Indonesia Audience in Germany
A data profile of the people who buy, follow and care about Indonesia in Germany — modelled from more than twelve digital signal sources. Indonesia has an estimated audience of 2,965,217 people in Germany.
The average Indonesia fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TVB, Kitchen, Tagesschau, with strongest over-indexing on TVB (20× the country average).
Demographically, the Indonesia audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Indonesia fan in Germany is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for TVB.
At a glance
The key figures that characterise the Indonesia profile in Germany.
Search interest · 12-month trend
Demographics of Indonesia fans
54.1% are female, 45.9% are male, average age 37.5.
Gender split
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 37.5 |
| Estimated audience size | 2,965,217 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Indonesia audience comes from Germany.
| Country | Share |
|---|---|
| China | 16.5% |
| Indonesia | 11.6% |
| United States | 9.0% |
Geography
Where the Indonesia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.19× | |
| 02 | Hamburg | ~80K | 1.18× | |
| 03 | Baden-Württemberg | ~500K | 1.17× | |
| 04 | Bayern | ~600K | 1.16× | |
| 05 | Berlin | ~200K | 1.13× | |
| 06 | Nordrhein-Westfalen | ~700K | 1.10× | |
| 07 | Bremen | ~30K | 1.07× | |
| 08 | Rheinland-Pfalz | ~200K | 1.01× | |
| 09 | Niedersachsen | ~300K | 0.98× | |
| 10 | Sachsen | ~100K | 0.98× | |
| 11 | Schleswig-Holstein | ~100K | 0.94× | |
| 12 | Thüringen | ~70K | 0.89× | |
| 13 | Brandenburg | ~80K | 0.86× | |
| 14 | Saarland | ~30K | 0.84× | |
| 15 | Mecklenburg-Vorpommern | ~50K | 0.82× | |
| 16 | Sachsen-Anhalt | ~60K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Indonesia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVB | Movies & TV | 20.00× | ||
| 02 | Bleacher Report | Sports | 10.04× | ||
| 03 | Papua New Guinea | Travel & Leisure | 6.23× | ||
| 04 | Malaysia | Travel & Leisure | 5.69× | ||
| 05 | Mel Gibson | Movies & TV | 5.06× | ||
| 06 | Soap | Beauty & Wellness | 3.69× | ||
| 07 | Country rap | Music & Radio | 3.63× | ||
| 08 | Kitchen | Home & Garden | 2.78× | ||
| 09 | Art film | Movies & TV | 2.69× | ||
| 10 | Ballet | Music & Radio | 2.60× | ||
| 11 | Electric guitar | Music & Radio | 2.54× | ||
| 12 | Deutsch lernen | Business & Career | 2.52× | ||
| 13 | Satire | Literature | 2.38× | ||
| 14 | Robert Redford | Movies & TV | 2.37× | ||
| 15 | House music | Music & Radio | 2.08× | ||
| 16 | Tattoos | Fashion & Accessoires | 2.03× | ||
| 17 | Musical instrument | Music & Radio | 1.94× | ||
| 18 | Desserts | Food & Beverages | 1.77× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Tagesschau | Movies & TV | 1.52× |
Personality of the Indonesia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.92× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Extroversion | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.91× |
Frequently asked questions
How many fans does Indonesia have in Germany?
Indonesia has an estimated audience of 2,965,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indonesia fans?
54.1% of Indonesia fans are female, 45.9% are male, with an average age of 37.5 years.
Which brands do Indonesia fans like most?
Indonesia fans show strongest brand affinity for TVB (20×), Kitchen (2.78×), and Tagesschau (1.52×) over the country average.
Where do Indonesia fans live in Germany?
Indonesia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Indonesia fans also like?
Beyond Indonesia itself, the audience over-indexes on Kitchen (2.78×), Tagesschau (1.52×), Malaysia (5.69×), and House music (2.08×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.