A data profile of the people who buy, follow and care about Guaynabo, Puerto Rico in United States — modelled from more than twelve digital signal sources. Guaynabo, Puerto Rico has an estimated audience of 461,063 people in United States.
The average Guaynabo, Puerto Rico fan in United States is 42.1 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, New York, Texas.
Top brand affinities include Elvis Crespo, Sia, Las Vegas, with strongest over-indexing on Elvis Crespo (92.26× the country average).
Demographically, the Guaynabo, Puerto Rico audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Guaynabo, Puerto Rico fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Elvis Crespo.
The key figures that characterise the Guaynabo, Puerto Rico profile in United States.
58.4% are female, 41.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.1 |
| Estimated audience size | 461,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
Where the Guaynabo, Puerto Rico audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~80K | 2.62× | |
| 02 | Connecticut | ~9K | 1.88× | |
| 03 | New York | ~50K | 1.80× | |
| 04 | Massachusetts | ~20K | 1.78× | |
| 05 | New Jersey | ~20K | 1.66× | |
| 06 | Washington, District of Columbia | ~2K | 1.61× | |
| 07 | Virginia | ~10K | 1.27× | |
| 08 | Pennsylvania | ~20K | 1.19× | |
| 09 | Rhode Island | ~2K | 1.17× | |
| 10 | Alaska | ~1K | 1.10× | |
| 11 | Georgia | ~20K | 1.08× | |
| 12 | Vermont | <1K | 1.08× | |
| 13 | Illinois | ~20K | 1.06× | |
| 14 | North Dakota | <1K | 1.05× | |
| 15 | Maryland | ~8K | 1.04× | |
| 16 | Texas | ~40K | 1.03× | |
| 17 | North Carolina | ~10K | 1.03× | |
| 18 | Delaware | ~1K | 1.03× | |
| 19 | South Dakota | ~1K | 1.03× | |
| 20 | New Hampshire | ~2K | 1.01× | |
| 21 | Montana | ~1K | 0.99× | |
| 22 | Idaho | ~2K | 0.95× | |
| 23 | Maine | ~2K | 0.95× | |
| 24 | West Virginia | ~2K | 0.94× | |
| 25 | Wisconsin | ~6K | 0.93× | |
| 26 | Hawaii | ~2K | 0.93× | |
| 27 | Colorado | ~7K | 0.92× | |
| 28 | New Mexico | ~2K | 0.92× | |
| 29 | Nebraska | ~2K | 0.91× | |
| 30 | Mississippi | ~3K | 0.90× | |
| 31 | Kansas | ~3K | 0.89× | |
| 32 | South Carolina | ~6K | 0.88× | |
| 33 | Iowa | ~3K | 0.88× | |
| 34 | Arkansas | ~3K | 0.88× | |
| 35 | Utah | ~4K | 0.87× | |
| 36 | Louisiana | ~5K | 0.86× | |
| 37 | Nevada | ~4K | 0.86× | |
| 38 | Minnesota | ~6K | 0.85× | |
| 39 | Oklahoma | ~4K | 0.85× | |
| 40 | Indiana | ~7K | 0.84× | |
| 41 | Kentucky | ~5K | 0.84× | |
| 42 | Tennessee | ~8K | 0.83× | |
| 43 | Oregon | ~4K | 0.83× | |
| 44 | Alabama | ~5K | 0.82× | |
| 45 | Ohio | ~10K | 0.81× | |
| 46 | Arizona | ~8K | 0.81× | |
| 47 | Missouri | ~6K | 0.81× | |
| 48 | Washington | ~7K | 0.78× | |
| 49 | Michigan | ~9K | 0.73× | |
| 50 | California | ~40K | 0.72× |
The strongest cross-interests of the Guaynabo, Puerto Rico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elvis Crespo | Music & Radio | 92.26× | ||
| 02 | Campeonato Brasileiro Série B | Sports | 56.65× | ||
| 03 | Sia | Music & Radio | 39.06× | ||
| 04 | Alianza Lima | Sports | 33.46× | ||
| 05 | National Hurricane Center | Politics & Society | 20.24× | ||
| 06 | Matt Bomer | Movies & TV | 17.43× | ||
| 07 | El País | News | 15.08× | ||
| 08 | Neil Patrick Harris | Movies & TV | 13.94× | ||
| 09 | Prison Break | Movies & TV | 12.06× | ||
| 10 | Bolero | Music & Radio | 11.40× | ||
| 11 | Daddy Yankee | Music & Radio | 11.33× | ||
| 12 | Ricky Martin | Music & Radio | 10.28× | ||
| 13 | Volaris | Travel & Leisure | 10.18× | ||
| 14 | Web server | Technology & Electronics | 8.59× | ||
| 15 | Las Vegas | Travel & Leisure | 7.22× | ||
| 16 | Milwaukee Brewers | Sports | 6.22× | ||
| 17 | Island | Travel & Leisure | 5.42× | ||
| 18 | Caribbean | Travel & Leisure | 4.86× | ||
| 19 | Meteorology | Home & Garden | 4.48× | ||
| 20 | Google Maps | Internet & Social Media | 2.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.38× | |
| Spirituality | BALANCE | 1.85× | |
| Indulgence | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Guaynabo, Puerto Rico has an estimated audience of 461,063 people in United States, concentrated in Florida and New York.
58.4% of Guaynabo, Puerto Rico fans are female, 41.6% are male, with an average age of 42.1 years.
Guaynabo, Puerto Rico fans show strongest brand affinity for Elvis Crespo (92.26×), Sia (39.06×), and Las Vegas (7.22×) over the country average.
Guaynabo, Puerto Rico fans in United States are most concentrated in Florida (reach ~80K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Guaynabo, Puerto Rico itself, the audience over-indexes on Sia (39.06×), Las Vegas (7.22×), National Hurricane Center (20.24×), and Web server (8.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Guaynabo, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.