Rascasse Audience Intelligence

Trujillo, Peru Audience in United States

A data profile of the people who buy, follow and care about Trujillo, Peru in United States — modelled from more than twelve digital signal sources. Trujillo, Peru has an estimated audience of 2,218,800 people in United States.

#194among City in United States#1016among POI in United States#1036in Travel & Leisure

The average Trujillo, Peru fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Web server, Machu Picchu, Alianza Lima, with strongest over-indexing on Web server (18.53× the country average).

Demographically, the Trujillo, Peru audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trujillo, Peru fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trujillo, Peru profile in United States.

Audience size
2.2M
in United States
Gender
46.0%♀
54.0% male
Age
40.5
average years
Country rank
#13107
POI in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trujillo, Peru fans

46.0% are female, 54.0% are male, average age 40.5.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Trujillo, Peru audience in United States
MetricValue
Female46.0%
Male54.0%
Average age40.5
Estimated audience size2,218,800
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Trujillo, Peru audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Trujillo, Peru audience comes from United States.

Worldwide audience distribution share by country for Trujillo, Peru
CountryShare
Peru22.3%
Mexico15.7%
United States15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trujillo, Peru audience in United States is strongest.

Fig. 05

Top regions by affinity

Trujillo, Peru fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K4.40×
02Utah~70K3.41×
03New York~300K2.32×
04Wyoming~7K2.12×
05New Jersey~100K1.88×
06Rhode Island~10K1.85×
07Massachusetts~80K1.74×
08Washington, District of Columbia~10K1.68×
09Idaho~20K1.45×
10Florida~200K1.43×
11Connecticut~30K1.37×
12California~300K1.33×
13Colorado~40K1.17×
14Pennsylvania~80K1.11×
15Virginia~60K1.06×
16Maryland~40K1.04×
17Alaska~5K0.97×
18Texas~200K0.96×
19North Dakota~4K0.93×
20Washington~40K0.92×
21Oregon~20K0.92×
22New Hampshire~8K0.92×
23Montana~6K0.90×
24South Dakota~5K0.90×
25Hawaii~8K0.87×
26Delaware~5K0.87×
27Georgia~60K0.86×
28Maine~7K0.86×
29Arizona~40K0.83×
30Illinois~60K0.82×
31West Virginia~9K0.82×
32North Carolina~50K0.81×
33Nevada~20K0.81×
34Nebraska~9K0.80×
35Kansas~10K0.78×
36Mississippi~10K0.77×
37Minnesota~20K0.76×
38Arkansas~10K0.76×
39Louisiana~20K0.75×
40Kentucky~20K0.74×
41Iowa~10K0.73×
42Oklahoma~20K0.72×
43South Carolina~20K0.71×
44Wisconsin~20K0.71×
45Tennessee~30K0.69×
46Indiana~30K0.67×
47Missouri~20K0.67×
48Alabama~20K0.67×
49Michigan~40K0.63×
50Ohio~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Trujillo, Peru, United States
0.59×1.00×4.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trujillo, Peru audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trujillo, Peru audience
#·InterestCategoryAffinity×
01Alianza LimaSports59.87×
02Machu PicchuTravel & Leisure55.15×
03Elvis CrespoMusic & Radio37.55×
04Hamburger SVSports27.30×
05Sporting CristalSports23.15×
06El PaísNews21.23×
07FIFA Club World CupSports20.70×
08MontevideoTravel & Leisure19.72×
09Web serverTechnology & Electronics18.53×
10Lyric poetryLiterature18.46×
11Atlético MadridSports17.31×
12VolarisTravel & Leisure11.71×
13Colorado RockiesSports10.65×
14Cillian MurphyMovies & TV8.54×
15Las VegasTravel & Leisure5.08×
16Milwaukee BrewersSports5.04×
17PhilippinesTravel & Leisure4.74×
18Detroit TigersSports3.84×
19WhatsAppInternet & Social Media3.70×
20Real Madrid C.F.Sports3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trujillo, Peru audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trujillo, Peru audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
SpiritualityBALANCE2.17×
Urban LifestyleOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trujillo, Peru audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.27×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trujillo, Peru have in United States?

Trujillo, Peru has an estimated audience of 2,218,800 people in United States, concentrated in California and New York.

02

What is the gender split and age of Trujillo, Peru fans?

46.0% of Trujillo, Peru fans are female, 54.0% are male, with an average age of 40.5 years.

03

Which brands do Trujillo, Peru fans like most?

Trujillo, Peru fans show strongest brand affinity for Web server (18.53×), Machu Picchu (55.15×), and Alianza Lima (59.87×) over the country average.

04

Where do Trujillo, Peru fans live in United States?

Trujillo, Peru fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Trujillo, Peru fans also like?

Beyond Trujillo, Peru itself, the audience over-indexes on Machu Picchu (55.15×), Alianza Lima (59.87×), Atlético Madrid (17.31×), and Las Vegas (5.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trujillo, Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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