NVR Audience in United States

NVR logo

NVR has an estimated audience of 465,937 people in United States. 67.1% are female, 32.9% are male, average age 39.3. Top regions: California, Texas, Virginia. Top brand affinities: Keinemusik, Lulu 黃路梓茵, Cherish (group), Fairy godmother, Hulhumalé.

The average NVR fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Keinemusik, Lulu 黃路梓茵, Cherish (group), with strongest over-indexing on Keinemusik (117.61× the country average). Demographically, the NVR audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of NVR fans

Demographic split for NVR audience in United States
MetricValue
Female67.1%
Male32.9%
Average age39.3
Estimated audience size465,937

Audience persona

The typical NVR fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Keinemusik.

Top regions in United States

Top regions ranked by reach for NVR in United States
RegionReachAffinity
California50,7300.99×
Texas35,1120.88×
Virginia33,6092.96×
Florida32,8131.04×
New York26,1501×
North Carolina25,7691.84×
Pennsylvania25,5771.63×
Maryland22,9792.87×
Ohio20,9381.46×
Georgia18,8051.31×
New Jersey15,4611.3×
Illinois15,0250.97×
South Carolina11,0791.58×
Tennessee10,3931.11×
Washington10,0791.08×
Michigan9,3630.77×
Massachusetts7,5730.83×
Indiana7,0690.83×
Arizona6,9180.73×
Colorado6,4260.87×
Missouri5,4620.73×
Minnesota5,2480.79×
Wisconsin4,9140.7×
Alabama4,7350.73×
Kentucky4,7200.81×
Oregon4,6250.87×
Nevada4,3750.97×
Louisiana4,0750.68×
Oklahoma3,9820.77×
Connecticut3,8720.83×
Utah3,3180.8×
Delaware2,8932.25×
Kansas2,7810.76×
Washington, District of Columbia2,7421.96×
Arkansas2,6750.7×
West Virginia2,4861.15×
Iowa2,3250.61×
Mississippi2,2420.58×
Idaho1,6070.69×
Nebraska1,5380.66×
Hawaii1,4380.72×
New Mexico1,3740.59×
New Hampshire1,2740.69×
Maine1,0100.61×
Rhode Island9450.64×
Montana7930.61×
South Dakota7830.73×
North Dakota6470.68×
Vermont5620.69×
Alaska5510.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NVR audience
BrandAffinityCategory
Keinemusik117.61×Music & Radio
Lulu 黃路梓茵15.03×Movies & TV
Cherish (group)18.52×Music & Radio
Fairy godmother11.87×Literature
Hulhumalé131.35×Travel & Leisure
Google Home7.89×Technology & Electronics
Hemnet15.1×Home & Garden
Governor of Michigan7.89×Politics & Society
Morphine (band)7.96×Music & Radio
JDSU2.68×Business & Career
Israel1.67×Travel & Leisure
Hipster7.42×Politics & Society
Ismael Cala26.89×Literature
El Paso County, Colorado9.63×Travel & Leisure
Wikia2.52×Internet & Social Media
Sinaloa2.57×Travel & Leisure
Wok4.5×Food & Beverages
Kementerian Kesihatan Malaysia30.04×Politics & Society
headspace6.28×Health
Captain America (1990 film)2.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NVR audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Quality AwarenessPREMIUM1.36
IndulgenceJOY1.23
Design AffinityPREMIUM1.18
Family OrientationCONSERVATISM1.16
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for NVR
CountryShare
United States54.6%
Japan8.6%
Germany4.0%

See NVR audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does NVR have in United States?

NVR has an estimated audience of 465,937 people in United States, concentrated in California and Texas.

What is the gender split and age of NVR fans?

67.1% of NVR fans are female, 32.9% are male, with an average age of 39.3 years.

Which brands do NVR fans like most?

NVR fans show strongest brand affinity for Keinemusik (117.61×), Lulu 黃路梓茵 (15.03×), and Cherish (group) (18.52×) over the country average.

Where do NVR fans live in United States?

NVR fans in United States are most concentrated in California (reach 50,730), Texas (reach 35,112), and Virginia (reach 33,609). These three regions account for the largest share of the active audience.

What other brands do NVR fans also like?

Beyond NVR itself, the audience over-indexes on Lulu 黃路梓茵 (15.03×), Cherish (group) (18.52×), Fairy godmother (11.87×), and Hulhumalé (131.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NVR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.