Philippines Audience in Germany
Philippines has an estimated audience of 2,181,303 people in Germany. 55.5% are female, 44.5% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, Natural World, Cindy Crawford, Tagalog language, Julia Roberts.
The average Philippines fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, Natural World, Cindy Crawford, with strongest over-indexing on Millie Bobby Brown (5.43× the country average). Demographically, the Philippines audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Philippines fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 37.2 |
| Estimated audience size | 2,181,303 |
Audience persona
The typical Philippines fan in Germany is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 527,734 | 1.11× |
| Bayern | 464,304 | 1.32× |
| Baden-Württemberg | 387,511 | 1.3× |
| Niedersachsen | 207,105 | 0.98× |
| Hessen | 199,588 | 1.2× |
| Rheinland-Pfalz | 115,527 | 1.06× |
| Sachsen | 106,345 | 0.99× |
| Berlin | 101,818 | 1.04× |
| Schleswig-Holstein | 75,475 | 0.96× |
| Hamburg | 59,599 | 1.21× |
| Brandenburg | 56,957 | 0.84× |
| Thüringen | 44,306 | 0.8× |
| Sachsen-Anhalt | 39,399 | 0.7× |
| Mecklenburg-Vorpommern | 29,235 | 0.7× |
| Saarland | 21,609 | 0.81× |
| Bremen | 18,229 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 5.43× | Movies & TV |
| Natural World | 2.82× | Fashion & Accessoires |
| Cindy Crawford | 9.32× | Fashion & Accessoires |
| Tagalog language | 11.88× | Politics & Society |
| Julia Roberts | 3.68× | Movies & TV |
| Indonesia | 2.81× | Travel & Leisure |
| Computer Arts | 7.59× | Technology & Electronics |
| George Clooney | 3.31× | Movies & TV |
| Rowan Atkinson | 4.94× | Movies & TV |
| Canada | 1.54× | Travel & Leisure |
| Boracay | 10.32× | Travel & Leisure |
| Filipino language | 11.7× | Politics & Society |
| Short film | 1.72× | Movies & TV |
| Brooke Shields | 4.7× | Movies & TV |
| Thailand | 2.52× | Travel & Leisure |
| Mario Vargas Llosa | 9.38× | Literature |
| Eraserheads | 12.9× | Music & Radio |
| Asia | 1.54× | Travel & Leisure |
| Sadie Sink | 2.55× | Movies & TV |
| CBS Corporation | 9.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.45 |
| Convenience Orientation | PREMIUM | 1.43 |
| Patriotism | CONSERVATISM | 1.34 |
| Travelling | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.9% |
| United States | 10.5% |
| Japan | 9.0% |
See Philippines audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Philippines have in Germany?
Philippines has an estimated audience of 2,181,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Philippines fans?
55.5% of Philippines fans are female, 44.5% are male, with an average age of 37.2 years.
Which brands do Philippines fans like most?
Philippines fans show strongest brand affinity for Millie Bobby Brown (5.43×), Natural World (2.82×), and Cindy Crawford (9.32×) over the country average.
Where do Philippines fans live in Germany?
Philippines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 527,734), Bayern (reach 464,304), and Baden-Württemberg (reach 387,511). These three regions account for the largest share of the active audience.
What other brands do Philippines fans also like?
Beyond Philippines itself, the audience over-indexes on Natural World (2.82×), Cindy Crawford (9.32×), Tagalog language (11.88×), and Julia Roberts (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.