A data profile of the people who buy, follow and care about Boiler in United Kingdom — modelled from more than twelve digital signal sources. Boiler has an estimated audience of 3,581,508 people in United Kingdom.
The average Boiler fan in United Kingdom is 48.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Yorkshire and the Humber.
Top brand affinities include Refrigerator, Esso, Mobile home, with strongest over-indexing on Refrigerator (3.93× the country average).
Demographically, the Boiler audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boiler fan in United Kingdom is balanced, around 48.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Boiler profile in United Kingdom.
50.8% are female, 49.2% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 48.9 |
| Estimated audience size | 3,581,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 46% |
of the worldwide Boiler audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 13.3% |
| United States | 11.1% |
| Italy | 8.7% |
Where the Boiler audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.38× | |
| 02 | Wales | ~200K | 1.16× | |
| 03 | Yorkshire and the Humber | ~300K | 1.10× | |
| 04 | Scotland | ~400K | 1.09× | |
| 05 | West Midlands | ~200K | 1.04× | |
| 06 | North East | ~100K | 0.73× | |
| 07 | Northern Ireland | ~80K | 0.71× | |
| 08 | East Midlands | ~200K | 0.62× | |
| 09 | South East | ~300K | 0.56× | |
| 10 | East of England | ~200K | 0.55× | |
| 11 | South West | ~200K | 0.53× | |
| 12 | North West | ~200K | 0.40× |
The strongest cross-interests of the Boiler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile home | Cars & Mobility | 3.96× | ||
| 02 | Refrigerator | Home & Garden | 3.93× | ||
| 03 | Esso | Cars & Mobility | 3.93× | ||
| 04 | HVAC | Home & Garden | 3.88× | ||
| 05 | Efficient energy use | Technology & Electronics | 3.87× | ||
| 06 | Motorhome | Cars & Mobility | 3.81× | ||
| 07 | Risk management | Business & Career | 3.77× | ||
| 08 | Sustainable energy | Home & Garden | 3.60× | ||
| 09 | Renewable energy | Business & Career | 3.01× | ||
| 10 | Betfair | Games | 2.72× | ||
| 11 | Wikipedia | Internet & Social Media | 2.60× | ||
| 12 | Internet & Social Media | 2.57× | |||
| 13 | Volunteering | Politics & Society | 2.56× | ||
| 14 | Home Appliances | Home & Garden | 2.47× | ||
| 15 | William Hill (bookmaker) | Games | 2.45× | ||
| 16 | Hobby | Home & Garden | 2.19× | ||
| 17 | Screwfix | Home & Garden | 2.11× | ||
| 18 | Aldi | Shopping | 2.10× | ||
| 19 | Distilled beverage | Food & Beverages | 1.99× | ||
| 20 | Kitchen | Home & Garden | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Quality Awareness | PREMIUM | 1.73× | |
| Need for Security | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Boiler has an estimated audience of 3,581,508 people in United Kingdom, concentrated in England and Scotland.
50.8% of Boiler fans are female, 49.2% are male, with an average age of 48.9 years.
Boiler fans show strongest brand affinity for Refrigerator (3.93×), Esso (3.93×), and Mobile home (3.96×) over the country average.
Boiler fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Boiler itself, the audience over-indexes on Esso (3.93×), Mobile home (3.96×), HVAC (3.88×), and WhatsApp (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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