NVR Audience in United States
NVR has an estimated audience of 465,937 people in United States. 67.1% are female, 32.9% are male, average age 39.3. Top regions: California, Texas, Virginia. Top brand affinities: Carey Mulligan, Daikin, Z Gallerie, Capital One, CarGurus.
The average NVR fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Carey Mulligan, Daikin, Z Gallerie, with strongest over-indexing on Carey Mulligan (102.92× the country average). Demographically, the NVR audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of NVR fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.3 |
| Estimated audience size | 465,937 |
Audience persona
The typical NVR fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Carey Mulligan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,730 | 0.99× |
| Texas | 35,112 | 0.88× |
| Virginia | 33,609 | 2.96× |
| Florida | 32,813 | 1.04× |
| New York | 26,150 | 1× |
| North Carolina | 25,769 | 1.84× |
| Pennsylvania | 25,577 | 1.63× |
| Maryland | 22,979 | 2.87× |
| Ohio | 20,938 | 1.46× |
| Georgia | 18,805 | 1.31× |
| New Jersey | 15,461 | 1.3× |
| Illinois | 15,025 | 0.97× |
| South Carolina | 11,079 | 1.58× |
| Tennessee | 10,393 | 1.11× |
| Washington | 10,079 | 1.08× |
| Michigan | 9,363 | 0.77× |
| Massachusetts | 7,573 | 0.83× |
| Indiana | 7,069 | 0.83× |
| Arizona | 6,918 | 0.73× |
| Colorado | 6,426 | 0.87× |
| Missouri | 5,462 | 0.73× |
| Minnesota | 5,248 | 0.79× |
| Wisconsin | 4,914 | 0.7× |
| Alabama | 4,735 | 0.73× |
| Kentucky | 4,720 | 0.81× |
| Oregon | 4,625 | 0.87× |
| Nevada | 4,375 | 0.97× |
| Louisiana | 4,075 | 0.68× |
| Oklahoma | 3,982 | 0.77× |
| Connecticut | 3,872 | 0.83× |
| Utah | 3,318 | 0.8× |
| Delaware | 2,893 | 2.25× |
| Kansas | 2,781 | 0.76× |
| Washington, District of Columbia | 2,742 | 1.96× |
| Arkansas | 2,675 | 0.7× |
| West Virginia | 2,486 | 1.15× |
| Iowa | 2,325 | 0.61× |
| Mississippi | 2,242 | 0.58× |
| Idaho | 1,607 | 0.69× |
| Nebraska | 1,538 | 0.66× |
| Hawaii | 1,438 | 0.72× |
| New Mexico | 1,374 | 0.59× |
| New Hampshire | 1,274 | 0.69× |
| Maine | 1,010 | 0.61× |
| Rhode Island | 945 | 0.64× |
| Montana | 793 | 0.61× |
| South Dakota | 783 | 0.73× |
| North Dakota | 647 | 0.68× |
| Vermont | 562 | 0.69× |
| Alaska | 551 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carey Mulligan | 102.92× | Movies & TV |
| Daikin | 131.35× | Home & Garden |
| Z Gallerie | 117.61× | Arts & Culture |
| Capital One | 10.47× | Business & Career |
| CarGurus | 12.38× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Google Maps | 7.23× | Internet & Social Media |
| Indeed.com | 6.87× | Business & Career |
| Radiator | 56.22× | Home & Garden |
| Microblogging | 12.67× | Technology & Electronics |
| Vanessa Kirby | 15.03× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| Eddie Bauer | 18.52× | Fashion & Accessoires |
| Diane Keaton | 8.14× | Movies & TV |
| Enterprise Rent-A-Car | 7.77× | Cars & Mobility |
| Christina Ricci | 15.1× | Movies & TV |
| General Electric | 26.89× | Home & Garden |
| Billy Bob Thornton | 10.53× | Movies & TV |
| Google News | 7.08× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.36 |
| Indulgence | JOY | 1.23 |
| Design Affinity | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.6% |
| Japan | 8.6% |
| Germany | 4.0% |
See NVR audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does NVR have in United States?
NVR has an estimated audience of 465,937 people in United States, concentrated in California and Texas.
What is the gender split and age of NVR fans?
67.1% of NVR fans are female, 32.9% are male, with an average age of 39.3 years.
Which brands do NVR fans like most?
NVR fans show strongest brand affinity for Carey Mulligan (102.92×), Daikin (131.35×), and Z Gallerie (117.61×) over the country average.
Where do NVR fans live in United States?
NVR fans in United States are most concentrated in California (reach 50,730), Texas (reach 35,112), and Virginia (reach 33,609). These three regions account for the largest share of the active audience.
What other brands do NVR fans also like?
Beyond NVR itself, the audience over-indexes on Daikin (131.35×), Z Gallerie (117.61×), Capital One (10.47×), and CarGurus (12.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NVR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.