National Hurricane Center Audience in United States

National Hurricane Center logo

National Hurricane Center has an estimated audience of 3,446,096 people in United States. 53.7% are female, 46.3% are male, average age 43.1. Top regions: Florida, Texas, Louisiana. Top brand affinities: AccuWeather, Nathan Fillion, National Weather Service, Anne Burrell, ArcGIS.

The average National Hurricane Center fan in United States is 43.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Louisiana. Top brand affinities include AccuWeather, Nathan Fillion, National Weather Service, with strongest over-indexing on AccuWeather (8.3× the country average). Demographically, the National Hurricane Center audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of National Hurricane Center fans

Demographic split for National Hurricane Center audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.1
Estimated audience size3,446,096

Audience persona

The typical National Hurricane Center fan in United States is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for National Hurricane Center in United States
RegionReachAffinity
Florida1,920,2018.23×
Texas542,9401.83×
Louisiana260,8575.87×
North Carolina233,3002.25×
Georgia196,8281.85×
South Carolina169,1643.26×
Alabama113,2982.35×
Virginia104,6971.25×
New York98,3970.51×
Mississippi93,7263.3×
California74,2170.2×
Tennessee58,6890.85×
Pennsylvania58,3590.5×
Ohio56,0490.53×
New Jersey42,7460.49×
Illinois42,1020.37×
Maryland41,1550.69×
Massachusetts40,6050.6×
Michigan32,3440.36×
Indiana29,2720.46×
Colorado28,7450.53×
Connecticut26,8530.78×
Kentucky25,9630.6×
Missouri25,9470.47×
Washington22,7520.33×
Arizona22,0740.31×
Oklahoma21,7980.57×
Wisconsin20,5890.4×
Arkansas18,3780.65×
Minnesota16,7080.34×
Maine12,2570.99×
Hawaii11,7350.79×
Oregon11,5990.29×
West Virginia10,0460.63×
Kansas9,7690.36×
Rhode Island9,6240.88×
Iowa9,6190.34×
New Hampshire9,4790.7×
Nevada9,0420.27×
Utah8,5950.28×
New Mexico7,3940.43×
Washington, District of Columbia7,2710.7×
Delaware5,5140.58×
Vermont4,8740.81×
Idaho4,8500.28×
Nebraska4,7660.28×
Montana3,2780.34×
Alaska3,2700.44×
Wyoming1,9880.39×
South Dakota1,9760.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Hurricane Center audience
BrandAffinityCategory
AccuWeather8.3×Home & Garden
Nathan Fillion16.18×Movies & TV
National Weather Service10.66×Home & Garden
Anne Burrell4.63×Food & Beverages
ArcGIS42.13×Technology & Electronics
Pete Carroll9.45×Sports
Meteorology3.17×Home & Garden
WeatherBug10.79×Home & Garden
The Weather Channel4.21×Movies & TV
WAPA-TV10.42×Movies & TV
Puerto Rico2.94×Travel & Leisure
Guaynabo, Puerto Rico20.24×
Nina Dobrev6.12×Movies & TV
Weather Underground (weather service)4.95×Home & Garden
Google Maps1.63×Internet & Social Media
Florida1.51×Travel & Leisure
Crucero11.02×Travel & Leisure
Weather radar8.76×Home & Garden
Kate Upton7.06×Fashion & Accessoires
Twitch2.12×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Hurricane Center audience
TraitClusterScore
Risk AppetiteTHRILL2.4
PatriotismCONSERVATISM1.94
Luxury OrientationPREMIUM1.86
Community OrientationOPEN1.35
DIY MentalityTHRILL1.22
SpiritualityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for National Hurricane Center
CountryShare
United States51.9%
Puerto Rico8.4%
Dominican Republic4.4%

See National Hurricane Center audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does National Hurricane Center have in United States?

National Hurricane Center has an estimated audience of 3,446,096 people in United States, concentrated in Florida and Texas.

What is the gender split and age of National Hurricane Center fans?

53.7% of National Hurricane Center fans are female, 46.3% are male, with an average age of 43.1 years.

Which brands do National Hurricane Center fans like most?

National Hurricane Center fans show strongest brand affinity for AccuWeather (8.3×), Nathan Fillion (16.18×), and National Weather Service (10.66×) over the country average.

Where do National Hurricane Center fans live in United States?

National Hurricane Center fans in United States are most concentrated in Florida (reach 1,920,201), Texas (reach 542,940), and Louisiana (reach 260,857). These three regions account for the largest share of the active audience.

What other brands do National Hurricane Center fans also like?

Beyond National Hurricane Center itself, the audience over-indexes on Nathan Fillion (16.18×), National Weather Service (10.66×), Anne Burrell (4.63×), and ArcGIS (42.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Hurricane Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.