Rascasse Audience Intelligence

Weather radar Audience in United States

A data profile of the people who buy, follow and care about Weather radar in United States — modelled from more than twelve digital signal sources. Weather radar has an estimated audience of 1,789,197 people in United States.

#6698among Topic in United States#853in Home & Garden

The average Weather radar fan in United States is 46.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Ohio.

Top brand affinities include Weather Underground (weather service), AccuWeather, WeatherBug, with strongest over-indexing on Weather Underground (weather service) (48.86× the country average).

Demographically, the Weather radar audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weather radar fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Weather Underground (weather service).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weather radar profile in United States.

Audience size
1.8M
in United States
Gender
40.4%♀
59.6% male
Age
46.3
average years
Country rank
#15533
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weather radar fans

40.4% are female, 59.6% are male, average age 46.3.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Weather radar audience in United States
MetricValue
Female40.4%
Male59.6%
Average age46.3
Estimated audience size1,789,197
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Weather radar audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3915%
40-4923%
50+41%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Weather radar audience comes from United States.

Worldwide audience distribution share by country for Weather radar
CountryShare
Japan49.4%
United States13.3%
France3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weather radar audience in United States is strongest.

Fig. 05

Top regions by affinity

Weather radar fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K2.39×
02Oklahoma~40K2.17×
03Arkansas~30K2.12×
04Iowa~30K2.05×
05Mississippi~30K2.04×
06Kansas~30K2.03×
07Alabama~50K1.97×
08Missouri~60K1.93×
09Wisconsin~50K1.86×
10Kentucky~40K1.86×
11Tennessee~70K1.85×
12Ohio~100K1.73×
13Louisiana~40K1.72×
14Minnesota~40K1.53×
15Michigan~70K1.50×
16Nebraska~10K1.50×
17South Dakota~6K1.42×
18North Dakota~5K1.40×
19Florida~200K1.37×
20Texas~200K1.25×
21West Virginia~10K1.24×
22South Carolina~30K1.15×
23Illinois~60K1.03×
24Georgia~60K1.03×
25North Carolina~50K0.92×
26Pennsylvania~40K0.70×
27Virginia~30K0.63×
28Maine~4K0.63×
29Vermont~2K0.60×
30Delaware~3K0.58×
31Wyoming~2K0.58×
32Rhode Island~3K0.54×
33New Hampshire~4K0.53×
34New Mexico~4K0.49×
35Montana~2K0.48×
36Maryland~10K0.47×
37Arizona~20K0.45×
38Colorado~10K0.43×
39Connecticut~7K0.41×
40Massachusetts~10K0.39×
41Hawaii~3K0.37×
42New Jersey~10K0.32×
43New York~30K0.31×
44Washington, District of Columbia~1K0.27×
45Idaho~2K0.26×
46Utah~3K0.20×
47Oregon~3K0.16×
48Nevada~3K0.16×
49Washington~5K0.15×
50California~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Weather radar, United States
0.09×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weather radar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weather radar audience
#·InterestCategoryAffinity×
01NetanyaTravel & Leisure53.37×
02Weather Underground (weather service)Home & Garden48.86×
03WeatherBugHome & Garden40.70×
04AccuWeatherHome & Garden16.85×
05National Hurricane CenterPolitics & Society10.95×
06Dazed and ConfusedMovies & TV8.84×
07National Oceanic and Atmospheric AdministrationPolitics & Society7.15×
08National Weather ServiceHome & Garden5.55×
09The Weather ChannelMovies & TV5.29×
10Weather forecastingHome & Garden4.33×
11LoggingTechnology & Electronics4.04×
12MeteorologyHome & Garden3.37×
13SpacecraftTravel & Leisure3.02×
14Tractor Supply CompanyShopping2.73×
15TractorCars & Mobility2.51×
16AircraftCars & Mobility2.32×
17Staples (Canada)Business & Career1.97×
18TreeHome & Garden1.83×
19PowerballGames1.82×
20AutoZoneCars & Mobility1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weather radar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weather radar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Need for SecurityCONSERVATISM1.34×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weather radar audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
ExtroversionTHRILL0.91×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weather radar have in United States?

Weather radar has an estimated audience of 1,789,197 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Weather radar fans?

40.4% of Weather radar fans are female, 59.6% are male, with an average age of 46.3 years.

03

Which brands do Weather radar fans like most?

Weather radar fans show strongest brand affinity for Weather Underground (weather service) (48.86×), AccuWeather (16.85×), and WeatherBug (40.7×) over the country average.

04

Where do Weather radar fans live in United States?

Weather radar fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Weather radar fans also like?

Beyond Weather radar itself, the audience over-indexes on AccuWeather (16.85×), WeatherBug (40.7×), Netanya (53.37×), and National Hurricane Center (10.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Weather radar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather radar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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