Rascasse Audience Intelligence

Boiler Audience in United States

A data profile of the people who buy, follow and care about Boiler in United States — modelled from more than twelve digital signal sources. Boiler has an estimated audience of 2,993,752 people in United States.

#5118among Topic in United States#633in Home & Garden

The average Boiler fan in United States is 45.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Central heating, Furnace, HVAC, with strongest over-indexing on Central heating (13.55× the country average).

Demographically, the Boiler audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boiler fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Central heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boiler profile in United States.

Audience size
3M
in United States
Gender
39.4%♀
60.6% male
Age
45.8
average years
Country rank
#10324
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boiler fans

39.4% are female, 60.6% are male, average age 45.8.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Boiler audience in United States
MetricValue
Female39.4%
Male60.6%
Average age45.8
Estimated audience size2,993,752
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Boiler audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4924%
50+36%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Boiler audience comes from United States.

Worldwide audience distribution share by country for Boiler
CountryShare
United Kingdom13.3%
United States11.1%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boiler audience in United States is strongest.

Fig. 05

Top regions by affinity

Boiler fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K2.41×
02Rhode Island~20K2.09×
03Connecticut~50K1.83×
04New York~300K1.81×
05Massachusetts~100K1.65×
06New Jersey~100K1.61×
07Maine~20K1.48×
08New Hampshire~20K1.37×
09Illinois~100K1.34×
10Vermont~7K1.28×
11Indiana~70K1.24×
12California~400K1.21×
13Colorado~50K1.15×
14Texas~300K1.12×
15Minnesota~50K1.06×
16Pennsylvania~100K1.05×
17Michigan~70K0.94×
18Arizona~60K0.94×
19Wisconsin~40K0.94×
20Nebraska~10K0.94×
21Utah~30K0.93×
22New Mexico~10K0.93×
23Nevada~30K0.92×
24Kansas~20K0.90×
25Washington, District of Columbia~8K0.90×
26Montana~7K0.90×
27Maryland~50K0.88×
28Iowa~20K0.87×
29Georgia~80K0.85×
30North Dakota~5K0.85×
31Washington~50K0.82×
32Alabama~30K0.82×
33Idaho~10K0.82×
34Delaware~7K0.79×
35South Dakota~5K0.78×
36Virginia~60K0.77×
37Oklahoma~30K0.76×
38Arkansas~20K0.76×
39Louisiana~30K0.74×
40Mississippi~20K0.73×
41Oregon~20K0.72×
42Ohio~70K0.71×
43Tennessee~40K0.69×
44Kentucky~30K0.69×
45Missouri~30K0.68×
46West Virginia~9K0.68×
47North Carolina~60K0.66×
48Hawaii~8K0.61×
49Florida~100K0.60×
50South Carolina~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Boiler, United States
0.60×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boiler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boiler audience
#·InterestCategoryAffinity×
01BiomassHome & Garden14.23×
02Central heatingHome & Garden13.55×
03FurnaceHome & Garden10.35×
04Heat pumpHome & Garden7.37×
05MasonryHome & Garden3.94×
06HVACHome & Garden3.86×
07Lawn mowerHome & Garden3.78×
08Efficient energy useTechnology & Electronics3.49×
09Natural gasCars & Mobility3.41×
10Sustainable energyHome & Garden3.10×
11Real propertyHome & Garden2.71×
12Microwave ovenHome & Garden2.68×
13Renewable energyBusiness & Career2.62×
14Discount TireShopping2.50×
15Hardware storeHome & Garden2.44×
16Air conditioningTechnology & Electronics2.31×
17InnovationBusiness & Career2.10×
18United Parcel ServiceBusiness & Career2.03×
19MenardsHome & Garden2.00×
20Home AppliancesHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boiler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boiler audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Career OrientationPOWER1.65×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boiler audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.74×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boiler have in United States?

Boiler has an estimated audience of 2,993,752 people in United States, concentrated in California and New York.

02

What is the gender split and age of Boiler fans?

39.4% of Boiler fans are female, 60.6% are male, with an average age of 45.8 years.

03

Which brands do Boiler fans like most?

Boiler fans show strongest brand affinity for Central heating (13.55×), Furnace (10.35×), and HVAC (3.86×) over the country average.

04

Where do Boiler fans live in United States?

Boiler fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Boiler fans also like?

Beyond Boiler itself, the audience over-indexes on Furnace (10.35×), HVAC (3.86×), Heat pump (7.37×), and Real property (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Boiler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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