Trujillo, Peru Audience in United States

Trujillo, Peru logo

Trujillo, Peru has an estimated audience of 2,218,800 people in United States. 46.0% are female, 54.0% are male, average age 40.5. Top regions: California, New York, Florida. Top brand affinities: Nationality, Minnesota, Schenectady County, New York, Kendra Scott, Mackenzie Foy.

The average Trujillo, Peru fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Nationality, Minnesota, Schenectady County, New York, with strongest over-indexing on Nationality (10.87× the country average). Demographically, the Trujillo, Peru audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Trujillo, Peru fans

Demographic split for Trujillo, Peru audience in United States
MetricValue
Female46.0%
Male54.0%
Average age40.5
Estimated audience size2,218,800

Audience persona

The typical Trujillo, Peru fan in United States is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Trujillo, Peru in United States
RegionReachAffinity
California358,0401.47×
New York329,5722.66×
Florida223,7431.49×
Texas198,3241.04×
New Jersey119,8202.12×
Pennsylvania91,0501.22×
Massachusetts86,7351.98×
Illinois62,4880.85×
Georgia59,5570.87×
New Mexico55,9065.02×
North Carolina53,7120.8×
Virginia50,1590.93×
Maryland40,8671.07×
Colorado39,5291.13×
Washington38,5960.87×
Ohio35,3920.52×
Connecticut33,6111.51×
Arizona32,6820.72×
Michigan32,0940.55×
Tennessee26,5650.6×
Indiana23,0620.57×
Minnesota22,1340.7×
Utah21,5571.08×
Oregon20,9350.82×
Missouri19,5690.55×
South Carolina18,9360.57×
Louisiana17,5380.61×
Wisconsin17,5220.52×
Rhode Island16,5502.34×
Kentucky14,8960.54×
Nevada14,6440.68×
Washington, District of Columbia13,0251.95×
Alabama12,1550.39×
Oklahoma12,0090.49×
Wyoming10,0963.07×
Kansas9,6610.55×
Iowa9,0680.5×
Arkansas8,1860.45×
New Hampshire7,4430.85×
Mississippi6,6230.36×
Idaho6,3660.57×
Nebraska6,3300.57×
Maine5,2930.67×
Hawaii5,0330.53×
Delaware3,8110.62×
Vermont3,6280.93×
Montana3,6190.59×
West Virginia3,5660.35×
Alaska2,7280.57×
South Dakota1,5310.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trujillo, Peru audience
BrandAffinityCategory
Nationality10.87×Politics & Society
Minnesota6.78×Travel & Leisure
Schenectady County, New York84.91×Travel & Leisure
Kendra Scott9.36×Fashion & Accessoires
Mackenzie Foy21.11×Fashion & Accessoires
Governor of Michigan15.12×Politics & Society
Google Home12.62×Technology & Electronics
Grinch6.21×Movies & TV
Hipster13.5×Politics & Society
jordy nelson22.24×Sports
Spinal muscular atrophy12.37×Health
Buying and Selling Real Estate10.16×Home & Garden
Jai26.17×Movies & TV
Hibachi9.9×Food & Beverages
Wok8.19×Food & Beverages
Vocal harmony5.4×Music & Radio
Goop6.28×Internet & Social Media
James Madison University14.35×Business & Career
Home construction1.61×Home & Garden
Historic site4.73×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trujillo, Peru audience
TraitClusterScore
SpiritualityBALANCE1.6
Urban LifestyleOPEN1.51
Need for SecurityCONSERVATISM1.41
Risk AppetiteTHRILL1.29
PatriotismCONSERVATISM1.26
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Trujillo, Peru
CountryShare
Peru22.3%
Mexico15.7%
United States15.0%

See Trujillo, Peru audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Trujillo, Peru have in United States?

Trujillo, Peru has an estimated audience of 2,218,800 people in United States, concentrated in California and New York.

What is the gender split and age of Trujillo, Peru fans?

46.0% of Trujillo, Peru fans are female, 54.0% are male, with an average age of 40.5 years.

Which brands do Trujillo, Peru fans like most?

Trujillo, Peru fans show strongest brand affinity for Nationality (10.87×), Minnesota (6.78×), and Schenectady County, New York (84.91×) over the country average.

Where do Trujillo, Peru fans live in United States?

Trujillo, Peru fans in United States are most concentrated in California (reach 358,040), New York (reach 329,572), and Florida (reach 223,743). These three regions account for the largest share of the active audience.

What other brands do Trujillo, Peru fans also like?

Beyond Trujillo, Peru itself, the audience over-indexes on Minnesota (6.78×), Schenectady County, New York (84.91×), Kendra Scott (9.36×), and Mackenzie Foy (21.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trujillo, Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.