Rascasse Audience Intelligence

Philippines Audience in United States

A data profile of the people who buy, follow and care about Philippines in United States — modelled from more than twelve digital signal sources. Philippines has an estimated audience of 18,771,527 people in United States.

#16among Country in United States#92among POI in United States#156in Travel & Leisure

The average Philippines fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, Spotify, NBA, with strongest over-indexing on NFL (1.5× the country average).

Demographically, the Philippines audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Travelling, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philippines fan in United States is balanced, around 37.0 years old, with strong Travelling tendencies and a notable affinity for NFL.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philippines profile in United States.

Audience size
18.8M
in United States
Gender
52.2%♀
47.8% male
Age
37.0
average years
Country rank
#1778
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philippines fans

52.2% are female, 47.8% are male, average age 37.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Philippines audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.0
Estimated audience size18,771,527
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Philippines audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4916%
50+20%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Philippines audience comes from United States.

Worldwide audience distribution share by country for Philippines
CountryShare
China16.9%
United States10.5%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philippines audience in United States is strongest.

Fig. 05

Top regions by affinity

Philippines fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K3.18×
02Alaska~80K2.01×
03Nevada~300K1.57×
04California~3M1.53×
05Washington~600K1.49×
06Illinois~700K1.17×
07Utah~200K1.17×
08Washington, District of Columbia~60K1.15×
09Virginia~500K1.14×
10Oregon~200K1.11×
11Arizona~400K1.08×
12North Dakota~40K1.07×
13Texas~1.5M1.04×
14New Jersey~500K1.02×
15Maryland~300K1.00×
16New York~1M0.99×
17Florida~1M0.94×
18Idaho~90K0.94×
19Colorado~300K0.92×
20Minnesota~200K0.92×
21Georgia~500K0.91×
22New Mexico~90K0.91×
23Pennsylvania~600K0.90×
24North Carolina~500K0.89×
25Arkansas~100K0.89×
26Kansas~100K0.89×
27Louisiana~200K0.87×
28Montana~50K0.87×
29Massachusetts~300K0.86×
30Oklahoma~200K0.86×
31South Dakota~40K0.86×
32Missouri~300K0.85×
33Connecticut~200K0.85×
34Rhode Island~50K0.85×
35Indiana~300K0.84×
36South Carolina~200K0.83×
37Maine~60K0.83×
38Michigan~400K0.82×
39Wisconsin~200K0.82×
40Kentucky~200K0.81×
41Iowa~100K0.81×
42Nebraska~80K0.81×
43Delaware~40K0.80×
44Tennessee~300K0.79×
45New Hampshire~60K0.79×
46Vermont~30K0.78×
47Ohio~400K0.77×
48Alabama~200K0.76×
49Mississippi~100K0.73×
50West Virginia~60K0.70×
Fig. 06

Affinity by region

Affinity by region — Philippines, United States
0.70×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philippines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philippines audience
#·InterestCategoryAffinity×
01IndonesiaTravel & Leisure2.96×
021080iTechnology & Electronics1.90×
03Anime moviesMovies & TV1.89×
04Alternative rockMusic & Radio1.83×
05SephoraShopping1.77×
06CakeFood & Beverages1.77×
07ComicsLiterature1.75×
08SpotifyInternet & Social Media1.74×
09NBASports1.69×
10Electronic musicMusic & Radio1.68×
11Pizza HutFood & Beverages1.61×
12StarbucksFood & Beverages1.60×
13MemeInternet & Social Media1.59×
14FlowerHome & Garden1.59×
15Classical musicMusic & Radio1.58×
16Jazz musicMusic & Radio1.57×
17VeganismFood & Beverages1.57×
18McDonald'sFood & Beverages1.53×
19Heavy metal musicMusic & Radio1.51×
20NFLSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philippines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philippines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.46×
Social Media UsageJOY1.44×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philippines audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
Community OrientationOPEN1.00×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philippines have in United States?

Philippines has an estimated audience of 18,771,527 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Philippines fans?

52.2% of Philippines fans are female, 47.8% are male, with an average age of 37.0 years.

03

Which brands do Philippines fans like most?

Philippines fans show strongest brand affinity for NFL (1.5×), Spotify (1.74×), and NBA (1.69×) over the country average.

04

Where do Philippines fans live in United States?

Philippines fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Philippines fans also like?

Beyond Philippines itself, the audience over-indexes on Spotify (1.74×), NBA (1.69×), Electronic music (1.68×), and Alternative rock (1.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Philippines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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