Rascasse Audience Intelligence

NVR Target Market in United States

A data profile of the people who buy, follow and care about NVR in United States — modelled from more than twelve digital signal sources. NVR has an estimated audience of 465,142 people in United States.

#3931among Brand in United States#1511in Home & Garden

The average NVR fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carey Mulligan, Z Gallerie, Daikin, with strongest over-indexing on Carey Mulligan (590.77× the country average).

Demographically, the NVR audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NVR fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Carey Mulligan.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NVR profile in United States.

Audience size
465K
in United States
Gender
67.1%♀
32.9% male
Age
39.3
average years
Country rank
#38225
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NVR

67.1% are female, 32.9% are male, average age 39.3.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for NVR audience in United States
MetricValue
Female67.1%
Male32.9%
Average age39.3
Estimated audience size465,142
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the NVR audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

54.0%

of the worldwide NVR audience comes from United States.

Worldwide audience distribution share by country for NVR
CountryShare
United States54.0%
Japan8.7%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NVR audience in United States is strongest.

Fig. 05

Top regions by affinity

NVR customers by region in United States
#RegionReachAffinity×
01Virginia~30K2.32×
02Maryland~20K2.18×
03North Carolina~20K1.53×
04Delaware~2K1.42×
05Pennsylvania~20K1.36×
06South Carolina~9K1.28×
07Washington, District of Columbia~2K1.28×
08Ohio~20K1.25×
09New Jersey~10K1.15×
10Georgia~20K1.08×
11Florida~30K1.07×
12West Virginia~2K1.05×
13Tennessee~10K1.03×
14Nevada~5K1.01×
15Washington~9K0.99×
16California~50K0.97×
17Alaska<1K0.97×
18New York~30K0.96×
19South Dakota~1K0.96×
20Vermont<1K0.96×
21Louisiana~6K0.95×
22Hawaii~2K0.95×
23Illinois~10K0.94×
24North Dakota<1K0.94×
25Indiana~8K0.93×
26Arkansas~4K0.93×
27Kansas~3K0.93×
28New Hampshire~2K0.93×
29Colorado~7K0.92×
30Oregon~5K0.92×
31Rhode Island~1K0.92×
32Montana~1K0.92×
33Missouri~7K0.91×
34Kentucky~5K0.91×
35Oklahoma~5K0.91×
36Connecticut~4K0.91×
37Utah~4K0.91×
38New Mexico~2K0.91×
39Michigan~10K0.90×
40Nebraska~2K0.90×
41Maine~1K0.90×
42Texas~40K0.89×
43Mississippi~3K0.89×
44Idaho~2K0.89×
45Arizona~8K0.88×
46Massachusetts~8K0.87×
47Iowa~3K0.87×
48Alabama~6K0.86×
49Wisconsin~6K0.84×
50Minnesota~6K0.83×
Fig. 06

Affinity by region

Affinity by region — NVR, United States
0.83×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NVR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NVR audience
#·InterestCategoryAffinity×
01Carey MulliganMovies & TV590.77×
02Z GallerieArts & Culture263.95×
03DaikinHome & Garden118.32×
04General ElectricHome & Garden29.25×
05D. R. HortonHome & Garden28.52×
06Tom ClancyLiterature26.05×
07Pulte HomesHome & Garden22.35×
08Amanda SeyfriedMovies & TV15.03×
09Vanessa KirbyMovies & TV15.03×
10Isla FisherMovies & TV15.03×
11Sacha Baron CohenMovies & TV15.03×
12Weather radarHome & Garden14.94×
13FurnaceHome & Garden14.88×
14TransUnionTechnology & Electronics13.73×
15Olivia ColmanMovies & TV12.81×
16Heat pumpHome & Garden12.73×
17MenardsHome & Garden2.85×
18Mortgage loansBusiness & Career2.79×
19United States Postal ServiceBusiness & Career2.31×
20Planet FitnessSports2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NVR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NVR audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Convenience OrientationPREMIUM1.91×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NVR audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
ExtroversionTHRILL0.80×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NVR's target market in United States?

NVR's target market in United States covers an estimated 465,142 people, concentrated in California and Texas.

02

What is the gender split and age of NVR customers?

67.1% of the NVR audience are female, 32.9% are male, with an average age of 39.3 years.

03

Which brands do NVR fans like most?

NVR fans show strongest brand affinity for Carey Mulligan (590.77×), Z Gallerie (263.95×), and Daikin (118.32×) over the country average.

04

Where do NVR fans live in United States?

NVR fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do NVR fans also like?

Beyond NVR itself, the audience over-indexes on Z Gallerie (263.95×), Daikin (118.32×), Amanda Seyfried (15.03×), and General Electric (29.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See NVR audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NVR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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