Daikin Audience in United States
Daikin has an estimated audience of 515,743 people in United States. 41.3% are female, 58.7% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Beetlejuice, Arizona Bike Week, Canasta, NVR, Meritage Homes Corporation.
The average Daikin fan in United States is 42.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Beetlejuice, Arizona Bike Week, Canasta, with strongest over-indexing on Beetlejuice (23.36× the country average). Demographically, the Daikin audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household products
Demographics of Daikin fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 42.6 |
| Estimated audience size | 515,743 |
Audience persona
The typical Daikin fan in United States is more male, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Beetlejuice.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 268,007 | 6.04× |
| California | 55,781 | 0.98× |
| Florida | 45,378 | 1.3× |
| New York | 30,654 | 1.06× |
| Minnesota | 22,560 | 3.05× |
| Georgia | 18,250 | 1.15× |
| Virginia | 14,585 | 1.16× |
| Illinois | 13,641 | 0.79× |
| Pennsylvania | 13,311 | 0.77× |
| Ohio | 11,771 | 0.74× |
| Washington | 11,387 | 1.1× |
| North Carolina | 10,923 | 0.7× |
| New Jersey | 10,669 | 0.81× |
| Arizona | 10,281 | 0.98× |
| Maryland | 10,184 | 1.15× |
| Louisiana | 9,520 | 1.43× |
| Massachusetts | 9,441 | 0.93× |
| Missouri | 8,974 | 1.08× |
| Tennessee | 8,301 | 0.8× |
| Michigan | 8,262 | 0.61× |
| Alabama | 8,168 | 1.13× |
| Oregon | 6,552 | 1.11× |
| Indiana | 6,041 | 0.64× |
| Colorado | 5,868 | 0.72× |
| Wisconsin | 5,588 | 0.72× |
| South Carolina | 5,405 | 0.7× |
| Kentucky | 5,270 | 0.81× |
| Nevada | 4,596 | 0.92× |
| Oklahoma | 4,556 | 0.8× |
| Utah | 4,057 | 0.88× |
| Kansas | 3,998 | 0.98× |
| Arkansas | 3,975 | 0.94× |
| Connecticut | 3,570 | 0.69× |
| Iowa | 3,408 | 0.8× |
| Mississippi | 2,800 | 0.66× |
| Washington, District of Columbia | 2,349 | 1.52× |
| Hawaii | 2,179 | 0.98× |
| Idaho | 1,905 | 0.74× |
| Nebraska | 1,893 | 0.73× |
| New Mexico | 1,837 | 0.71× |
| Delaware | 1,696 | 1.19× |
| New Hampshire | 1,541 | 0.76× |
| Maine | 1,370 | 0.74× |
| West Virginia | 1,111 | 0.46× |
| Montana | 1,065 | 0.74× |
| Rhode Island | 938 | 0.57× |
| North Dakota | 682 | 0.64× |
| Vermont | 656 | 0.72× |
| South Dakota | 525 | 0.44× |
| Alaska | 452 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beetlejuice | 23.36× | Movies & TV |
| Arizona Bike Week | 388.4× | Cars & Mobility |
| Canasta | 146.09× | Games |
| NVR | 118.32× | Home & Garden |
| Meritage Homes Corporation | 69.27× | Business & Career |
| Casper College | 204.03× | Business & Career |
| Carrier Corporation | 41× | Business & Career |
| Electric heating | 17.38× | Home & Garden |
| Radiator | 38.19× | Home & Garden |
| Fujitsu | 57.93× | Technology & Electronics |
| Central heating | 18.07× | Home & Garden |
| United Arab Emirates national cricket team | 140.71× | Sports |
| Heating system | 19.41× | Home & Garden |
| Condensing boiler | 90.75× | Home & Garden |
| Midea (company) | 43.85× | Home & Garden |
| Radiator (heating) | 51.7× | Home & Garden |
| Air cooling | 33.69× | Technology & Electronics |
| Bandy | 12.21× | Sports |
| Milestones | 18.7× | Music & Radio |
| Boiler | 14.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.02 |
| Quality Awareness | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.59 |
| Patriotism | CONSERVATISM | 1.5 |
| Need for Security | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.0% |
| United States | 8.1% |
| India | 7.1% |
See Daikin audiences in other countries
More Household products audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Daikin have in United States?
Daikin has an estimated audience of 515,743 people in United States, concentrated in Texas and California.
What is the gender split and age of Daikin fans?
41.3% of Daikin fans are female, 58.7% are male, with an average age of 42.6 years.
Which brands do Daikin fans like most?
Daikin fans show strongest brand affinity for Beetlejuice (23.36×), Arizona Bike Week (388.4×), and Canasta (146.09×) over the country average.
Where do Daikin fans live in United States?
Daikin fans in United States are most concentrated in Texas (reach 268,007), California (reach 55,781), and Florida (reach 45,378). These three regions account for the largest share of the active audience.
What other brands do Daikin fans also like?
Beyond Daikin itself, the audience over-indexes on Arizona Bike Week (388.4×), Canasta (146.09×), NVR (118.32×), and Meritage Homes Corporation (69.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Daikin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.