Philippines Audience in United States

Philippines logo

Philippines has an estimated audience of 18,771,527 people in United States. 52.2% are female, 47.8% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Spotify, NFL, NBA, Electronic music, Alternative rock.

The average Philippines fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spotify, NFL, NBA, with strongest over-indexing on Spotify (1.74× the country average). Demographically, the Philippines audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Philippines fans

Demographic split for Philippines audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.0
Estimated audience size18,771,527

Audience persona

The typical Philippines fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Spotify.

Top regions in United States

Top regions ranked by reach for Philippines in United States
RegionReachAffinity
California3,340,5021.62×
Texas1,704,5031.06×
Florida1,260,9930.99×
New York1,106,9081.06×
Illinois805,8101.29×
Washington600,1161.59×
Pennsylvania563,7490.89×
Georgia542,9370.94×
Virginia532,1371.16×
North Carolina504,0650.89×
New Jersey502,4401.05×
Ohio460,7200.8×
Arizona423,5811.11×
Michigan422,0970.86×
Massachusetts335,9110.91×
Maryland335,7711.04×
Tennessee306,3180.81×
Nevada293,4881.62×
Indiana281,4530.82×
Colorado276,9260.94×
Missouri258,1820.85×
Hawaii246,9673.06×
Oregon244,8391.14×
Minnesota243,5840.91×
South Carolina227,8400.81×
Wisconsin226,2830.8×
Louisiana211,0270.87×
Alabama196,4330.75×
Utah195,3761.16×
Kentucky189,6040.81×
Oklahoma174,5960.84×
Connecticut166,4910.88×
Arkansas141,9780.92×
Kansas126,4880.86×
Iowa117,8860.76×
Mississippi109,5760.71×
Idaho85,1860.9×
New Mexico82,6500.88×
Alaska72,7891.81×
Washington, District of Columbia70,6351.25×
Nebraska70,1020.74×
West Virginia57,9230.66×
New Hampshire57,4480.78×
Rhode Island55,4730.93×
Maine54,5870.81×
Montana41,9910.81×
Delaware38,9780.75×
North Dakota37,4850.97×
South Dakota33,1570.76×
Vermont23,6150.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philippines audience
BrandAffinityCategory
Spotify1.74×Internet & Social Media
NFL1.5×Sports
NBA1.69×Sports
Electronic music1.68×Music & Radio
Alternative rock1.83×Music & Radio
Meme1.59×Internet & Social Media
Jazz music1.57×Music & Radio
Anime movies1.89×Movies & TV
Starbucks1.6×Food & Beverages
Sephora1.77×Shopping
Flower1.59×Home & Garden
Comics1.75×Literature
Cake1.77×Food & Beverages
Heavy metal music1.51×Music & Radio
1080i1.9×Technology & Electronics
Classical music1.58×Music & Radio
Veganism1.57×Food & Beverages
Pizza Hut1.61×Food & Beverages
Indonesia2.96×Travel & Leisure
Tea1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philippines audience
TraitClusterScore
PatriotismCONSERVATISM1.23
Social Media UsageJOY1.2
Early Adopter MentalityPOWER1.2
SpiritualityBALANCE1.17
Need for SecurityCONSERVATISM1.11
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Philippines
CountryShare
China16.9%
United States10.5%
Japan9.0%

See Philippines audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Philippines have in United States?

Philippines has an estimated audience of 18,771,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Philippines fans?

52.2% of Philippines fans are female, 47.8% are male, with an average age of 37.0 years.

Which brands do Philippines fans like most?

Philippines fans show strongest brand affinity for Spotify (1.74×), NFL (1.5×), and NBA (1.69×) over the country average.

Where do Philippines fans live in United States?

Philippines fans in United States are most concentrated in California (reach 3,340,502), Texas (reach 1,704,503), and Florida (reach 1,260,993). These three regions account for the largest share of the active audience.

What other brands do Philippines fans also like?

Beyond Philippines itself, the audience over-indexes on NFL (1.5×), NBA (1.69×), Electronic music (1.68×), and Alternative rock (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.