Rascasse Audience Intelligence

National Hurricane Center Audience in United States

A data profile of the people who buy, follow and care about National Hurricane Center in United States — modelled from more than twelve digital signal sources. National Hurricane Center has an estimated audience of 3,427,261 people in United States.

#47among NGO / Political Party in United States#602in Politics & Society

The average National Hurricane Center fan in United States is 43.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, North Carolina.

Top brand affinities include AccuWeather, Nathan Fillion, National Weather Service, with strongest over-indexing on AccuWeather (8.3× the country average).

Demographically, the National Hurricane Center audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Hurricane Center fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Hurricane Center profile in United States.

Audience size
3.4M
in United States
Gender
53.7%♀
46.3% male
Age
43.1
average years
Country rank
#9199
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Hurricane Center fans

53.7% are female, 46.3% are male, average age 43.1.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for National Hurricane Center audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.1
Estimated audience size3,427,261
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the National Hurricane Center audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

49.4%

of the worldwide National Hurricane Center audience comes from United States.

Worldwide audience distribution share by country for National Hurricane Center
CountryShare
United States49.4%
Puerto Rico8.1%
Dominican Republic4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Hurricane Center audience in United States is strongest.

Fig. 05

Top regions by affinity

National Hurricane Center fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M7.77×
02Louisiana~200K5.59×
03South Carolina~200K3.65×
04Mississippi~90K3.22×
05North Carolina~300K2.55×
06Alabama~100K2.18×
07Georgia~200K1.73×
08Texas~500K1.61×
09Virginia~100K1.39×
10Maine~10K1.15×
11Rhode Island~10K1.09×
12Hawaii~20K1.07×
13Vermont~5K0.87×
14Connecticut~30K0.86×
15Tennessee~60K0.81×
16New Hampshire~10K0.78×
17Delaware~7K0.76×
18Maryland~40K0.75×
19Washington, District of Columbia~7K0.72×
20West Virginia~10K0.68×
21Massachusetts~40K0.66×
22Arkansas~20K0.63×
23Kentucky~30K0.59×
24New Jersey~50K0.56×
25Oklahoma~20K0.55×
26New York~100K0.52×
27Pennsylvania~60K0.52×
28Alaska~4K0.51×
29Ohio~50K0.50×
30Colorado~30K0.50×
31Indiana~30K0.45×
32Missouri~20K0.45×
33New Mexico~8K0.45×
34Montana~4K0.40×
35Wisconsin~20K0.38×
36Kansas~10K0.36×
37Michigan~30K0.35×
38Iowa~10K0.35×
39Illinois~40K0.34×
40Arizona~20K0.34×
41North Dakota~2K0.34×
42Minnesota~20K0.33×
43South Dakota~3K0.33×
44Washington~20K0.32×
45Idaho~5K0.32×
46Nebraska~5K0.31×
47Oregon~10K0.30×
48Utah~9K0.29×
49Nevada~9K0.28×
50California~70K0.19×
Fig. 06

Affinity by region

Affinity by region — National Hurricane Center, United States
0.19×1.00×7.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Hurricane Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Hurricane Center audience
#·InterestCategoryAffinity×
01ArcGISTechnology & Electronics42.13×
02Guaynabo, Puerto RicoPOI20.24×
03Mayagüez, Puerto RicoPOI18.81×
04Nathan FillionMovies & TV16.18×
05CruceroTravel & Leisure11.02×
06WeatherBugHome & Garden10.79×
07National Weather ServiceHome & Garden10.66×
08WAPA-TVMovies & TV10.42×
09Pete CarrollSports9.45×
10Weather radarHome & Garden8.76×
11AccuWeatherHome & Garden8.30×
12Kate UptonFashion & Accessoires7.06×
13Nina DobrevMovies & TV6.12×
14Weather Underground (weather service)Home & Garden4.95×
15The Weather ChannelMovies & TV4.21×
16MeteorologyHome & Garden3.17×
17Puerto RicoTravel & Leisure2.94×
18TwitchGames2.12×
19Google MapsInternet & Social Media1.63×
20FloridaTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Hurricane Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Hurricane Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Need for SecurityCONSERVATISM1.20×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Hurricane Center audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.93×
Pet OwnershipJOY0.95×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Hurricane Center have in United States?

National Hurricane Center has an estimated audience of 3,427,261 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of National Hurricane Center fans?

53.7% of National Hurricane Center fans are female, 46.3% are male, with an average age of 43.1 years.

03

Which brands do National Hurricane Center fans like most?

National Hurricane Center fans show strongest brand affinity for AccuWeather (8.3×), Nathan Fillion (16.18×), and National Weather Service (10.66×) over the country average.

04

Where do National Hurricane Center fans live in United States?

National Hurricane Center fans in United States are most concentrated in Florida (reach ~2M), Texas (reach ~500K), and North Carolina (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do National Hurricane Center fans also like?

Beyond National Hurricane Center itself, the audience over-indexes on Nathan Fillion (16.18×), National Weather Service (10.66×), ArcGIS (42.13×), and Meteorology (3.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Hurricane Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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