Indonesia Audience in Germany
Indonesia has an estimated audience of 2,965,217 people in Germany. 54.1% are female, 45.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Medieval fantasy, Este, Veneto, Ireen Sheer, Pantsuit.
The average Indonesia fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Medieval fantasy, Este, Veneto, with strongest over-indexing on Gil Ofarim (1.84× the country average). Demographically, the Indonesia audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Indonesia fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 37.5 |
| Estimated audience size | 2,965,217 |
Audience persona
The typical Indonesia fan in Germany is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 737,225 | 1.14× |
| Bayern | 566,137 | 1.19× |
| Baden-Württemberg | 486,492 | 1.2× |
| Niedersachsen | 290,775 | 1.01× |
| Hessen | 252,513 | 1.12× |
| Rheinland-Pfalz | 152,954 | 1.03× |
| Berlin | 144,463 | 1.09× |
| Sachsen | 142,537 | 0.98× |
| Schleswig-Holstein | 100,574 | 0.94× |
| Hamburg | 79,640 | 1.19× |
| Brandenburg | 79,347 | 0.86× |
| Thüringen | 66,271 | 0.88× |
| Sachsen-Anhalt | 58,173 | 0.76× |
| Mecklenburg-Vorpommern | 44,741 | 0.79× |
| Saarland | 29,254 | 0.8× |
| Bremen | 25,947 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.84× | Music & Radio |
| Medieval fantasy | 13.34× | Literature |
| Este, Veneto | 2.2× | Travel & Leisure |
| Ireen Sheer | 2.3× | Music & Radio |
| Pantsuit | 4.92× | Fashion & Accessoires |
| Vaillant Group | 8.68× | Home & Garden |
| Captain Fantastic (film) | 5.9× | Movies & TV |
| Jaguar F-Pace | 4.17× | Cars & Mobility |
| JDSU | 2.13× | Business & Career |
| Icon (magazine) | 1.55× | Arts & Culture |
| Home Delivery | 1.61× | Food & Beverages |
| Mülheim | 2.04× | Travel & Leisure |
| Esra Erol | 3.19× | Movies & TV |
| Gudrun Sjödén | 1.55× | Fashion & Accessoires |
| San Gil | 2.06× | Travel & Leisure |
| Jason Clarke (actor) | 2.3× | Movies & TV |
| Information sensitivity | 2.39× | Technology & Electronics |
| Eco Friendly Living | 1.65× | Home & Garden |
| Therme Erding | 2.05× | Travel & Leisure |
| Nuts (film) | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.48 |
| Sports Activity | POWER | 1.4 |
| Travelling | THRILL | 1.28 |
| Sustainability | BALANCE | 1.24 |
| Pet Ownership | JOY | 1.24 |
| Luxury Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| Indonesia | 11.6% |
| United States | 9.0% |
See Indonesia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Indonesia have in Germany?
Indonesia has an estimated audience of 2,965,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indonesia fans?
54.1% of Indonesia fans are female, 45.9% are male, with an average age of 37.5 years.
Which brands do Indonesia fans like most?
Indonesia fans show strongest brand affinity for Gil Ofarim (1.84×), Medieval fantasy (13.34×), and Este, Veneto (2.2×) over the country average.
Where do Indonesia fans live in Germany?
Indonesia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 737,225), Bayern (reach 566,137), and Baden-Württemberg (reach 486,492). These three regions account for the largest share of the active audience.
What other brands do Indonesia fans also like?
Beyond Indonesia itself, the audience over-indexes on Medieval fantasy (13.34×), Este, Veneto (2.2×), Ireen Sheer (2.3×), and Pantsuit (4.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.