Alianza Lima Audience in United States
Alianza Lima has an estimated audience of 819,439 people in United States. 38.5% are female, 61.5% are male, average age 40.1. Top regions: Florida, New Jersey, California. Top brand affinities: Baylor Bears football, Club Universitario de Deportes, Peruvian Primera División, Peru national football team, Sporting Cristal.
The average Alianza Lima fan in United States is 40.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New Jersey, California. Top brand affinities include Baylor Bears football, Club Universitario de Deportes, Peruvian Primera División, with strongest over-indexing on Baylor Bears football (321.22× the country average). Demographically, the Alianza Lima audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Alianza Lima fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 40.1 |
| Estimated audience size | 819,439 |
Audience persona
The typical Alianza Lima fan in United States is more male, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Baylor Bears football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 183,006 | 3.3× |
| New Jersey | 156,005 | 7.49× |
| California | 137,016 | 1.52× |
| New York | 129,282 | 2.82× |
| Virginia | 60,234 | 3.02× |
| Texas | 48,274 | 0.69× |
| Maryland | 40,007 | 2.84× |
| Connecticut | 35,319 | 4.3× |
| North Carolina | 22,591 | 0.92× |
| Utah | 20,422 | 2.78× |
| Georgia | 18,234 | 0.72× |
| Pennsylvania | 17,646 | 0.64× |
| Massachusetts | 17,302 | 1.07× |
| Illinois | 15,807 | 0.58× |
| Colorado | 14,359 | 1.11× |
| Washington | 12,801 | 0.78× |
| Nevada | 10,356 | 1.31× |
| Ohio | 9,090 | 0.36× |
| Indiana | 7,434 | 0.5× |
| Tennessee | 7,128 | 0.43× |
| Idaho | 5,952 | 1.45× |
| South Carolina | 5,069 | 0.41× |
| Wisconsin | 4,748 | 0.39× |
| Kentucky | 4,567 | 0.44× |
| Arizona | 4,550 | 0.27× |
| Washington, District of Columbia | 4,502 | 1.83× |
| Michigan | 4,496 | 0.21× |
| Minnesota | 3,882 | 0.33× |
| Oklahoma | 3,713 | 0.41× |
| Missouri | 3,399 | 0.26× |
| Oregon | 2,958 | 0.31× |
| Alabama | 2,911 | 0.25× |
| Louisiana | 2,864 | 0.27× |
| New Hampshire | 2,247 | 0.7× |
| Rhode Island | 2,170 | 0.83× |
| West Virginia | 2,117 | 0.55× |
| Delaware | 1,953 | 0.86× |
| Kansas | 1,930 | 0.3× |
| Iowa | 1,666 | 0.25× |
| New Mexico | 1,644 | 0.4× |
| Arkansas | 1,606 | 0.24× |
| Nebraska | 1,423 | 0.35× |
| Mississippi | 1,003 | 0.15× |
| Hawaii | 862 | 0.24× |
| Maine | 744 | 0.25× |
| Wyoming | 681 | 0.56× |
| Montana | 626 | 0.28× |
| Alaska | 596 | 0.34× |
| Vermont | 542 | 0.38× |
| South Dakota | 419 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baylor Bears football | 321.22× | Sports |
| Club Universitario de Deportes | 217.44× | Sports |
| Peruvian Primera División | 130.32× | Sports |
| Peru national football team | 205.2× | Sports |
| Sporting Cristal | 110.68× | Sports |
| Uruguay | 23.62× | Travel & Leisure |
| Trujillo, Peru | 59.87× | Travel & Leisure |
| Regions of Peru | 56.36× | Travel & Leisure |
| FBC Melgar | 293.68× | Sports |
| Liga Nacional de Fútbol Profesional de Honduras | 115.1× | Sports |
| Peruvian cumbia | 41.61× | Music & Radio |
| University of Lima | 127.6× | Business & Career |
| Liga Nacional de Fútbol de Guatemala | 94.82× | Sports |
| León, Spain | 62.02× | Travel & Leisure |
| Guatemala national football team | 93.99× | Sports |
| Kaskus | 314.57× | Internet & Social Media |
| Departments of Guatemala | 49.12× | Travel & Leisure |
| Puebla | 20.67× | Travel & Leisure |
| Wong (supermarket) | 102.99× | Food & Beverages |
| Yo Soy (Perú) | 45.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.43 |
| Spirituality | BALANCE | 1.38 |
| Travelling | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.13 |
| Social Media Usage | JOY | 1.1 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Peru | 67.9% |
| Brazil | 7.0% |
| United States | 5.9% |
See Alianza Lima audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Alianza Lima have in United States?
Alianza Lima has an estimated audience of 819,439 people in United States, concentrated in Florida and New Jersey.
What is the gender split and age of Alianza Lima fans?
38.5% of Alianza Lima fans are female, 61.5% are male, with an average age of 40.1 years.
Which brands do Alianza Lima fans like most?
Alianza Lima fans show strongest brand affinity for Baylor Bears football (321.22×), Club Universitario de Deportes (217.44×), and Peruvian Primera División (130.32×) over the country average.
Where do Alianza Lima fans live in United States?
Alianza Lima fans in United States are most concentrated in Florida (reach 183,006), New Jersey (reach 156,005), and California (reach 137,016). These three regions account for the largest share of the active audience.
What other brands do Alianza Lima fans also like?
Beyond Alianza Lima itself, the audience over-indexes on Club Universitario de Deportes (217.44×), Peruvian Primera División (130.32×), Peru national football team (205.2×), and Sporting Cristal (110.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Alianza Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.