology & Electronics
N1 road (South Africa)2.03×Travel & Leisure
Hoonigan4.38×Cars & Mobility
Home staging2.43×Home & Garden
Northrop Grumman2.81×Business & Career
Layne Staley2.74×Music & Radio
WESH2.03×Movies & TV
ABC 7 Chicago1.68×Movies & TV
Keith Stanfield2.44×Movies & TV
Schweinshaxe10.79×Food & Beverages
Keeper (password manager)2.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boiler audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Need for SecurityCONSERVATISM1.6
PatriotismCONSERVATISM1.57
Convenience OrientationPREMIUM1.53
DIY MentalityTHRILL1.51
Career OrientationPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Boiler
CountryShare
United Kingdom13.3%
United States11.1%
Italy8.7%

See Boiler audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Boiler have in United States?

Boiler has an estimated audience of 2,993,752 people in United States, concentrated in California and New York.

What is the gender split and age of Boiler fans?

39.4% of Boiler fans are female, 60.6% are male, with an average age of 45.8 years.

Which brands do Boiler fans like most?

Boiler fans show strongest brand affinity for Alaska (2.39×), Eagan, Minnesota (23.38×), and Minnesota (2.18×) over the country average.

Where do Boiler fans live in United States?

Boiler fans in United States are most concentrated in California (reach 390,357), New York (reach 325,994), and Texas (reach 300,672). These three regions account for the largest share of the active audience.

What other brands do Boiler fans also like?

Beyond Boiler itself, the audience over-indexes on Eagan, Minnesota (23.38×), Minnesota (2.18×), Elsword (18.99×), and Young Guns (band) (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.