Guaynabo, Puerto Rico Audience in United States

Guaynabo, Puerto Rico logo

Guaynabo, Puerto Rico has an estimated audience of 461,063 people in United States. 58.4% are female, 41.6% are male, average age 42.1. Top regions: Florida, New York, Texas. Top brand affinities: Kendra Scott, Nationality, Historic site, Schenectady County, New York, Governor of Michigan.

The average Guaynabo, Puerto Rico fan in United States is 42.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Kendra Scott, Nationality, Historic site, with strongest over-indexing on Kendra Scott (10.01× the country average). Demographically, the Guaynabo, Puerto Rico audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Guaynabo, Puerto Rico fans

Demographic split for Guaynabo, Puerto Rico audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.1
Estimated audience size461,063

Audience persona

The typical Guaynabo, Puerto Rico fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Guaynabo, Puerto Rico in United States
RegionReachAffinity
Florida89,4822.87×
New York50,2941.95×
Texas42,7001.08×
California37,4220.74×
New Jersey20,1421.72×
Massachusetts18,2602.01×
Pennsylvania17,6451.14×
Illinois16,6461.08×
Georgia16,3571.15×
Virginia14,2841.27×
North Carolina14,2131.02×
Ohio10,0490.71×
Maryland8,3311.05×
Connecticut8,0371.74×
Washington6,6500.72×
Colorado6,1710.85×
Michigan6,0240.5×
Wisconsin5,8850.85×
Arizona5,8730.62×
Tennessee5,7900.63×
Indiana5,7170.68×
Minnesota5,0670.77×
South Carolina4,6700.67×
Missouri4,1810.56×
Louisiana3,9440.66×
Washington, District of Columbia3,3132.39×
Oregon3,0920.59×
Alabama3,0390.47×
Nevada2,8290.63×
Utah2,7760.67×
Kentucky2,7470.48×
Iowa2,4360.64×
Oklahoma2,2590.44×
Idaho2,2160.96×
Rhode Island1,9091.3×
Arkansas1,9030.5×
Kansas1,8660.51×
Mississippi1,8360.48×
New Hampshire1,7690.97×
West Virginia1,5150.71×
Alaska1,5121.53×
Delaware1,3501.06×
Wyoming1,3371.96×
Hawaii1,3370.67×
Nebraska1,3250.57×
Montana1,3181.03×
New Mexico1,3180.57×
Maine1,3050.79×
South Dakota1,3011.22×
North Dakota1,2671.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guaynabo, Puerto Rico audience
BrandAffinityCategory
Kendra Scott10.01×Fashion & Accessoires
Nationality6.49×Politics & Society
Historic site11.97×Arts & Culture
Schenectady County, New York55.82×Travel & Leisure
Governor of Michigan12.45×Politics & Society
Hipster13.11×Politics & Society
Totally Spies!15.08×Movies & TV
Personality7.07×Business & Career
Kento Yamazaki12.78×Movies & TV
Vocal harmony5.04×Music & Radio
Grinch4.44×Movies & TV
Goop5.74×Internet & Social Media
Google Home6.85×Technology & Electronics
Combat sport1.68×Sports
Wok6.8×Food & Beverages
Panama3.81×Travel & Leisure
Kyokushin15.17×Sports
Carnival of Souls20×Movies & TV
Natural rubber2×Cars & Mobility
James Madison University11.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guaynabo, Puerto Rico audience
TraitClusterScore
PatriotismCONSERVATISM2.4
Risk AppetiteTHRILL1.85
ExtroversionTHRILL1.45
Luxury OrientationPREMIUM1.44
SpiritualityBALANCE1.4
Need for SecurityCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Guaynabo, Puerto Rico
CountryShare
United States90.2%
Mexico1.9%
Italy1.6%

See Guaynabo, Puerto Rico audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Guaynabo, Puerto Rico have in United States?

Guaynabo, Puerto Rico has an estimated audience of 461,063 people in United States, concentrated in Florida and New York.

What is the gender split and age of Guaynabo, Puerto Rico fans?

58.4% of Guaynabo, Puerto Rico fans are female, 41.6% are male, with an average age of 42.1 years.

Which brands do Guaynabo, Puerto Rico fans like most?

Guaynabo, Puerto Rico fans show strongest brand affinity for Kendra Scott (10.01×), Nationality (6.49×), and Historic site (11.97×) over the country average.

Where do Guaynabo, Puerto Rico fans live in United States?

Guaynabo, Puerto Rico fans in United States are most concentrated in Florida (reach 89,482), New York (reach 50,294), and Texas (reach 42,700). These three regions account for the largest share of the active audience.

What other brands do Guaynabo, Puerto Rico fans also like?

Beyond Guaynabo, Puerto Rico itself, the audience over-indexes on Nationality (6.49×), Historic site (11.97×), Schenectady County, New York (55.82×), and Governor of Michigan (12.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guaynabo, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.