Weather radar Audience in United States

Weather radar logo

Weather radar has an estimated audience of 1,789,197 people in United States. 40.4% are female, 59.6% are male, average age 46.3. Top regions: Texas, Florida, Ohio. Top brand affinities: Weather Underground (weather service), AccuWeather, WeatherBug, Netanya, National Hurricane Center.

The average Weather radar fan in United States is 46.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include Weather Underground (weather service), AccuWeather, WeatherBug, with strongest over-indexing on Weather Underground (weather service) (48.86× the country average). Demographically, the Weather radar audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Weather radar fans

Demographic split for Weather radar audience in United States
MetricValue
Female40.4%
Male59.6%
Average age46.3
Estimated audience size1,789,197

Audience persona

The typical Weather radar fan in United States is more male, around 46.3 years old, with strong Risk Appetite tendencies and a notable affinity for Weather Underground (weather service).

Top regions in United States

Top regions ranked by reach for Weather radar in United States
RegionReachAffinity
Texas207,7311.35×
Florida187,0091.54×
Ohio99,1501.8×
Indiana74,9402.29×
Tennessee74,6912.08×
Michigan67,6331.45×
Georgia64,1881.16×
Illinois59,2990.99×
Missouri56,6931.97×
North Carolina54,2201.01×
Alabama51,3572.05×
Wisconsin46,9951.75×
Kentucky45,6062.03×
Oklahoma44,3442.23×
Pennsylvania42,5110.71×
Louisiana41,5141.8×
Minnesota37,8241.48×
South Carolina32,7681.22×
New York32,5310.33×
Arkansas31,1792.12×
Mississippi30,9612.1×
Iowa29,7362.02×
Virginia28,6220.66×
Kansas28,0531.99×
Arizona16,4700.45×
California15,9310.08×
New Jersey14,2830.31×
Maryland14,0430.46×
Massachusetts13,1480.37×
Nebraska12,9261.44×
Colorado11,9230.42×
West Virginia10,0391.2×
Connecticut7,2320.4×
Washington5,9000.16×
South Dakota4,6791.13×
New Mexico4,0290.45×
North Dakota3,9271.07×
Maine3,8260.6×
New Hampshire3,5730.51×
Oregon3,2310.16×
Utah3,1320.2×
Rhode Island2,6860.47×
Delaware2,6800.54×
Nevada2,2300.13×
Idaho2,1130.24×
Montana2,0790.42×
Hawaii2,0630.27×
Vermont1,8260.58×
Washington, District of Columbia1,3500.25×
Wyoming1,2630.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weather radar audience
BrandAffinityCategory
Weather Underground (weather service)48.86×Home & Garden
AccuWeather16.85×Home & Garden
WeatherBug40.7×Home & Garden
Netanya53.37×Travel & Leisure
National Hurricane Center10.95×Politics & Society
The Weather Channel5.29×Movies & TV
National Weather Service5.55×Home & Garden
Weather forecasting4.33×Home & Garden
United States Department of Commerce16.4×Politics & Society
Meteorology3.37×Home & Garden
National Oceanic and Atmospheric Administration7.15×Politics & Society
Dazed and Confused8.84×Movies & TV
AutoZone1.76×Cars & Mobility
Logging4.04×Technology & Electronics
Powerball1.82×Games
Tractor Supply Company2.73×Shopping
Spacecraft3.02×Travel & Leisure
Tree1.83×Home & Garden
Aircraft2.32×Cars & Mobility
Tractor2.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weather radar audience
TraitClusterScore
Risk AppetiteTHRILL2.29
PatriotismCONSERVATISM1.57
Need for SecurityCONSERVATISM1.4
Luxury OrientationPREMIUM1.19
TraditionCONSERVATISM1.16
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Weather radar
CountryShare
Japan49.5%
United States13.3%
France3.7%

See Weather radar audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Weather radar have in United States?

Weather radar has an estimated audience of 1,789,197 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Weather radar fans?

40.4% of Weather radar fans are female, 59.6% are male, with an average age of 46.3 years.

Which brands do Weather radar fans like most?

Weather radar fans show strongest brand affinity for Weather Underground (weather service) (48.86×), AccuWeather (16.85×), and WeatherBug (40.7×) over the country average.

Where do Weather radar fans live in United States?

Weather radar fans in United States are most concentrated in Texas (reach 207,731), Florida (reach 187,009), and Ohio (reach 99,150). These three regions account for the largest share of the active audience.

What other brands do Weather radar fans also like?

Beyond Weather radar itself, the audience over-indexes on AccuWeather (16.85×), WeatherBug (40.7×), Netanya (53.37×), and National Hurricane Center (10.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather radar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.